SEO is much more complicated than most people think, not because you have to immerse yourself into studying the same complex algorithms that the search engines use, but because there’s a lot of distractions in the SEO space to make people see what really matters.
When we talk about SEO these days, the only thing people care about is to get ranked well for most of their keywords, and to see traffic flowing back to their blog. While this has its own advantages, it isn’t the only thing there is to SEO.
Successful SEO isn’t just about keyword research and rankings; it is about much more than that. In the spirit of good SEO, I’ll be sharing a few things you shouldn’t ignore, that can be fundamental to the success of your website both SEO-wise and non-SEO-wise.
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1. Don’t Ignore Having a USP
A USP, also known as Unique Selling Proposition, can be said to be any aspect of an object that makes it different from similar objects.
For example, as you’re reading this post on a tech blog right now, what is the one thing that makes this tech blog different from every other tech blog?
Every website online should have a USP, irrespective of the niche the website is in or what the purpose of the website is; online competition is increasing daily, and there are around 200 million blogs available online at the moment.
That only means there is immense competition, and you have to be unique to get results.
Don’t just optimize your website for search traffic and let that traffic waste; develop a USP for your website, something that makes it different and unique to every other website doing the same thing as yours, and work on making this USP visible to everyone that visits your website.
2. Make Sure You Have Goals, and Make Regular Changes According to Your Goal
When last did you develop a campaign to optimize your website for, and get results from the search engines?
What was your goal then, and how did it align with the purpose of your website?
Success in life is not possible without a purpose, and the same thing goes for success online; why do you have a website, and why do you want search engine traffic in the first place?
You will be able to get much more results from your SEO efforts if you have goals for every campaign.
The aim of your goals is to make sure you’re doing something right, so that you can easily make changes to your plans according to your goals.
For example, if your goal for a particular page on your website is to get 10 leads per hundred search engine visitors, and you’re only getting around 3 leads after 300 visitors, then you know something is wrong with the page, or with your keywords, and you’ll make changes accordingly.
3. Always Make Sure You Stand by What Works
One thing about the SEO industry is that it is always unsettled, and there are no set rules.
In other words, there is nothing that works for sure.
What works for my website today might not work for yours tomorrow, so why waste your time adapting to everything that happens?
The SEO world is circulated with lots of myths, and I believe this is really affecting how people deal with their SEO.
There have been several instances in which people have been using something that works, only to make quick changes because of a myth circulating due to the latest “algorithm update”.
SEO shouldn’t be like this; it should be about what is working, about what is working for you.
Make sure you don’t just jump to conclusions and make quick changes after every update, except you really need to.
Most people spreading the SEO myths hardly know what they’re doing themselves, and they’re most probably rehashing what they heard from somebody else.
Instead of focusing your SEO on hearsay, why not invest your time and effort into what works? Why not go on personal experiments to see what works and what doesn’t?
4. Have Good Site Navigation Structure, as Well as Quality Internal Links
One thing has always, and will always be sure. That one thing is the fact that links control the web.
You should realize, however, that as far as the fact that links control the web is concerned, not just external links matter. Internal links are just as important.
There is no point in getting a lot of backlinks from other websites when your site’s SEO structure is as worse as it can be.
Make sure you make every post you write relevant to what your blog is about, and make sure you prove this to the search engines, too.
A great way to prove the relevancy of your content is by linking regularly to internal pages on your blog, pages that no one might ever discover.
Doing this will not only benefit your readers and expose them to your old tips, it will also influence your search engine rankings.
Bamidele is a young blogger, writer, and guest blogger that teaches people how to write. He also has a page dedicated to listing resources for writers.
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