Lenovo, the Chinese technology firm now holds a 17% share in the world PC market. In the last quarter of 2012, it overtook former market leader HP. Its fortunes haven’t always been so prosperous though. The company today is a unique mix of Chinese and Western leaders and practices. It is based half in China, half in North Carolina (where it took over the former IBM offices when it absorbed IBM’s PC business back in 2005).
So just how big is Lenovo?
Well it is now the number one PC retailer in five of the most important PC markets. Lenovo will also soon be ahead of Samsung as the leading mobile retailer in its domestic market of China. Despite the false reputation of Chinese companies as product churners, Lenovo actually has a pretty balanced roster. It has mid-range and premium-range products, as well as making the kind of cheap laptops loved by students the world over.
Lenovo’s Yoga is a tablet-laptop hybrid, and starts from around £699.99 in the UK. It’s truly top of the range, and its presence on the market might hold a UK retailer back when trying to sell ipad units to more tech-savvy customers.
Lenovo’s strategy in its two main Asian markets – the domestic Chinese market and the Indian market – seems to be secure two-way loyalty relationships with its dealers. This isn’t quite worked in India where the public were not familiar enough with Lenovo for retailers to feel comfortable selling only Lenovo products and accessories. In China, Lenovo has worked to ensure that its customer base is never more than 30 minutes away from a retailer selling Lenovo products, thereby ensuring ubiquity.
One of Lenovo’s key strengths is that the company has recognised that the world is not ready to do away with PCs altogether. The company sells everything from PCs to smartphones in recognition of that fact that people prefer to own several devices in order to consume their data.
What the future holds for Lenovo
Experts say that it’s true that Lenovo does not yet have a true global brand, but it is predicted that that era is not far off away.
Denise Maude is a tech blogger from London and a friend. When I asked her what she thinks about Lenovo products, she says, “I would sell my laptop for a Lenovo Yoga any day.”
That shows the future is bright for Lenovo products!
What do you think about Lenovo’s achievement and products? Would you like to buy any of Lenovo’s products in the coming weeks or months if they’re produced at a relatively-cheap price with awesome features? Please share your views in the comment section below.
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