How to Improve Your Blog with Good Writing
So, you run a blog about one of your favorite subjects: movies, cooking or cars, whatever gets your blood going. But for post after post, your comments log stays blank and your stats are low. You’ve put up attractive graphics, you’ve bought your domain name, and you’ve done a fair amount of promotion. Still, your blog isn’t getting the attention you think it deserves. What gives?
Maybe it’s the writing. The solution to dull writing is simple, but the implementation of that solution might be tough: writing better posts will improve your blog. Well-written content that engages your audience will trump any pretty pictures you use to decorate your blog—if you have posts worth reading, people will find you and your blog.
What the other guys are doing
If you’re a regular blogger, chances are you’re a regular blog reader as well. Take a little time to go through your favourite blogs and make a list of their best posts. What do those posts have in common? What makes their content pop? What can you appropriate for your own blog to improve your writing?
Imitation might be the sincerest form of flattery, but original content is the way to go for a blog. That doesn’t mean you can’t learn from your favorite blogs: take note of writing styles, the tone and voice of each blog, and how bloggers interact with their readers. Take the best techniques from your favorite blogs, and find ways to incorporate them into your own posts.
The value of an education
Some folks believe that writing talent is something a person is born with—which, in some cases, may be true. But knowing the rules of writing can go a long way toward helping you write a better blog. If you didn’t take many writing classes in high school or college, you may want to consider attending a writing class at your local university. You can also enroll in an online degree program with a concentration in writing; several schools offer creative writing courses, which you can use to improve your writing for the Internet audience.
A little help from your friends
Guest blog posts can be a way to attract new readers, as well as give your existing readers a new point of view. Invite the owners of your favorite blogs, your readers, or even experts in your chosen subject, to share their wisdom. Guest blog posts can also provide you consistent content if you need to take a short break from blogging.
Mind your P’s and Q’s
Monitoring your visitor traffic is the best way to discover which of your posts are most successful. Giving your audience what they want is important, and finding out what they respond to positively can give you an idea of how to craft your future posts. A devoted audience who loves your blog will share it with others, and that means more traffic for you. Google Analytics is a great way to track every aspect of your blog traffic; it’s free, and you can check it from any computer or mobile phone.
Maintaining a good blog involves more than a good layout and eye-catching graphics: it’s about providing solid original content with every new post. Pay attention to what your readers want, learn the conventions of writing, and give your blog consistent (if not constant) attention, and traffic to your blog will increase with time. If you don’t know how to improve your blog, trying to improve your writing skills can help you a lot in increasing your website worth and others.
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