BlackBerry came out with the Z10 touchscreen early in the year as part of its effort to improve its market competition, and its Q10 variant which has a physical keypad. The BlackBerry Z10 seems not to meet RIM’s expectation on its market performance. A report we got yesterday shows that the price of the BlackBerry Z10 are falling following poor sales. The original price of £450 on Amazon.com has been slashed by 30%. The device sold almost a million units less than it was expected in the first quarter of 2013.
RIM’s CEO Thorstein Heins has urged the company’s loyal customers to be patient as they are on a rebuilding process; the Z10 was a disappointment making it necessary for RIM to make a new move to rebounce into the smartphone market.
We got news that RIM is making another device that will bear the burden, the BlackBerry A10. There have been major leaks about the specifications and potential release of the device.
Over some weeks, there has been photograph allegedly showing the BlackBerry A10 with large touchscreen and curved corners on BGR. The rumor reveals that the phone will launch in autumn, and shows a range of specs that explains more about the leaks as seen on CrackBerry forum.
The BlackBerry A10 sport a 5in OLED display with a resolution of 1280 x 720 pixels, a 1.7 GHz S4 Qualcomm Pro processor supported by a 2GB RAM, 8 Megapixel rear cameras, and a 2800mAh large battery and will be running on BlackBerry 10.2 OS.
As RIM had planned with the Z10, the BlackBerry A10 appears to take up the market with the leading iPhone 5 and Galaxy S4. Many commentators believe that RIM will be able to claim the mobile world with the physical-adorning BlackBerry Q10 is more natural.
BlackBerry has done its best with the keypad of the Q10, it was noted: “If messaging is your thing, and you aren’t bothered about video, web browsing, or a huge app store, then the BlackBerry Q10 may appeal.”