• About
  • Advertise
  • Privacy & Policy
  • Contact
TechAtLast
Advertisement
  • Home
    • Home – Layout 1
    • Home – Layout 2
    • Home – Layout 3
    • Home – Layout 4
    • Home – Layout 5
    • Home – Layout 6
  • News
    • All
    • Business
    • Politics
    • Science
    • World

    Hillary Clinton in white pantsuit for Trump inauguration

    Amazon has 143 billion reasons to keep adding more perks to Prime

    Shooting More than 40 Years of New York’s Halloween Parade

    These Are the 5 Big Tech Stories to Watch in 2017

    Why Millennials Need to Save Twice as Much as Boomers Did

    Doctors take inspiration from online dating to build organ transplant AI

    Trending Tags

    • Trump Inauguration
    • United Stated
    • White House
    • Market Stories
    • Election Results
  • Tech
    • All
    • Apps
    • Gadget
    • Mobile
    • Startup

    The Legend of Zelda: Breath of the Wild gameplay on the Nintendo Switch

    Shadow Tactics: Blades of the Shogun Review

    macOS Sierra review: Mac users get a modest update this year

    Hands on: Samsung Galaxy A5 2017 review

    The Last Guardian Playstation 4 Game review

    These Are the 5 Big Tech Stories to Watch in 2017

    Trending Tags

    • Nintendo Switch
    • CES 2017
    • Playstation 4 Pro
    • mark zuckerberg
  • Entertainment
    • All
    • Gaming
    • Movie
    • Music
    • Sports

    The Legend of Zelda: Breath of the Wild gameplay on the Nintendo Switch

    macOS Sierra review: Mac users get a modest update this year

    Hands on: Samsung Galaxy A5 2017 review

    Heroes of the Storm Global Championship 2017 starts tomorrow, here’s what you need to know

    Harnessing the power of VR with Power Rangers and Snapdragon 835

    So you want to be a startup investor? Here are things you should know

  • Lifestyle
    • All
    • Fashion
    • Food
    • Health
    • Travel

    Shooting More than 40 Years of New York’s Halloween Parade

    Heroes of the Storm Global Championship 2017 starts tomorrow, here’s what you need to know

    Why Millennials Need to Save Twice as Much as Boomers Did

    Doctors take inspiration from online dating to build organ transplant AI

    How couples can solve lighting disagreements for good

    Ducati launch: Lorenzo and Dovizioso’s Desmosedici

    Trending Tags

    • Golden Globes
    • Game of Thrones
    • MotoGP 2017
    • eSports
    • Fashion Week
  • Review

    The Legend of Zelda: Breath of the Wild gameplay on the Nintendo Switch

    Shadow Tactics: Blades of the Shogun Review

    macOS Sierra review: Mac users get a modest update this year

    Hands on: Samsung Galaxy A5 2017 review

    The Last Guardian Playstation 4 Game review

    Intel Core i7-7700K ‘Kaby Lake’ review

No Result
View All Result
  • Home
    • Home – Layout 1
    • Home – Layout 2
    • Home – Layout 3
    • Home – Layout 4
    • Home – Layout 5
    • Home – Layout 6
  • News
    • All
    • Business
    • Politics
    • Science
    • World

    Hillary Clinton in white pantsuit for Trump inauguration

    Amazon has 143 billion reasons to keep adding more perks to Prime

    Shooting More than 40 Years of New York’s Halloween Parade

    These Are the 5 Big Tech Stories to Watch in 2017

    Why Millennials Need to Save Twice as Much as Boomers Did

    Doctors take inspiration from online dating to build organ transplant AI

    Trending Tags

    • Trump Inauguration
    • United Stated
    • White House
    • Market Stories
    • Election Results
  • Tech
    • All
    • Apps
    • Gadget
    • Mobile
    • Startup

    The Legend of Zelda: Breath of the Wild gameplay on the Nintendo Switch

    Shadow Tactics: Blades of the Shogun Review

    macOS Sierra review: Mac users get a modest update this year

    Hands on: Samsung Galaxy A5 2017 review

    The Last Guardian Playstation 4 Game review

    These Are the 5 Big Tech Stories to Watch in 2017

    Trending Tags

    • Nintendo Switch
    • CES 2017
    • Playstation 4 Pro
    • mark zuckerberg
  • Entertainment
    • All
    • Gaming
    • Movie
    • Music
    • Sports

