97 percent of Google's revenue is coming from Advertising (infographic)
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97 percent of Google’s revenue is coming from Advertising (infographic)

Who Buys All Those Google Ads advertisement

A whopping 96% of Google‘s $37.9 billion 2011 annual revenue came from advertising only medium. But the question is, who is putting all of these cash into Google’s wallet?

Google is best and popular known with its web search product, which has changed the way we search and gather information online.which has completely overturned how we research and find answers.

Google advertising methods includes using Google AdWords to get advertisers and then offer publishers the Google Adsense program for them to make money from the ads served on their web pages.

In 2011, throughout all industry, the industry that used Google’s advertising medium the most was the finance and insurance industry with about $4 billion handed over to Google. State Farm leads the charts as a huge $43.7 million was spent. During the time, the most commonest search term in the industry with highest cost per click was “self-employed health insurance,” and this ad costs each advertisers around $43 per click.

The retail and general merchandise industry holds second place for most spent on Google ads, with Amazonleading at $55.2 million spent. You would think that number would be so high to accommodate Amazon’s recent debut of the Kindle Fire, but the most commonly search for keyword in the retail industry was actually “Zumba dance DVD.” If we learn anything from common keywords it’s that the economy is down, so people are self-employed and want to dance at home for exercise.

Travel and tourism industry came in third with about $2.4 billion spent on Google advertising. And the jobs and education industry came in fourth position; the home and garden industry is in fifth position.

Check the infographic picture below for more information on who contributes to Google’s huge wealth.

As well, you can also check about latest hot trends online via StumbleUpon on How to use Google Search for Hackin Purposes

Who Buys All Those Google Ads advertisement

Infographic via WordStream and VentureBeat

Rich man image via Shutterstock

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  1. Puneet

    January 31, 2012 at 6:43 am

    Google is the best in advertising and that is why It earns most of its revenue from it only. its nice infographic buddy.

  2. cathrine

    January 31, 2012 at 7:20 am

    Interesting.This infograph clearly shows that how digital marketing trends changed the general marketing trends and the huge development in the online marketing strategies.

  3. Mr Feel good

    January 31, 2012 at 10:20 am

    hey man its really amazin……the revenue of google is 37 billion…..& if 96% is coming from advertising than Rest 4% comes from where………wat is included in rest 4%………?

  4. Monique

    January 31, 2012 at 1:36 pm

    All-time giants spending hundreds of millions on AdWords… Don’t you think that’s already too much of them?

  5. Ahsan

    February 2, 2012 at 2:58 am

    Google makes a new dimension in the history of advertisement. I think no one will beat Google

    • techmaish

      February 2, 2012 at 8:23 am

      Yeah, that is sure about Google. You are welcome buddy 🙂

  6. Nishadha

    February 3, 2012 at 4:19 pm

    Hopefully Facebook will give Google a good fight and level the playing field a bit.

    • Olawale Daniel

      February 5, 2012 at 4:01 am

      That’s very certain but I love the process this way, Google leading is okay

  7. Ando

    February 3, 2012 at 8:48 pm

    That’s maybe too much money for 1 single company to make out of only 1 source? :/

    • Olawale Daniel

      February 3, 2012 at 9:39 pm

      🙂 Yeah, Google is big, so it is possible

  8. Shaista

    February 4, 2012 at 9:14 am

    Too much money… google should consider diversification ….what about opening a “GOogle BANK” 😀

    • Olawale Daniel

      February 5, 2012 at 3:51 am

      You think so? 🙂

  9. john

    February 4, 2012 at 6:23 pm

    I love the information and comments about this topic. It is a shame more people don’t embarrass the parts that are right regarding this topic. I will be back to see how this conversation string progresses.

  10. Scottrade review

    February 5, 2012 at 9:27 am

    Thanks for the handy info. Much appreciated.


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