Facebook is without doubt the most popular and biggest social network today, boasting more than a billion active users globally. This makes it a great platform on which to attract new and promote existing relationships, especially for business owners, marketers and bloggers, among others.
If you have been trying to post updates in a bid to attract followers, but it still bears no fruit, it’s about time you read this article and follow some of the guidelines in it. It is possible to attract as many as 100,000 followers in just less than two months. If you still don’t believe, check out this Facebook page, http://www.facebook.com/nutritionalresource which managed to attract more than 100,000 facebook likes in less than two months using the same facebook followership technique I’m gonna share with you. Keep reading for tips to get this done.
Why is it important how “many” likes you have on Facebook?
To begin with, why should controllers of public interest work for more likes on Facebook? Using your official Facebook page, you can easily influence large amounts of traffic back to your official website, which can help you secure leads for your business if you’re a business owner, or generate more publicity for your blog if you’re a blogger. It’s no good having good content, awesome products and services if people cannot see it. Even if you’re not a business owner, you can use your platform on social media to promote others’ products and services thereby earning some revenue for yourself. Also, the more likes you have, the more likes you are likely to get. For instance, if you have more than 50,000 likes, Facebook users who haven’t liked your page will be interested to know what brand this is that people like so much, which means attracting more likes will be easier. So, how exactly can you get more likes to your Facebook fan page within the shortest time? Read ahead to start attracting genuine 100K Facebook followers in two months.
Boosting your Initial Page
The first thing to do is to ensure your fan page is well set-up – it’s no use inviting people to a party in your house if it’s not finished, is it?
1. Setting up the timeline
Create your fan-page and upload well-taken photos as cover and profile photographs. These should represent the essence of what the page is about. Next, go to the above section and ensure that all relevant details about your brand have been included, like:
- Page category.
- Page name – you can change this provided you haven’t reached 200 likes.
- Topics – a maximum of three words accurately describing what you’re about
- Facebook web address.
- Brief description – make it short and relevant, including all important topics you intend to cover on the page. It’s the equivalent of a Meta description on websites.
- Start date – when the page was created.
- Long description – allows you to describe your page in as many words as you want, make it descriptive, interesting and inclusive.
- Website – URL of the official website that the page is associated with.
- Official page – specify the brand name where the page represents an organization, brand or celebrity.
- Facebook page ID – gives the direct URL to reach your page from the omnibox.
2. Inviting friends and friends’ friends
This is the first step; send invite messages to people in your friend’s list, which can be done automatically from your page. There is an option on the left hand side under the profile picture. It’s a great way to get your first likes. The option gives you a list of your friends, with an “Invite” box alongside their names. Click to invite. You can also send invites on email, including a short sweet personal message so people know who you are. Once you’ve started amassing likes, use your page posts to get those who’ve liked the page to invite their friends. You have to do this carefully – ask friends you know would do that for you, and only do it once; don’t nag. Be polite, and if you’re lucky, you’ll get the help you need.
3. Include a like and comments box in your website
Add a Facebook like and comment widget directly onto your site to make it easier for your visitors to share your content within their circles and win you more likes. You can either have a sidebar or pop-up box, but have the comment and share widgets after every post on your site. Use your Facebook page to interact with other people as a normal user. Post comments on other people’s content as the page to gain more publicity hence likes.
4. Fix a posting schedule
It’s not the number of times you post that will give you the highest number of likes, unless you’re sharing memes, celebrity insider info or news. You need to use status updates to engage as many people because this will ensure you reach more people and gain more likes. Facebook is more likely to add content to people’s newsfeed if they know other like-minded users enjoyed that content.
Research shows that posting once or twice a day can create 40% more engagement than posting more than that.
Always provide something useful, meaningful and likely to spark conversation. It’s about quality, not quantity.
5. The share for share method (S4S)
This is only useful once you have reached a certain number of likes. Facebook has more than a billion brand pages, so it’s only expected that some of those pages will be posting the same things as you. This method requires reaching out to your competitors and offering to share their content on your page if they do the same for you. The S4S is also known as the shoutout-for-shoutout method, and contributed majorly to the increase of likes for the above mentioned page. This will also only work if you are sharing high-quality, relevant content that your competitors would like to share with their fans.
6. Choose your posting times and days
Research shows that posting between 12 noon and 1 pm can get more user engagement for your posts, and for more clicks, posting around 3pm is best. In addition, posting on Thursdays and Fridays generates higher user engagement, while Saturday gets your content more shares. Take advantage of this information when preparing your posting schedule.
There are many other ways to raise your Facebook page’s profile, such as using contests and giveaways for your current fans, creating two pages and promoting each other’s content and posting valuable content with emphasis on videos, images and memes, which Facebook prefers. In the grand scheme, the best way to drive likes is through careful planning and persistence. Take advantage of every strategy equally to increase your chances of reaching a bigger audience with Facebook likes. All the best with your page!
Lalit Sharma is an SEO consultant. He is specialized in link building and other SEO related activities. You can also find him on Google+ and his personal site.