Why Driving Traffic Should Not be Your Priority
+234 816 619 6130 Monday - Apr 24, 2017

Why Driving Traffic Should Not be Your Priority

Based on my experience with dealing with a lot of new bloggers I have observed that the number one concern of most of these bloggers is getting traffic to their blog. After visiting the blogs of some of these new bloggers one major thing I do observe is that their blog is in no way prepared to receive traffic.

Traffic is important and it is one of the things every blogger and internet marketer needs because without traffic you can hardly achieve any result, but it is also very important for you to realize that traffic isn’t the all in all of building a successful blog. This article will be giving you a few reasons why driving traffic to your blog shouldn’t be your number one priority.Viral Nova like website

Traffic Isn’t All that Matters

When it comes to driving traffic to your blog you need to understand the difference between any traffic and quality traffic. Instead of aggressively driving traffic to your blog using every technique you can lay your hands upon you need to start thinking about what technique you think is best for you and how to go about it.

For example, if you are someone who sells physical products on your websites the best way to market your blog might not be through guest blogging; you will get better results by focusing on traffic from the search engines.

You also need to realize that not all traffic is equal, so instead of obsessing over getting a lot of traffic you should focus on getting “traffic that matters”, irrespective of how small it is.

A Personal Example

Almost a year ago I used to think that traffic is the only thing that matters, I really didn’t believe in the power of great content or preparing a blog for the traffic about to come, I just thought that if I could get 1,000 people to visit my blog in one day I will be able to get at least 500 people to be visiting my blog daily from thenceforth.

I started writing a lot of guest posts for every blog I could come across and suddenly I landed a guest post on a very big blog in my niche. My first guest post on that blog was published and I sat down and watched how I got my best traffic day. In less than 24 hours I have been able to get over 1,000 people to visit my blog, I was so happy and I thought I have just achieved a major blogging breakthrough.

You wouldn’t believe that the next week of getting those 1,000 visitors in one day I went back to getting my average 150 visitors a day. It was then that I realized that traffic shouldn’t be a priority, but one should rather focus on making the traffic he/she gets stick.

Build Your Subscriber Base

One of the best things I did as a blogger was to focus on building my subscriber base. I currently have a list of thousands of subscribers and whenever I send an email to my list promoting my latest blog post it ends up going viral.

Instead of focusing on getting more traffic to your blog why not focus on building a big email list that you can leverage in the future? This way you won’t have to depend on how often you write to keep traffic to your blog stable.

©2015 TechAtLast Int'l Media, Inc. All Rights Reserved.
  1. Naser

    July 25, 2011 at 5:47 am

    You are right, Quality traffic matters. If 1000 people visit your site and no one turns to be a regular visitor, then the 1000 visits are waste.

      • Naser

        July 25, 2011 at 8:54 am

        Sorry, but my name is Naser not Nasif.

        • Olawale Daniel Tayo

          July 25, 2011 at 6:31 pm

          That’s a big mistake, Nasif is my friend and I normally called him everytime and that is why I called you nasif. I have corrected that in the email I sent to you 🙂

  2. Jerrywhyte

    July 25, 2011 at 10:06 am

    Great awesome tips on how to drive traffic Tayo

    • Olawale Daniel Tayo

      July 25, 2011 at 6:28 pm

      Thanks a lot bro for this comment. You are mostly welcome here 🙂

  3. karan

    July 25, 2011 at 3:07 pm

    So traffic does matter. I mean its about getting quality traffic but still for a blogger traffic is golden:D Btw i like this new theme…

    • Olawale Daniel Tayo

      July 25, 2011 at 3:44 pm

      Thanks Karan for liking my new design. I have vow not to change it for a very long time…Also, thanks for the comment 🙂

  4. john

    July 25, 2011 at 5:03 pm

    Many thanks to Onibalusi Bamidele who wrote this post….I really love the post myself 🙂

  5. Vijay

    July 25, 2011 at 9:20 pm

    Hi Olawale,

    You are right and I agree with you and in my opinion Search engines are not only the ways to drive the traffic to our blog, there are in-fact “N” number ways out there like Building Subscribers base ( As you said) or Massive Facebook Fans, or Strong twitter followers.