    The Legend of Zelda: Breath of the Wild gameplay on the Nintendo Switch

    macOS Sierra review: Mac users get a modest update this year

    Hands on: Samsung Galaxy A5 2017 review

    Heroes of the Storm Global Championship 2017 starts tomorrow, here’s what you need to know

    Harnessing the power of VR with Power Rangers and Snapdragon 835

    So you want to be a startup investor? Here are things you should know

  • Lifestyle
    • All
    • Fashion
    • Food
    • Health
    • Travel

    Shooting More than 40 Years of New York’s Halloween Parade

    Heroes of the Storm Global Championship 2017 starts tomorrow, here’s what you need to know

    Why Millennials Need to Save Twice as Much as Boomers Did

    Doctors take inspiration from online dating to build organ transplant AI

    How couples can solve lighting disagreements for good

    Ducati launch: Lorenzo and Dovizioso’s Desmosedici

    Trending Tags

    • Golden Globes
    • Game of Thrones
    • MotoGP 2017
    • eSports
    • Fashion Week
  • Review

    The Legend of Zelda: Breath of the Wild gameplay on the Nintendo Switch

    Shadow Tactics: Blades of the Shogun Review

    macOS Sierra review: Mac users get a modest update this year

    Hands on: Samsung Galaxy A5 2017 review

    The Last Guardian Playstation 4 Game review

    Intel Core i7-7700K ‘Kaby Lake’ review

No Result
View All Result
TechAtLast
No Result
View All Result
Home Marketing

4 Common Ad Serving Mistakes and How to Avoid Them

Shwetha Singh by Shwetha Singh
February 28, 2017
in Marketing
2
0
SHARES
2
VIEWS
Share on FacebookShare on Twitter

By advertising online, you can gain immense traction for your business. A barrier-less world, the digital era presents today’s marketers with a sea of opportunities and channels to promote their goods, services or experiences globally and locally, at affordable costs. From websites to social media posts, from business blogs to influencer marketing, the online world has a gamut of ways that marketers can leverage to enhance their brand, promote their business and finally get conversions rolling in.

Advertising online requires one to leverage the right mix of creativity and analytics. By taking business wise decisions in terms of content, targeting, segmentation, tools, etc., you can reap the benefits of a holistic marketing strategy, allowing you to churn more sales, profits and higher return on investment. But creating an effective online marketing strategy is no child’s play. Let’s take a look at some common mistakes online marketers make and these are best avoided:

Mistakes you must avoid by all means when advertising online…

Ad Serving Mistakes

1. Targeted ads for targeted audience

One of the most common but dangerous mistakes that online marketers make is not targeting their audience effectively. Let’s take an example. Suppose you have a business that runs only in California. You put up an advert at a global level, so that every user in the USA can view the ad. Is that a wise decision? Failure to target your audience effectively can lead to unnecessary costs. Also, in the online world, as it is, ads are seen as a nuisance. Relevance is what counts. Showing your ads to users who are not your target audience can lead to consumer annoyance, which can further erode your brand name. So, the long and short of it is that you need to clearly define your target audience and consider the best channels to reach them. Today, thanks to rich analytical technologies, companies can reach out easily to even extremely niche groups.

2. Mix of online ad channels

The online world offers marketers a number of channels to promote their business. Many companies make the mistake of using only one channel to reach out to consumers. This is not exactly the right approach. It’s a better idea to spread your marketing investment across a number of modes. Invest in a mix of online ad channels such as social media posts, PPC, email marketing, influencer marketing. You can create forums, communities and blogs to create organic content that will further increase your SEO ranking. So, all in all, distribute the risk by spreading your dollars in different online channels.

3. Engaging content

Marketers many a time make the mistake of not focusing on creating content that will engage the readers. Online users are bombarded with content so it is of utmost importance to let the consumers easily and clearly know how your brand can add value to their lifestyle. Many a times, ads contain information about features and specifications of the product/service. More than describing features, marketers need to aptly project the USP of the brand, product or service. If you have clear and precise calls to action, half the battle is won.

4. It boils down to numbers

In another mistake, marketers put up adverts, posts and other promotional content, but fail to keep a track of how these pieces of content are performing. In order to get a real picture of how well your content is doing online, you need to have a strong set up that allows you to track, measure and follow up your online efforts. For this, and any campaign management solution for that matter, you need to have a clearly defined objective. You need to keep a track of various metrics such as views, likes, shares, conversions, etc. These figures are the ultimate yardstick of your online investments.

