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Free Trade Zone: Africa Goes Tough on Tariffs, Starts Free-Trade Pact

Free Trade Zone Pact - Africa goes tough on tariffs by bypassing trade war with its own africa free trade zone agreement in the pipeline.
Free Trade Zone: Africa goes tough on tariffs by bypassing trade war with its own africa free trade zone agreement in the pipeline.

Africa, to a great extent overlooked in a U.S.-China exchange war which could frustrate economies around the world, is unobtrusively sorting out the world’s biggest facilitated free trade zone.

The African continental free trade area comes into power on paper yesterday after the required 22 nations approved the arrangement a month prior.

When it is fully passed by every one of the 55 countries perceived as a member of the African Union, it would cover a market of 1.2 billion people, with a gross domestic product of $2.5 trillion.

The potential advantages are self-evident if the standard obstacles of patriotism and protectionism don’t yet hinder this move.

According to Jakkie Cilliers, head of African Futures and Innovation at the Pretoria-based Institute for Security Studies;

“This arrangement would help the continent move far from mainly exporting commodities to building manufacturing capacity and industrialization.”

Boosting intra-regional exchange would boost the development of roads and railroads, thereby reducing the infrastructure limitations in Africa, he said.

Africa on the brinks of World’s Biggest Facilitated Free Trade Zone 

Exchange between African nations is at 15%, as compared with 20% in Latin America and 58% in Asia, as indicated by the Africa Export-Import Bank. And this has been forecasted by 52% by the year 2022 and can dramatically increase within the first decade of the trade agreement, a Cairo-based money lender said in a report a year ago.

Free Trade Zone Pact - Africa goes tough on tariffs by bypassing trade war with its own africa free trade zone agreement in the pipeline.
Free Trade Zone: Africa countries goes tough on tariffs by bypassing trade war with their own modeled Africa free trade zone agreement in the pipeline.

Following four years of talks, the mechanics of the agreement will be consulted in stages and should be operational by 2030. Non-trade hindrances, for example, delays at ports, and legislative issues would need to be explored before the arrangement to expel levies on 90% of good can be reached. Arbitrators will likewise need to persuade economies dependent on these tolls for income to release them.

“This is a technocratic agreement,” said Ronak Gopaldas, a London-based chief at Signal Risk, which advised organizations in Africa.

“It’s optimistic in nature and keeping in mind that the bearing is sure, deciphering what has been agreed by the technocrats and the approach to turning those into stuff that materially affects the simplicity and the expense of working together and cultivates increasingly incorporated markets” will continue to be challenging, he said.

One obstacle to coordination is Nigeria. The nation that competes with South Africa for the title of Africa’s greatest economy, hasn’t joined yet. Just recently re-elected president, Muhammadu Buhari, has been said to be reviewing and impact-assessment report on the free-trade agreement.

Experts including Tshepidi Moremong, the head of Africa coverage at FirstRand Group Ltd.’s Rand Merchant Bank, said the arrangement could at present face resistance from oligopolies gaining “massive benefits” in the West African country. Nigeria is one of three nations, including Benin and Eritrea, that hasn’t append to the arrangement. Twenty-two countries in the African continent, including South Africa, have reviewed and sanctioned the content of the agreement and moved to the next stage.

The trade agreement execution could likewise be scuppered if nation leaders looking for re-appointment values sovereign interests ahead of the continent’s, Moremong said.

“In every one of our nations, there are appropriate issues that one needs to manage and where individuals need to see that the administration is centered around their everyday issues,” she said. “Opening up a business opportunity for the general population from different pieces of the continent to unreservedly come and do business and share with your nation is going to take a great deal of resources.”

How do you think this free trade zone agreement would be of benefit to your small or big business? Share your views below.

eLearning: Still a Place at the Table?

eLearning is just getting started
eLearning (or simply put, online education or online learning) is the form of education that takes place over the Internet. It could be likened to a distance learning where the learner are at liberty to learn comfortably. It is just getting started.

eLearning has developed a poor reputation as a viable part of a sales enablement strategy. But is it time to turn our back on a training tool once so full of promise? Let’s take a look at what eLearning can offer, where it has fallen short, and how it can still be a tool for the future.

