+234 816 619 6130

How to Utilise Social Media Correctly, to get the MOST OUT of your Brand


As most marketers will happily confirm, social media can be the making of a brand. If used effectively it can boost sales, heighten positive engagement between a company and its customers, and provide a superb alternative channel of communication. Here are some useful guidelines for brands still yet to approach:

Steps to Utilise Social Media Correctly


1. Don’t do anything without a plan

Before creating a single profile, the business should know its social objectives – building a brand, strengthening brand loyalty, increasing revenue, learning what people really think of the brand; and who exactly it wants to reach (its entire customer base or certain segments), and where they are found online  – for instance, Hidden Hearing knows that most people over the age of 60 develop hearing issues of some kind; they also know that the 55-64 age bracket is the fastest growing on Facebook, and therefore it makes perfect sense for Hidden Hearing to maintain a Facebook page.

Without a clear understanding of its social media goals, a brand can’t effectively track whether they’re being met, and so can’t hope to understand the ROI of its activity.

social media marketing strategy

2. Relevant content

Brands should place a real focus on content that people find interesting and which relates to their industry. That doesn’t mean they can’t post a picture of a cute baby or kitten stuck in a shoe every Friday afternoon, it just means that ought to be the exception rather than the rule. Brands want people to take an interest in what they’re saying, to share it, and come back for more. They should utilise diverse forms of content such as imagery, videos, infographics and text, and also link to or share content from other sources that aligns with their message. This may encourage links back also.

Any feedback from followers, comments on photos, queries posted on Twitter or Facebook, should be responded to immediately.

ALSO READ: 5 Essential Parts of Writing Quality Content for Business Promotion

3. Consistent branding

It’s absolutely vital to keep the brand image consistent across all forms of interaction, from physical outlets, if they exist, to the corporate website, to social media pages. The imagery, such as logos, must be the same, and so must the values which make up the brand’s ‘story’ – by way of a simple example, if a brand’s Facebook and Twitter feeds are all about engaging customers with funny content, then it makes sense that the website, to which presumably they are wanting to drive traffic, is written in a similar vein.

 

social media marketing graph

4. Follow competitors

Creating a fake profile to follow competitors over social media is a good idea. Brands can see how their rivals do things, what they can improve on, and what types of content tend to get the best reception.

5. Choosing the right platform

A scattergun approach won’t work – it stretches resources too far. Brands need to assess which platforms are best suited to their needs and stick to two or three. A hairdressing salon has no need for LinkedIn, but they would be well advised to maintain profiles on Facebook and Instagram where they can showcase images of their styling successes and build up a customer base.

ALSO READ: How to Grow Your eCommerce Business with LinkedIn

Social Media Strategy

6. Blogging

Blogging regularly, not necessarily at any great length, is a form of content that can be easily shared across all social channels simultaneously. It demonstrates the brand’s experience and knowledge, and it also serves a useful function in boosting SEO.

7. Use analytics

There are many analytics tools available, from the simplistic to the complex, that enable a brand to track how its social media activity is actually boosting revenue. Analytics can measure how many people a Tweet reaches, how many people have shared a blog post, what type of image tends to get the most shares or likes on Facebook, Instagram or Pinterest.

How to Utilise Social Media Correctly, to get the MOST OUT of your Brand

ALSO READ: A/B Testing: How to Increase Sales and Gain More Consumers

It can demonstrate exactly what part a social channel played in an individual e-commerce sale, and it can indicate the level of positive or negative sentiment that people hold about a brand during online conversation. It can be used to justify the expenditure on social to a management team that may not fully grasp its value. In short, it’s indispensable.

Conclusion

Making social media work for you depends solely on your strategies which includes various tactics and techniques for effective results. You have the medium at your disposal, all you need do is to utilise social media to your business benefits.

Credits: PreviewNetworks, SageRealEstateThoughts, KreataGlobal

16 comments
  1. Sushain

    July 19, 2014 at 8:00 am


    Twitter:
    Most of these days people use social media not in a proper way.
    These steps were simply great for using the social media in a proper manner.Thanks for sharing this.

    Reply
  2. peterparker90

    July 21, 2014 at 9:35 am

    yes social media is good source for increase our website traffic.

    Take our fast, free and accurate online Fun IQ test to get your IQ score quickly and find out how smart you are free of charge. This fun iq test is only for entertainment purpose.you can also check any other application here

    Reply
  3. sunnybatra

    July 21, 2014 at 11:24 am

    Hi Daniel,
    Wonderful post you have posted here!!! :)
    All the steps that you have mentioned here seems very helpful and useful, Yep nowadays people not use social media in a proper way, But here you mentioned great steps to proper use of social media.

    Thanks for sharing.
    keep posting.

    Reply
  4. Sofia Brooks

    July 23, 2014 at 9:05 am

    It’s really an informative sharing regarding to the social media thanks for the whole effort which you made for us. People use social media for quick response and they neglect little but most important points and make lot of mistakes so it is advisable to use social networking sites for long term marketing goals rather than daily goals.

    Reply
  5. Victoria

    July 23, 2014 at 3:10 pm

    Wonderful post – even a guide for brands startig their social media presence. A good plan and a profile of your potential client is actualy a must before any marketing activity, And if you miss this step you should not be surprised alter, when you spend lots of time on the SMM actiivty that does not ring you any traffic or value, just because your targeted audience is absent on the social netork you’ve chosen

    Reply
  6. Techialerts

    July 24, 2014 at 9:29 pm

    I’m much thankful to you for your decent post concerning “utilise-social-media-correctly”

    Reply
  7. Daniel Keltner

    July 26, 2014 at 11:55 am

    Hi Daniel,
    Once again i found an interesting post on this site. :)
    Really you have shared all steps for social media optimizing in step by step sequence that any one can understand easily.
    Thanks for sharing…..

    Reply
  8. Ariel

    August 5, 2014 at 12:28 pm

    I have been struggling to find the secret of social media marketing for a long time. It would really help if someone writes a post on how to get more Facebook likes, or Twitter follower. How to attract more readers to your blog, etc.

    Reply
    • Olawale Daniel

      August 5, 2014 at 9:36 pm


      Twitter:
      Thanks Ariel..

      We’ve covered series of articles on driving regular traffic to your blogs. You can check it and to get more facebook and twitter followers, we’ll come up with an idea about that anytime soon. Please stay subscribed to get them as they unfolds.

      Nice having you here :)

      Reply
  9. Ajeet Kumar

    August 12, 2014 at 12:51 pm

    All the Social Media steps that you have mentioned here seems very useful.

    Reply
  10. David John

    September 3, 2014 at 6:09 am

    Thanks for sharing the useful information. These days mostly people use social media, but i do not think that they use social media in a right way. This post is really helpful for those who use the social media. I am also try to follow your suggestion

    Reply
  11. Raveena

    September 17, 2014 at 11:07 am

    This must be very useful article ever I have seen before. All the strategies mentioned here to have a good traffic to your web site. Thank you for the article.

    Reply

Leave a Reply

Your email address will not be published.

You may use these HTML tags and attributes: <a href="" title=""> <abbr title=""> <acronym title=""> <b> <blockquote cite=""> <cite> <code> <del datetime=""> <em> <i> <q cite=""> <strike> <strong>

CommentLuv badge

This blog uses premium CommentLuv which allows you to put your keywords with your name if you have had 9 approved comments. Use your real name and then @ your keywords (maximum of 2)

Do You Want to Get TOP-NOTCH Tech Stuffs into your email?

Enter your active email to get industry leading technology updates into your inbox every MONDAY of the week!

PS: Your information is secure with us, we will never rent your details. That's our promise!