Tags: AdMistakes
Previous Post

How Outsourced Email Services Can Help Improve Your Customer Service

Next Post

Gaming Gadgets You Should Keep Your Eyes On in 2017

Shwetha Singh

Shwetha Singh

Next Post

Gaming Gadgets You Should Keep Your Eyes On in 2017

Comments 2

  1. Ruhi sen says:
    6 years ago

    Advertisement are very important to best and fast promotion, thank you for sharing the tips.

    Reply
  2. Egbuachor Anthony says:
    6 years ago

    i must say i love this awesom article. It is indeed educational! I’v learnt much about ad serving and have realised the mistakes i have to fix ASAP. Thank you so much Shwetha Singh

    Reply

Leave a Reply Cancel reply

Your email address will not be published. Required fields are marked *

Stay Connected test

  • 23.8k Followers
  • 99 Subscribers
  • Trending
  • Comments
  • Latest

7 Cool Puzzle Games That Don’t Need Internet or Wi-Fi Connection

April 27, 2019
Apple Maps Alternatives - 3 Helpful Alternatives That Are Talk of The Town in GPS Navigation

3 Helpful Alternatives to Apple Maps You Can’t Afford Not To Use

November 7, 2022
Tech-Savvy Ways to Exercise

4 Tech-Savvy Ways to Exercise

October 27, 2022
3 Technical Analysis Tools Utilized in Hong Kong Stock Trading

3 Technical Analysis Tools Utilized in Hong Kong Stock Trading

November 21, 2022

High PR Dofollow Forums List 2012 for Link Builders

161

Top Dofollow Blogs and Directories to Comment on this Year

127

Over $1000 worth Contest Ever On Techatlast in 2012

112

Top 10 Ways to Attract Millennials As Your Social Media Audience

105

Crossing the Digital Divide: Bringing Internet Access to Rural Communities

May 31, 2023

Evolution of HR Software: The Impact of Technology

May 18, 2023

The Legend of Zelda: Breath of the Wild gameplay on the Nintendo Switch

May 2, 2023

Shadow Tactics: Blades of the Shogun Review

May 1, 2023

Recent News

Crossing the Digital Divide: Bringing Internet Access to Rural Communities

May 31, 2023

Evolution of HR Software: The Impact of Technology

May 18, 2023

The Legend of Zelda: Breath of the Wild gameplay on the Nintendo Switch

Shadow Tactics: Blades of the Shogun Review

TechAtLast

We bring you the best Premium WordPress Themes that perfect for news, magazine, personal blog, etc. Check our landing page for details.

Follow Us

Browse by Category

  • Africa
  • Android Fans
  • Apple iOS
  • Application Design and Development (Mobile or Desktop)
  • Apps
  • Asia
  • Australia
  • Biz Branding & Customization
  • Blockchain Technology
  • Blogging Tips
  • Business
  • Charity
  • Chrome
  • Cloud Computing Technologies and Resources
  • CMS
  • Computer Tips & Tutorials
  • CyberSecurity
  • Cycling
  • Data Theft
  • Designs & Invention
  • Discovery
  • Disruption
  • Education
  • Energy
  • Entertainment
  • Europe
  • Fashion
  • Featured
  • Food
  • Football
  • Freebies
  • Gadget
  • Games
  • Gaming
  • Gizmos
  • Green Energy
  • Hack
  • Health
  • Healthcare & Healthy Living
  • How to Guide
  • Infographic
  • Information and Communication Technology (ICT)
  • Internet Access
  • Interview
  • IoT (Internet of Things)
  • Lifestyle
  • Marketing
  • Mobile
  • Mobile App
  • Money & Finance
  • Motoring
  • Movie
  • Mozilla
  • Music
  • News
  • Operating System (Computer or Mobile)
  • P.C.
  • Plugins
  • Politics
  • Product Reviews
  • Programming
  • Racing
  • Real Estate
  • Review
  • Science
  • Social Media
  • Software
  • Sports
  • Startup
  • Startups
  • Tech
  • Themes
  • Today In History
  • Tourism
  • Travel
  • Uncategorized
  • Video Sharing
  • Web Banner Design (Ads Concepts)
  • Web Development & Design Ideas
  • Web Hosting
  • Windows 10
  • Windows 8
  • Womens
  • World

Recent News

Crossing the Digital Divide: Bringing Internet Access to Rural Communities

May 31, 2023

Evolution of HR Software: The Impact of Technology

May 18, 2023
  • About
  • Advertise
  • Privacy & Policy
  • Contact

© 2023 JNews - Premium WordPress news & magazine theme by Jegtheme.

No Result
View All Result

© 2023 JNews - Premium WordPress news & magazine theme by Jegtheme.