It’s Supposed to Be Exciting

Bernard Luskin, an early proponent of eLearning, says “The ‘e’ in e-learning means much more than “electronic” when applied to e-learning — think instead of a big ‘E’ for ‘exciting, energetic, engaging, extended’ learning.” While this may not be an accurate description of your experience with eLearning, here are some advantages to adding an eLearning component to corporate training:

Benefits of Distance Learning/Training

With employees spread out across large areas, decentralized training reduces travel costs and time out of the field. eLearning can provide up-to-date training in a flexible timetable at a lower cost than training in person.

Changes are Updated Instantly for All Participants

Materials and training programs can be edited, with the updates occurring instantly across the system.

Modules are Highly Interactive

High-quality eLearning modules provide interactive, memorable learning experiences with multimedia and simulated hands-on workplace training.

As-Needed Training for Learners

Training doesn’t have to be limited to a few instructor-led sessions a year. New hires can jump into training immediately. New information, such as handling objections b in response to recent news reports, can be developed and distributed instantly.

eLearning Can Be Part of Blended Learning

eLearning can supplement and support instructor-led training, video segments, textbooks, mobile apps, and other forms of instruction and performance support.

Less Expensive than Instructor-Led Training

Assembling a group for ILT is costly in many ways: travel expenses, the opportunity cost for the time out of the field, cost to provide the trainer, space, and bowls of candy on the tables.

Learning is Self-paced

eLearning modules can be responsive to the needs of the learners, who progress at their own speed. If they need to backtrack and spend more time on an unfamiliar concept, they can take as long as they need. In some cases, learners can move on through material they have already mastered.

Consistent message

eLearning provides a consistent message throughout the entire company. There is no risk of unapproved materials or messages. This is especially important in highly-regulated industries.

Learning Management System (LMS) Tracks Progress

A LMS will track individual’s progress, completion of modules, and test scores. It will also allow you to maintain records of who has completed mandatory training for audits.

The Deadly Sins of eLearning

With all of this “exciting, energetic, and engaging” potential, why has eLearning earned a reputation as the torture chamber of training? The horrible eLearning experiences that make us wince in memory are the result of unimaginative, lazy, and cheap development. Here are the consequences:

Nothing More Than An Electronic Binder

Take the pages in a binder, move them to a screen, add an advance button and voila! Instant eLearning module and torture device. This is the worst kind of eLearning program, and one of the reasons it has developed a bad reputation.

Ignorance of Multimedia Learning Principles

what makes elearning easyDr. Richard Mayer at the University of California, Santa Barbara, has been doing research into multimedia learning principles for years. Among his findings? The best learning occurs with a memorable image and narration—not with paragraphs of text on a screen. Mayer’s work is well-respected and widely available, so there’s no excuse for doing things in ways that are proven to be ineffective. Get the words off the screen and into the voice-over and give the learner an image to remember.

Reliance on Basic and Boring Interactions

Most basic interactions fall into one of two categories: click and reveal or drag and drop. But these basic functions can be jazzed up. Even better: create interactions that will actually mimic real-life job functions.

Important Information Embedded in Course

Why leave important information embedded at minute 35 of a 50-minute course without the ability to return to it easily? Menus should enable the learner to easily return to a completed course without having to pass 3 quizzes to get to that one bit of information. Even better, put that information into a .pdf that can be printed out for future reference.

Poorly Planned Development with Unclear Objectives

Information should be delivered in an organized, logical way to the learner can mentally store and retrieve it easily. This is not unique to eLearning; the same principles apply to ITL, binders, and your closet.

Information Download with No Learner Discovery

Adult learning principles are crucial in the design of an eLearning program. Learners who are motivated to discover information have better understanding, retention, and application than passive learners. Design the program with the end user’s needs in mind rather than the trainer’s needs. For example, beginning the program with a description of the learner’s benefits rather than the objectives shifts the focus from the trainer to the learner.

It’s too long!

It’s tempting to add in just a bit more information based on how long our ILT sessions are, but eLearning is a different animal. Keep it under 45 minutes—30 minutes is even better. Anything longer loses effectiveness.


