Befriend Google with Fast Network
Whether you have an ecommerce site or a website simply filled with photos or content, it’s important your online offerings run as quickly as possible. Slow page loads are frustrating and can soon push people away from your website.
A previous study by 1&1 Internet found 71 per cent of UK internet users are inconvenienced by slow websites, with nine minutes wasted every day as a result of this. More than three-quarters of individuals have experienced negative emotions due to an unreliable or slow website, while 59 per cent of Britons believe the speed and reliability of websites they use is inconsistent.
This is why it’s important to use a hosting provider that delivers a fast and reliable network. Otherwise, you could face annoyed shoppers, lost sales, abandoned shopping baskets and reduced revenue. In addition, today’s online world means people are quick to discuss poorly-performing websites, whether on forums or social networking sites.
Twitter and Facebook are fantastic for customer service needs, but likewise, it also means consumers can see when others make complaints. The last thing you will want is complaints about slow websites clogging up your social media pages. Even before an individual has tried your service they might decide to go elsewhere off the back of seeing this feedback.
Reputation and sales aside, there is another reason why your website should be supported by a fast network – Google. It is important to get in the good books of this search engine. An August comScore report revealed that Google sites led the core search market with a 66.4 per cent share of search queries carried out. In second place – although with substantially less than Google – was Microsoft sites, which accounted for 15.9 per cent of the market.
These were followed by Yahoo! Sites (12.8 per cent), Ask Network (3.2 per cent) and AOL (1.7 per cent), and these smaller proportions make it clear why the layout, search engine optimisation tactics and page load speeds of your website should all meet Google’s standards.
Google is an important port of call for shoppers who are looking for a specific product or service, but the search engine giant charges businesses a lot more for its pay-per-click keywords function if its website suffers from slow page loads.
If pages don’t hit the expected speeds, Google will also rank them lower than if they were to load a lot quicker. So, if your hosting provider does not allow you to enjoy a fast network, you could suffer the wrath of Google. Shoppers tend to only scan the first page of results when searching for a product or service, so if your company doesn’t feature on this, you could miss out on sales opportunities.
There are a few ways to overcome these obstacles. Firstly, the network you choose must have a low latency, which means there will be fewer hops between various networks. Secondly, it’s useful to find a hosting partner that owns its fibre-optic network, rather than using one from an internet service provider. In fact, in the case of PEER 1, its speedy network enjoys as much as 20 per cent lower latency levels than others, resulting in fewer delays and quicker page loads.
Since PEER 1 owns its own network, it is resilient, redundant and fast for its hosting customers. Choose the organisation for your own website, and you too can enjoy these benefits, as well as many more.
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