Magento’s migration from version 1.0 to version 2.0 has provided a new impetus to the e-commerce store. Magento 2 provides superior and scalable performance with many more advantages. Amidst the various benefits, it includes its ability to integrate with extensions. The Magento-powered extension enables you to easily integrate your Magento store with the most popular marketplaces such as Amazon, eBay or Walmart.
With every online entrepreneur looking to expand the business horizon, Magento-Amazon integration provides a viable opportunity to upsurge the product’s visibility amongst millions of customers. This is your chance to scale up business revenue and manage audiences across the globe.
But before we go into the details of how Amazon-Magento Integration will unleash a plethora of opportunities, let’s first set a successful Amazon-Magento integration process.
Magento-Amazon Integration Systems
Various systems streamline the process of Magento-Amazon integration. All these systems make sure that Magento remains at the core central system. It mainly acts as a communication bridge between Amazon and Magento. The integration helps to update all information related to product data, inventory, and price levels. Thus, you can develop new listings. It also includes advanced features such as real-time Amazon’s automatic repricing tool.
Third-Party Inventory Management System
The products listed in the third-party inventory system take center stage across all online sales channels. They are now the main product database that handles all orders. This can prove equivalent to Amazon-Magento integration as you can list your products both on Magento and Amazon. It also allows you to keep your stock up-to-date.
Synchronize Current Listing
The next important factor that comes into play is synchronizing the existing listing. But when you are connected to your current listing, there are a few essential points to consider. For instance, if you are selling any product listed on Amazon by any third-party vendor, then you cannot change product data to a large extent. However, you can change prices and lower shipping costs to compete with other sellers.
In the second scenario, if you are the owner of Amazon product listing, you need to pay attention while connecting product listing with Magento. You need to make sure that Amazon data does not get overwritten with product details from Magento. If the listing gets overwritten, then there’s no chance of retrieving the data back. Also, before the synchronization of product data, you need to ensure that all Amazon listing data is within Magento and mapped properly.
Create a New Listing
The top Magento development company enables its customers to build Amazon listings using Magento data straight away. It means that users don’t have to take the difficult route of listing the product manually and then synchronize it with Magento. They just need to map the Magento fields containing product data.
Automatic Importing of Products
With Amazon-Magento integration, you can automatically import Amazon orders into Magento. It also allows you to update your sales channels with the available stock.
Major Advantages of Amazon-Magento Integration
Now that we have discussed the Amazon-Magento integration set up process, let’s highlight how this integration will boost your business prospects.
Saves a Lot of Time
One of the biggest plus points of Amazon-Magento integration is that it helps you to save a lot of time. You can focus on other core aspects of the business. You don’t have to manage two different platforms on a separate note but concentrate your attention on a single integrated solution. You can upload and manage all your products and inventory using one dashboard.
Enhancing the Customer Experience
Since you are saving a lot of time due to Amazon-Magento integration, you can dedicate more time to framing customer-centric business strategies. As the competition gets stiffer, the drift in fulfilling specific customer needs is gaining prime importance. You can provide more loyalty programs, attractive discounts, and rewards to increase web traffic towards your site.
The Benefits of Amazon Fulfilment
Online web stores can leverage Amazon fulfillment solutions such that they don’t have to manage shipping and logistics. Moreover, you can view what orders are getting synchronized and added to the admin panel by Amazon integration services. Thus, you can see all the information and details related to the product, mode of payment, and shipping option, all in one place.
Improves Product Visibility
It is extremely important for any web store owner to increase product visibility to generate more organic traffic. Amazon-Magento integration provides you with the scope to reach out to a wider target audience. Amazon is one of the most popular and extensively used marketplaces with more than 300 million customer bases.
The Last Thoughts
While Magento Development Services integrates with Amazon’s marketplace, it allows web stores to reap various benefits. Online retail stores can save both time and money. Also, they can reach out to more customers. Magento-Amazon integration simplifies the business process.
Kevin Haynes works for BrainVire, a Magento Development Company. He is a professional blogger whose passion lies in delivering valuable content to his readers. He explores topics mainly related to web development that includes website design, digital marketing, start-ups business and much more.