I think we all get this one. But steps are been taken to further make elarning as interactive as possible. With massive investment in this industry, the future learning environment could feature interactive media and one on one learning experience with instructors even while on the public transport. It is already in practice, just yet to be fully enrolled for the larger part of the audience. 

How can eLearning be an effective part of a sales enablement strategy?

elearning tree

With all of its potential advantages, eLearning still has a place at the table. What does that look like? Here are some ideas:

Make it Part of Blended Solution

Are you starting to hear buzz about mlearning—moving training to mobile devices like an iPad? It’s a wonderful idea, especially since sales performance support apps are becoming common. But mobile devices have limitations, including smaller screens, less memory, multimedia limitations, and security issues. The best solutions will continue to be a blend of ILT, eLearning, and mobile, where each type can play to its unique strength.

Creates interactive, sticky, imaginative experiences

We’re getting better at creating real-life experiences, and eLearning will follow in Call of Duty’s path. eLearning doesn’t even have to be very good in comparison to gaming to become a whole lot better than it’s been.

Don’t make it simply an electronic binder

Get the text off the screen. This is so important, I’ll say it again. No text on the screen. Yes, I mean you. We can do better than that.

Emphasis on understanding, retention, application

When we focus on the three areas of understanding, retention, and application, and encourage thoughtfulness and creativity, eLearning modules will morph into effective programs that are enjoyable (because that is important to all three areas) and effective.

eLearning is not dead yet. We can revive it by using it with care in the right places and applying best practices to its design.

Do you have additions or questions to raise about the benefits of eLearning in this modern age? I’d love to discuss them with you below. Hit me up!

How to Create Local Incremental Backups in CyberPanel to Secure your WordPress and E-commerce Store

How to Create Local Incremental Backups in CyberPanel to Secure your WordPress and E-commerce Store
Backups are essential to long-term business growth and sustainability. In this guide, you are going to learn how to create a local incremental backup system from scratch with a step by step guidelines to follow in order not mixup stuffs.

Step by step guidelines for creating local incremental backups in CyberPanel

Backups are the primary concern of any website owner because they carry all of the information and the hard work of the many years you have put into your website. You can lose your website’s data in a moment due to uncertainty on the web. Nowadays, Cyber attacks are widespread, and hackers find loopholes to access your personal and professional information and benefit from it. It is essential to have a reliable backup system that secures your website’s data as a priority.

After reading this guide, you will understand the difference between a conventional backup system and an incremental backup system in CyberPanel, and how feasible it is for you to use incremental backups rather than a conventional backup.

At the end of the article, you will know the steps necessary to create local incremental backups in CyberPanel.

How to Create Local Incremental Backups in CyberPanel to Secure Your WordPress and Ecommerce Store

How to Create Local Incremental Backups in CyberPanel to Secure your WordPress and E-commerce Store
Backups are essential to long-term business growth and sustainability. In this guide, you are going to learn how to create a local incremental backup system from scratch with a step by step guidelines to follow in order not to mix up stuff.

Table of Contents

If you want to create a local incremental backup system in CyberPanel, here is the step by step guide to do it.

What Is CyberPanel

CyberPanel is a web hosting control panel that allows you to install WordPress, Joomla, PrestaShop, and Magento with one-click. It is the best hosting control panel that you can install with one command on your CentOS server. Many professionals use CyberPanel to manage their sites by themselves, and in the same way, you can manage your sites from its simple GUI (Graphical User Interface).

What is CyberPanel (Main Dashboard)
This is CyberPanel main dashboard user interface. It makes it easy to create a local incremental backup system that works on autopilot.

If you have the technical knowledge, then you must understand the complexity of hosting a website by yourself without a web hosting control panel. It requires expertise on the Linux command line terminal to install the necessary prerequisites for running your WordPress website. Further, managing your site is also a proper job. Luckily, if you don’t have the technical knowledge, then you don’t need to learn it because CyberPanel provides pre-installed applications to install on your private or shared server with one-click. In the same way, you can create a local incremental backup in CyberPanel with one click.

What is the difference between a conventional backup system and an incremental backup system in CyberPanel?