    Thanks to the awesome article.

    • Olawale Daniel Tayo

      July 25, 2011 at 10:15 pm

      Thanks a lot @Vijay for your message.
      BTW: Much thanks to Onibalusi Bamidele who wrote the post.
      Thanks for your comment 🙂

  6. Joseph

    July 26, 2011 at 2:35 am

    Great info. Yeah the first thing I did was implement my op-tin boxes. It’s a lot of hard work to get more visitors but a heck of a lot easier to get them to come back after a relationship is built

  7. Wilma

    July 27, 2011 at 6:34 pm

    Traffic is the thing what a website or a business owner looks for, but that does not mean that you should have traffic of any kind. You should have traffic that will give you sales or which will benefit your business. Nice post as this will be helpful for people to know who run behind traffic.

    • Olawale Daniel Tayo

      July 27, 2011 at 8:04 pm

      Thanks for the nice information that you added to the post here. Welcome here. 🙂

  8. Suraj

    July 30, 2011 at 1:42 am

    Very nice.
    Thanks for sharing this article!

    • Olawale Daniel Tayo

      July 30, 2011 at 6:52 am

      Thanks, that’s nice…great comment from a great friend of mine 🙂
      Long time Suraj 🙂

  9. Pamela S.Chuck

    July 30, 2011 at 12:06 pm

    I always look to add new new post and content which is unique on my blog so that it helps my site to gain good ranking. I never run behind traffic unlike any other webmasters. If you impress the search engines in terms of content your rankings will surely improve which will result in driving traffic to your website.

    • Olawale Daniel Tayo

      July 31, 2011 at 6:41 am

      Focusing on your website contents and getting subscribers is the best way for you to expect results or else, those small traffics will not last. Thanks for the comment 🙂

  10. Haroun Kola

    July 30, 2011 at 4:17 pm

    Yebo, I agree that traffic is not the be all and end all of a successful website. Since every entrepreneur wants lifelong customers, raving fans actually that refer other business to us, it should always be in our mind to provide excellent service to everyone that comes our way.

    • Olawale Daniel Tayo

      July 31, 2011 at 6:37 am

      Thanks @Kola for your comment 🙂
      BTW: I love your blog…it is cool 🙂

      • Haroun Kola

        July 31, 2011 at 2:33 pm

        Thanks @Tayo, my blog’s great because of the topics I write about, not everyone’s aware of them yet. But soon when the everliving soul within each of us awakens, I’d have done my bit to help in the process 🙂

  11. Steven Hollinshead

    July 30, 2011 at 5:42 pm

    One of the most effective methods for driving traffic to your sites is to use either a site blog or a small network of blogs.

    Blogs are superior to regular website pages when generating traffic for a number of reasons.

    One reason blogs are superior to normal site pages is that they are extremely easy to update.

    All you have to do is login your account, copy and paste your new post into the blog interface, and hit update.

    This allows you to post an update in a matter of minutes and move on. Search engines love this because your content stays fresh and dynamic.

    Another reason why blogs are an excellent means through which to drive traffic to your site is because they can easily be pinged to directories.

    This means that once you make a single post, you can be instanteously added to all directories and social bookmarking sites.

    This is an excellent way to get your site spidered by search engines quickly.

    If you’re listed in a number of high PR directories, your blog will get spidered – and your site, product pages, and whatever else you have linked to will get spidered with it.

    Additionally, every single time you post an update, you will be bumped to the top of your section for the tags you selected.

    If you select tags carefully, you might be able to get a quick surge of traffic – and then channel that into your product pages or main site from your blog.

    Another good way to drive traffic to your site using your blogs is to find other blogs in your network (if you use Blogger) and post comments that include a signature file.

    In that signature, include a link to your blog or your main site.

