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Microsoft Launches New Lumia 535 Smartphone Globally

Tech world leader, Microsoft, has released its first standalone Lumia smartphone, the Lumia 535, which is packed with powerful features at a favorable price range for emerging markets.


Microsoft has unveiled its latest smartphone, the Lumia 535, which is set to hit stalls worldwide in weeks to come. The device will represent Microsoft’s first release in the Lumia series without affiliation with Nokia. The device sees Microsoft strive to deepen its reach within emerging markets with strategic pricing, embracing dual SIM technology and a raft of features that make it deliver significant value for its projected retail price.

The Lumia 535 Dual SIM 3G Smartphone is already available in emerging markets including Africa with stores in Nigeria and Kenya offering the device for sale. The device is designed with toughness and durability at the core while maintaining the trademark vibrant and chromatic aesthetic of the Lumia series. Expressing confidence of an enthusiastic response to the device by customers, General Manager of Mobile Devices and Services at Microsoft, Joseph Umunakwe, averred that the design and features of the Lumia 535 would provide Nigerians with the power and tools needed to accomplish and express their aspirations and creativity. He added that the device was vastly integrated with critical services such as OneDrive, Outlook, Skype, and Xbox Live among others, which coupled with pocket friendly pricing give the user a powerfully holistic smartphone experience.

The Lumia 535 is a 5 inch, dual SIM smartphone fully integrated with Microsoft’s unique products and services. It sports a wide-angle, 2592 x 1936 5MP back camera and an unusually high 5MP front camera to take selfies. It has 1GB of RAM and 8GB of internal memory inbuilt with external storage option up to 128GB, wireless connectivity with Wi-Fi 801.11, 3G capabilities, FM Radio and comes with Microsoft’s Windows Phone 8.1 OS. Users will also get 15GB of free cloud storage with One Drive to save documents and media. The Lumia 535 can be found in bright green, bright orange, black and white colors and is currently retailing between N25, 000 and N30, 000.


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