There are two backup systems in CyberPanel that provide backups of your data, databases, and emails. Both backup systems allow you to take the backup of your website manually, or you can configure backups to run automatically on a daily or weekly basis.

The Conventional Backup System in CyberPanel

The conventional backup system takes a backup of your websites without knowing the repetition of your data, databases, and emails. For example, you have set a conventional backup system to take backup daily it will take a backup of your website without knowing the fact that today’s backup is similar to yesterday’s backup, and it takes the full backup of your website again that already exists. Ultimately, backup is consuming more disk space and bandwidth (if you are storing them remotely, more bandwidth will be used to transfer them),

The Incremental Backup System in CyberPanel

To resolve the problem of consuming more disk space by the conventional backup system, CyberPanel has recently launched an incremental backup system that takes a backup of only new data, databases, and emails. For example, if you have set an incremental backup system to a daily backup schedule, it will take a backup of only new data, databases, and emails that were added in the last 24 hours. Ultimately, the backup of your website consumes less disk space and bandwidth than a conventional backup system.

Steps to create an incremental backup and restore your site in CyberPanel

CyberPanel allows you to create an incremental backup of your website with few clicks. Let’s discuss the following in detail:

  • How to create a website
  • How to access the file manager of your site
  • How to create a new file/folder in the file manager
  • How to create an Incremental Backup
  • How to restore your website through incremental backup in CyberPanel

How to create a website in CyberPanel

From the main dashboard of your website, you can create a website with one click. Navigate to Website > Create Website from the left menu bar and fill out the following information:

  1. Set the default package of your website from the scroll down menu.
  2. Set the owner of your website to the admin from the scroll down menu.
  3. Enter the domain name of your website.
  4. Enter the email address of your website. Later on, you can make a new email in CyberPanel for official use.
  5. Select the PHP version of your website from 5.6 to 7.3.
  6. You can choose any additional features that are available for your sites such as SSL (Secure Socket Layer), DKIM Support, and Open_basedir Protection.
  7. Click the Create Website button for the instant creation of your site.

How to create a website in CyberPanel
If you have been finding it difficult, here is how to create a website in CyberPanel.

Access Your Site’s File Manager in CyberPanel

Your site is successfully created. Next, we are going to access the file manager of your site, in which we make a new file in the public_html folder, and test the incremental backup of this site. For that, you need to go to Websites > List Websites &gt Manage:

List website and manage to access file manager of your site
Go to the List website and manage the option to access the file manager of your site with ease.

Scroll down the newly opened window and click File Manager to access the public_html folder or index.html file of your site.File Manager in CyberPanel

Also, you can create a new folder or file in the public_html folder to make changes to your site from the graphical user interface with one-click. The File Manager is straightforward and carries prominent settings to make changes such as Delete, Add a new folder or file, and much more.

File Manager in CyberPanel to make changes with one-click
File Manager inside CyberPanel is where to make changes to your website with one-click. Any commit made here is live, so you have to be very careful.

How to Create a New File/Folder in File Manager

  1. Navigate to the public_html folder of your site in File Manager.
  2. To create a file, click New File from the main menu bar on the top of the screen.
  3. Enter the file name. In this guide, we are going to create a file with the name of CyberPanel.txt. Once you enter the file name and click Create File, the file will be displayed instantly in your File Manager.
  4. Select the file and click Edit from the menu bar on the top of the screen. Add content to the file, just like in Microsoft Word, and click Save Changes.

Cyberpanel.txt is created in File Manager

How to Create an Incremental Backup

  1. Navigate to the main dashboard of CyberPanel, and click Incremental Backup > Create/Restore Backup from the left menu bar.
  2. Select your website from the scroll down menu bar.
  3. Select local in the Destination section.
  4. CyberPanel offers you the ability to take a backup of your site’s data, databases, and emails. You can select all of them at once, or you can select any of these three while taking an incremental backup of your site based on your requirements. But, the CyberPanel team recommends taking a full backup of your site, i.e. (Data, Databases, and Email), to avoid any problem in case of an emergency.
  5. Click Create Backup.

Create an Incremental Backup of your site in CyberPanel
To create a local incremental backup of your site in CyberPanel, here are the steps to follow in order not to make mistakes.