    Now, the last way in which you can generate red hot traffic with this method is to create multiple niche blogs, which are each optimized for a single keyword.

    Promote them each for that keyword only – and then find ways to funnel all of that additional traffic into your site or product page

  12. DaReaper

    July 30, 2011 at 6:21 pm

    Very well said .

    I basically focus more on content creation and management , rather than just blindly looking out for incoming traffic from different sources .

    • Olawale Daniel Tayo

      July 31, 2011 at 6:34 am

      That’s great coming from you. Thanks for the awesome comment 🙂

  13. Ahsan

    July 31, 2011 at 10:00 am

    Every bloggers 1st priority to write unique & quality content. Quality content will bring loyal traffic. No need to worry

  14. rakesh kumar

    July 31, 2011 at 6:43 pm

    I fully agree with you, better content is always is king. So we should always try to write good informative information.

    • Olawale Daniel Tayo

      July 31, 2011 at 11:36 pm

      Thanks rakesh for this awesome additional tips. You are welcome here 🙂

  15. Rahul

    August 1, 2011 at 4:55 am

    Agree. Traffic should not be the priority but it is an important aspect. Obviously, quality content gives you the quality readers, regardless of competition. People should clear these points before starting a blog.

  16. fazal mayar

    August 2, 2011 at 12:05 am

    nice points olawale but traffic is really important. But for bloggers content is first then its traffic .:)

    • Olawale Daniel Tayo

      August 3, 2011 at 9:37 am

      Yeah! Traffic is important too but you have to get things right first. When you don’t have good contents and mailing lists, how are you going to keep the traffic engaged on your blog for a very long time? I think that’s very logic.
      BTW: Thanks for the message 🙂

  17. Joseph

    August 2, 2011 at 6:25 am

    Nice Post, Content has always been the King, If you have good Content Visitors will love your blog and they will keep coming back.

  18. Oscar Tignach

    August 2, 2011 at 8:30 am

    Traffic is what you need to get good amount of sales and to get the better of your competitors. I have seen a lot of people who work just for traffic and spam on the net. The best idea is to get good links from trusted sources and also keep adding good content on your site/blog regularly as Search engines love content.

    • Olawale Daniel Tayo

      August 3, 2011 at 10:38 am

      That’s the best idea. Spamming links on the internet cannot take you to any place further than to draw your site backward. Thanks @Oscar for the awesome tip that you just shared here 🙂

  19. Manesh

    August 2, 2011 at 9:05 am

    I believe in content. That too Quality than quantity. I like the way you write.

  20. Ankur

    August 2, 2011 at 2:44 pm

    For me traffic is not important. Some people write for info sharing and not monitory interested.

  21. Michel Blaze

    August 3, 2011 at 1:02 pm

    encouraging the readers would be great idea and asking questions will help you start the conversation. Also I like you have customized the comment box text to “Speak Your Mind”, it is also appreciating the readers to comment 🙂
    Traffic will come if you keep posting more and more unique article.

    • Olawale Daniel Tayo

      August 4, 2011 at 5:11 pm

      Yeah, you are very much right. Traffic comes when they get what they need on your blog. Thanks for the comment 🙂

  22. Eric Murphy

    August 3, 2011 at 5:24 pm

    superb article. I just love the way it composed.

  23. Matt Brown

    August 4, 2011 at 10:44 am

    Traffic is always complimentary if you start working on your website gentlemanly and sincerely. All you need to do is share good unique content, tweets, blog, do some seo and traffic will come.

    • Olawale Daniel Tayo

      August 4, 2011 at 5:05 pm

      That’s very true when it comes to getting people to visit your website/blog. I love the word “Gentlemanly” which you used to express your opinion. Thanks for the info 🙂

  24. Wixdb

    August 24, 2013 at 5:38 pm

    Return traffic and loyalty conversion are very important aspects to drive traffic efficiently. Nice article. Loved it.


Leave a Reply

Your email address will not be published.

Predefined Skins

Primary Color

Background Color

Example Patterns

demo demo demo demo demo demo demo demo demo demo