Making A Great Social Media Marketing Promotional Strategy
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Making A Great Social Media Marketing Promotional Strategy


The planning phase that precedes the execution of a task could be the most tedious of the whole process. That is just true of planning social media marketing promotional strategy. Abraham Lincoln’s quote will suffice here:

‘if I have six hours to chop down a tree, I will spend the first four hours sharpening the ax’.

The planning process is the most important processes involved in creating a social media marketing promotional strategy for executing any given project. Social media marketing can be quite tactical due to the instantaneous reach, and feedback advantage it possesses.  This obvious advantage makes it more demanding to create an effective strategy for marketing at this level.

Social Media Marketing is a form of marketing done via the internet that employs social networking websites as a marketing tool for generating leads. The aim of social media marketing is to create online content that users can share among their social network to help the firm increase its brand exposure and for a wider customer reach.

It is clear that the reach of social media for marketing is just as wide and unlimited as there are social media platforms and users on the internet. For the records, a Pew Research Center reports that “72% of all internet users are now active on social media”.

Now that we have taken the definition hurdle out of the way, let’s explore the steps!

How to Make Your Social Media Marketing Promotional Strategy ‘One of its Kind!

Social Media Marketing Promotional Strategy

Defining your social media marketing promotional strategy funnels would give you perfect head start in your campaign. | CC:- OST

1. Highlight Your Objectives

This entails the aim, the expectations and the perceived lapses of the campaign. Your goal/objectives need to be as all-encompassing as possible. The chances of veering off course when the objectives of a campaign or marketing strategy are not well set are higher at the planning stage. That is why it is important to examine all points in developing the objectives.

You may want to hold a preliminary discussion with the brand you are designing the campaign for to understand their ideals. This will put you in a better position to carry the brand image along in developing the social media marketing strategy fit for them.

Also, the handling team should meet to brainstorm on the various channels available to carry out the campaign. This gives the marketing team and the client / brand a sync in thought and action. With this, you are well on the right track for creating that super-effective social media marketing promotional strategy.

You will need your objectives to be SMART i.e. Specific, Measurable, Achievable, Realistic and Timed.

2. Develop The Message To Share

It is important that the message of the marketing strategy be stated and shown to the team – if you are working in a team. Developing the message aids a smooth passage through the process of creating the desired strategy.

This serves as a compass that guides your actions and measures your inactions through the whole process. Developing a message for your strategy gives you a template to run with.

Once you have created the message, you are as good as half-way through the whole process.The Social Media Marketing Effect Infograph

Here's a sample of processes your content would probably go through before getting the right attention it deserved on social media. | CC:- CPC Strategy

3. Prepare Your Targeted Audience

In this section, you are expected to carry out your segmentation and differentiation processes. You may want to refer to Hubspot’s tips on that. Once these have been done, you then have a sketch of who your targeted audience for the campaign is and what they do.

I cannot emphasize this enough. Preparing your target goes beyond just highlighting them. It covers the first move of getting acquainted with them.

That is one of the many benefits of using social media for marketing. You can get specific information about your targeted audience just by using a good analytic tool to track the traffic on the platform you want to use.

Take the initiative to approach your target and then conduct research on various fields relating to your target: demographics, psychological, racial, etc. The scope can be expanded or shrunk to suit your specifications.

Also Read: Understanding A/B Testing: How to Increase Sales and Gain More Consumers by Tweaking Your Campaign

4. Select The Media/Channel

Social Media Channels for Promotion

The segmentation and differentiation process that you have done above would have availed you some vital details about your target audience. This should be able to guide you in the choice of media to reach your audience.

For one, there are campaigns that perform well on Twitter and Facebook. And there are some that are more effective on platforms like LinkedIn and Google Plus.

It is left to you as a good social media marketer to feel the rhythm and pulse of your targeted audience and know what platform they can best be met on.

Also Read: 3 Underused Social Media Marketing Platforms That ‘WORKS LIKE MAGIC’!

5. Create The Materials

This is where a good creative digital designer’s skill comes in handy. Infographics and designs to be used throughout the campaign need to be available or pre-scheduled. See Buffer’s post on tools to create images for social media.

This will help to create a reservoir of resources that can always be fetched from for use throughout the campaign. The importance of creating the materials beforehand is to allow you do a thorough-based research on the campaign. That is how you get to determine what you will need to run with.

Now, go and be the best at creating that super strategy for your brand’s social media marketing!

