Who’s Tweeting About Black Friday 2011? - INFOGRAPHIC
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Who’s Tweeting About Black Friday 2011? – INFOGRAPHIC


As retailers are preparing for the post-Thanksgiving holiday shopping, consumers are increasingly going online to search for the best deals they can get. According to a last year report by the National Retail Federation, it shows that about 212 million people spent an estimated $45 billion total on Black Friday deals alone. This year, social media play a big role in Black Friday 2011 promotion, and the buzz about when and where consumers are shopping is stronger than ever. Right below are the top black friday deals advertised on social media sites:

Top Black Friday Deals on Social Media


  •  Amazon Black Friday Deals
  • Facebook like-gating
  • Toys “R” Us
  • Walmart
  • Best Buy
  • Target
  • AT&T
  • jcpenney
  • Walgreens

Black Friday is currently trending on Twitter, and it is no surprise, especially when companies are now expanding sales from Thursday night up to Cyber Monday.

Social media analysts working at Mashwork reported that they monitored more than 270,000 twitter tweets between Sept. 26, 2011 and to Nov. 17, 2011 and found out where exactly the shoppers will be spending their money this upcoming Black Friday (whether it is online or in line), and the type of products they’re going after.

SEE ALSO: How to Save on Black Friday 2011 Deals

According to what was recorded in the stats, it shows that many people will be buying things for themselves during this Black Friday than for others. Meanwhile, the number of the shoppers for this year edition has increased from the last year’s 26%.

It is not a surprise for people to focus on computers and tablets in this black friday holiday season, since there are so many new items in the tablet industry that which are just been rolled out. What’s unusual, however, is that because these products are so new in the market, for instance, Amazon Kindle Fire, shoppers prefer to discuss brands on social media that they are familiar with, such as the Apple iPad 2. However, it will be good to see this kind of buzz on the actual day of black friday shopping.

Do you really believe it that social media has played a major role in your Black Friday plans? Share your comment below.

twitter black friday 2011 infographic

Infographic by Mashwork.

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