February 24,2011 would be an unforgettable day for the people who are highly dependent on Search Engine Optimization to earn their bread and butter. There were many SEO teams who had been reaping the fruits of cracking the algorithm and deriving constant traffic to their websites and the dream run continued for about 4 years. It was a blow to every professional in this field when Google decided to penalize the content factories and link farms. There were too many websites who lost almost 50% of the organic traffic in an overnight because of the panda changes.
What Made the Impact of Google Panda So Bad?
Why were the websites penalized? Was it the wrong kind of back links? Was it poor content? Was it the negative feedback given? Were the comments too short for the Google to believe them? The reason could be any of these and it became so difficult to come out of these problems.
Lessons Learnt about Google Panda:
Some of the popular websites that were attracting millions of unique views on a daily basis appointed a team of professional to investigate and find the reasons for the loss of traffic. It was taken as a golden opportunity by some of the companies and they have tried their level best to reinvent themselves. Removing irrelevant ads, removing reviews that do not meet the quality standards, improving the speed of the website were some of the exercises carried out by the webmasters.
The panda update forced the webmasters to make changes in the UI design pattern. Major Websites have revamped the UI design completely to meet the Google’s expectations. Removing the stand alone reviews also helped some of the websites to weed off unwanted pages from their websites. Can you believe that this decision alone helped them to weed off about 100,000 pages? There were logics and algorithms developed to treat the short and long review differently.
Change in Review Comments:
A simple two word review calling the product to be awesome will not give any useful information to the public. This will not help the consumers to buy the product and it should no way mislead them. There were too many categories listed under different brands which invited unwanted reviews. Some of the leading online portals decided to ramp down the categories and started concentrating hard to obtain reviews for the popular brands and products. This helped them to build qualitative and authoritative content.
Eliminating such unwanted and poor quality content helped to improve the credibility of the websites. The consumers were happy to be dependent on such websites and they had no problems in spending hours together to find out the required information. These measures helped the websites to revamp their design and make it simpler and better. Lesser advertisements, better speed and quality content helped the website owners to reach out to a larger set of audience.
If you are an aspiring webmaster and want to prove your mettle in this online industry, the above described points would be of great help to build your career in the right path.
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