The incremental backup of your site based on Data, Databases, and Emails is stored, and the result looks like this:

A Local Incremental Backup of your site is created in CyberPanel
A local incremental backup of your site has just been created in CyberPanel.

How to restore your website through Incremental backup in CyberPanel

Click Restore Point in the Output section to restore your site. When you click it, the results look like this:

Restore Point to restore your site information in CyberPanel
In event of error or glitch, you can use the Restore Point option in the CyberPanel to restore your site information back to the previous status with a click of your mouse using any of the local incremental backups as seen in the snapshot above.

You can restore your website instantly with one click, or according to your requirements. For example, you can restore data that is on Job ID 19, emails that are on Job ID 20, and databases that are showing on Job ID 21.

Example: Delete and restore a file with incremental backup

Let’s take a look at how a Restore of your website works if we delete a bunch of files, including CyberPanel.txt, from the file manager. We can restore them from the local incremental backup that we just created.

Navigate to the public_html folder in the File Manager of your website, select all the files, and delete them.Select all the files in Public_html folder and delete

All the files of your website are now deleted from the public_html folder in the file manager.All files deleted from Public_html folder in file manager

Navigate to Incremental Backup > Create/Restore backup, and select the website. The last backup that has been taken either manually or automatically per your settings is going to be aligned at the top. Click Restore and restore your site’s data as seen in the following screenshot:Example to restore your site's data in CyberPanel

Visit File Manager for your site, and you will see the restored files:

Site is restored through Incremental backup in CyberPanel

Similarly, you can visit the public_html folder to check your deleted files, including CyberPanel.txt, which is back again through a local incremental backup in CyberPanel.CyberPanel.txt is restored again in Public_html folder in CyberPanel

Example: Restore your WordPress site from the incremental backup

Let’s discuss the real example of taking an incremental backup of your WordPress site and how it works. First, you need to set up WordPress on your site in CyberPanel. Navigate to Websites > List Websites > Manage > Application Installer > WordPress + LSCache and install it with one click. You can get help from this article on how to set up a self-hosted WordPress site for free in less than 10 minutes, if necessary.

After the successful installation of WordPress, navigate to http://domain name/wp-login.php/ and provide your username and password to log into the main dashboard of your WordPress site.Main dashboard of WordPress site through CyberPanel

Now, we are going to apply the theme on our WordPress and take an incremental backup. Afterward, we are going to delete WordPress from CyberPanel and restore it to demonstrate the functionality of incremental backup. You will understand that if a hacker tries to make changes to your site, that an incremental backup is available to restore your site with one click. It gives a clear process to use the incremental backup as the most reliable backup system for your websites.

Navigate to Appearance > Themes from the main dashboard of your WordPress site, and apply any theme. Afterward, the site looks something like this:Applied theme to WordPress site

Take an incremental backup of the WordPress site in CyberPanel to save the changes to the theme. You can see in the following screenshot that the backup is stored:

Incremental backup of wordpress site in successfully created
Incremental backup of WordPress site successfully created.

Like in the previous example, go to your site’s File Manager and into the public_html folder that carries all of the files of your WordPress as seen in the following screenshot, and delete all of them:Delete all the files in the public_html folder of your WordPress site

All the files in the WordPress site’s public_html are deleted.Deleted all the files in the public_html folder of your WordPress siteRefresh the WordPress site, and it gives a 404 Error, as we have deleted all the files from the public_html folder.404 error occured due to deletion of all public_html files

Navigate to Incremental Backup in CyberPanel and restore Job ID 22, 23, 24 of your site’s data and databases in the same way as before. You can see in the following screenshot that shows the restoration:Restore data and databases of your wordpress site in incremental backup

Refresh the File Manager and visit the public_html folder of your WordPress site. All the files are stored again with one click.Successfully restored all the files of WordPress site in Public_html folder

Also, the WordPress site is live again after restoration from local incremental backups stored in CyberPanel:

WordPress site is Live again after restoraion from Incremental backup in CyberPanel
WordPress site is Live again after restoration from the incremental backup data from CyberPanel.