Contributed by: Tobi Adono from Big Field Digital

©2015 TechAtLast Int'l Media, Inc. All Rights Reserved.
22 comments
  1. charles henry

    April 5, 2016 at 6:35 am

    Thanks for sharing this post on social media marketing promotional strategy for a successful online business campaign success. I appreciate it.

    Reply
    • Olawale Daniel

      April 10, 2016 at 5:58 pm

      You’re most welcome Mr. Charles. Talking about social media marketing promotional strategy, you need more than just the written words, there’s need for trial and errors. You need to get things done before you can be certain of a working strategy for your project.

      I am glad this article is helpful. Thanks to Tobi for putting it up too. 🙂

      Reply
  2. Patrick

    May 2, 2016 at 7:39 am

    Hi Osifowokan,very good tips and my interest towards digital marketing is focusing seriously.I am getting more knowledge from this concepts.Thanks!

    Reply
  3. Williams Willson

    June 3, 2016 at 6:38 am

    Do you have a spam issue on this blog; I am also a blogger, and I was curious about your situation; many of us have created some nice practices and we are looking to swap solutions with other folks, please shoot me an e-mail if interested. Great work.

    Reply
  4. Paykobo

    June 6, 2016 at 11:38 am

    Thanks for sharing this article, it will help and develop us in the proper use and getting effective results in due time. social media skill is paramount in business today.

    Reply
  5. Digitera

    June 10, 2016 at 9:41 am

    Very useful points you have given….Few are new for me so thanks a lot for your post.

    Reply
  6. Shirish Dhungel

    June 14, 2016 at 10:18 am

    The only free and efficient marketing area now is Social Media. Apart from the knowledge I have, this idea might trigger better marketing tactics. Thanks!

    Reply
  7. Akash

    June 15, 2016 at 9:48 am

    Thanks for sharing this post. I appreciate it.

    Reply
  8. Bala

    June 25, 2016 at 5:43 am

    Very nice post.. informative and useful.. keep posting more..

    Reply
  9. faruk hossain

    July 14, 2016 at 7:10 am

    Regardless of really nice post. This is the kind of information I needed. I’m benefit from sufficient. Thanks for sharing the post.

    Reply
  10. Mst. Razia Sultana

    August 19, 2016 at 10:00 am

    This is essential post about social media like as facebook, twitter and other. i am happy to get this type of post. thanks nice post

    Reply
  11. Le Hai Phong

    August 31, 2016 at 7:37 am

    tks you about this plan

    Reply
  12. Christ

    September 3, 2016 at 3:25 am

    We cannot increase our reach with social media marketing. We can just make a fan page and invite friends. People do not like the page as such. We have to increase the reach by SEO. This is the best way to increase it.

    Reply
  13. Leslie

    September 3, 2016 at 6:26 am

    I myself uses social media platforms to promote my brand, hence I am a strong believer of what you have posted!

    Reply
    • Olawale Daniel

      September 27, 2016 at 9:02 pm

      Thank you Leslie for liking the ideas of our content.

      Reply
  14. Deepali

    September 8, 2016 at 7:25 am

    This information regarding social media is quite useful for bloggers and businesses alike. Thanks so much for all the positive features you have highlighted regarding social media promotion.

    Reply
  15. Hamim

    September 17, 2016 at 10:33 am

    Thanks for sharing this useful tips. I’m going to use this promotional strategy from next post.

    Reply
    • Olawale Daniel

      September 24, 2016 at 6:23 am

      That’s great Hamim, you’re a gem! 🙂

      Reply
  16. dpskota

    September 22, 2016 at 8:14 am

    hii
    Great blog on Making A Great Social Media Marketing Promotional Strategy .It Really help us on Social Media Marketing .So Keep sending such blog time to time .Thanks so much

    Reply
  17. Entersoft

    October 4, 2016 at 11:18 pm

    I have to say that I did find your blog very helpful. Thanks for all the hard work mate!

    Reply
  18. oskitsolutions

    October 5, 2016 at 10:32 am

    really awesome article ,to improving our business online its nice point.

    Reply
  19. Emenike Emmanuel

    October 8, 2016 at 11:04 am

    Interesting post…

    In my own promotion strategy, I normally use Twitter to blow the trumpet of a new arrival of my startup. The last time I did it for my newest business blog, I got over 1k Twitter followers in 2 weeks before the official launching of the blog.

    Reply

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