97 percent of Google’s revenue is coming from Advertising (infographic)

A whopping 96% of Google‘s $37.9 billion 2011 annual revenue came from advertising only medium. But the question is, who is putting all of these cash into Google’s wallet?

Google is best and popular known with its web search product, which has changed the way we search and gather information online.which has completely overturned how we research and find answers.

Google advertising methods includes using Google AdWords to get advertisers and then offer publishers the Google Adsense program for them to make money from the ads served on their web pages.

In 2011, throughout all industry, the industry that used Google’s advertising medium the most was the finance and insurance industry with about $4 billion handed over to Google. State Farm leads the charts as a huge $43.7 million was spent. During the time, the most commonest search term in the industry with highest cost per click was “self-employed health insurance,” and this ad costs each advertisers around $43 per click.

The retail and general merchandise industry holds second place for most spent on Google ads, with Amazonleading at $55.2 million spent. You would think that number would be so high to accommodate Amazon’s recent debut of the Kindle Fire, but the most commonly search for keyword in the retail industry was actually “Zumba dance DVD.” If we learn anything from common keywords it’s that the economy is down, so people are self-employed and want to dance at home for exercise.

Travel and tourism industry came in third with about $2.4 billion spent on Google advertising. And the jobs and education industry came in fourth position; the home and garden industry is in fifth position.

Check the infographic picture below for more information on who contributes to Google’s huge wealth.

As well, you can also check about latest hot trends online via StumbleUpon on How to use Google Search for Hackin Purposes

Who Buys All Those Google Ads advertisement

Infographic via WordStream and VentureBeat

Rich man image via Shutterstock

Previous articleHow to Install Touch-Based ClockworkMod Recovery on Nexus S
Next articleDownload RedSn0w 0.9.10b5 to Fix iBooks DRM Issue
Olawale Daniel is a business builder and psychologist, a network marketing professional, a world-class motivational speaker, a successful internet entrepreneur and a digital media strategist interested in all things mobile and digital — start-ups, media, branding. He started TechAtLast back in 2010 as a platform to quench his thirst for latest technologies. As a motivational speaker and author, Olawale has published several motivational and personal development books and he's currently working on "SUCCESS AHEAD - Don't Quit" which is billed to hit the stand by Q4 of the year. He writes regularly on his personal website on motivation and personal lifestyle and tips for network marketing success, OlawaleDaniel.com. His latest book on How to Sponsor More People in Your Network Marketing Business is still one of the best sellers in its category. He's presently working as a Health and Wellness consultant at BURN SLIM TRIM Inc., a firm that helps people regain their perfect lifestyle through state-of-the-art recent discoveries way back from nature. He's also the brain behind FOBCourse, a business university for startup entrepreneurs in Africa.

14 COMMENTS

  1. Interesting.This infograph clearly shows that how digital marketing trends changed the general marketing trends and the huge development in the online marketing strategies.

  2. hey man its really amazin……the revenue of google is 37 billion…..& if 96% is coming from advertising than Rest 4% comes from where………wat is included in rest 4%………?

  3. I love the information and comments about this topic. It is a shame more people don’t embarrass the parts that are right regarding this topic. I will be back to see how this conversation string progresses.

LEAVE A REPLY

Please enter your comment!
Please enter your name here

This site uses Akismet to reduce spam. Learn how your comment data is processed.