In this guide, we have successfully demonstrated the functionality and difference between conventional and incremental backup systems in CyberPanel. You must have learned the simple functionality of our backup system that is available to use with a few clicks. Most of the professionals in the world use CyberPanel to secure their websites with an incremental backup system that consumes less storage and bandwidth of your server. We have covered two examples that practically showed you the results by deleting all the files in the public_html folder in File Manager. Similarly, you can restore your site data, databases, and emails with one click from our latest feature of Incremental backup.

Moreover, you can easily install CyberPanel with one command with the help of a professional setup guide on the Cyberpanel website.

You already know, backups are very essential to small or large scale business growth and sustainability and this guide simplifies the process of creating local incremental backups in CyberPanel as against conventional backups.

With this guide, I’m convinced you should be able to create local incremental backups in cyberpanel without hassle to secure your WordPress and e-commerce store. If you have comments or additional tips, kindly share below.

Nvidia Killer to Be Launched in 2020


AMD’s most anticipated graphics card – Big Navi – touted as Nvidia Killer to be out in 2020.

In a YouTube Video by AMD titled The Bring Up, AMD’s chief executive – Lisa Su confirmed the high-end graphics will be available to consumers in 2020. Often referred to as the Nvidia Killer, the graphics card would take on premium graphics card range RTX cards.

With in-built hardware for ray tracing, this is the first GPU from AMD that features in-build hardware for ray tracing. The Big Navi is the introduction of a new age of GPUs.

Along with ray tracing, the hardware comes with other features such as better caches, variable-rate shading, advanced voltage regulation, mixed-precision compute improvement, and better and faster instructions per clock.Nvidia Killer to Be Launched in 2020

The graphics card is expected to match if not surpass Nvidia’s graphics cards in terms of sheer performance like the RTX 2080 and RTX 2080 Ti.

It is believed that the graphics card was thanks to a Linux driver update, which inspired three AMD Radeon RX 600 Series of Graphics Cards – Navi 21, Navi 22, and Navi 23.

Navi 23 is famed as the Nvidia Killer. As with most tech products, the hype never matches the development. Let’s see what the Nvidia Killer has in store for us.

This card from AMD is based around second-gen RDNA architecture with revitalized 7nm+ node and would present tough competition for GPU generations of Nvidia.

Race for the top spot

Over the past year, the Nvidia Killer has been subject to much speculations – one of them being the graphics card could be 30% faster than the Nvidia’s RTX 2080 Ti, but that is a big ‘could’ that would only be confirmed after we try the product for ourselves.

Regardless, the developers have to work fast if they don’t want the Navi 23 to be competing with other releases this year such as the RTX 3080 Ti, which is expected to be 50% faster than its predecessors.

Nvidia’s next-gen Ampere GPUs are also expected to be released sometime this year, so the charts are filled with some of the most interesting releases. As a graphics card and game lover, there is much to cheer about this year. The new graphics card could provide a new dimension and feel to GPU-intensive games such as Far Cry 5, The Witcher 3, and the expected Destiny 3.

Final Words

With the anticipation of the new release, we foresee the Navi 23 or Nvidia Killer to be competing with high-end graphics card ranges of Nvidia. But disregarding the potential of other releases in its comparison still looks farfetched. Although the Navi 10 has done well in the market with the implementation of the 7nm node, there is much to prove, to pose serious competition for NVIDIA’s architectural power efficiency.

Nevertheless, 2020 is going to be an important year for AMD as it brings some much-needed introduction in its GPU line of products.   

10 Ways to Bring Up Financially Self-Sufficient Kids – Infographic

Financial Intelligent Kids - How to raise financially intelligent kids
In raising financially intelligent kids, there are very important guidelines to follow, and this infographic explains how to instill financial intelligence mindset in your kids right from very young age.

Do you know how to make kids financially intelligent and strong? How do I raise a financially intelligent or self-sufficient kids?

Is it possible to raise a self-sufficient kid that knows everything that’s needed to be known about finance and life in general?

Do you want to raise kids that sponge off of their friends or you in their early twenties? Of course not. But that’s what will happen when they are unable to manage their monthly bills on time, have a poor credit score, unable to live within their means, and trapped in a career that they don’t love.

How can you make sure that doesn’t happen? Well, truth be told — you can’t. Ultimately, it’s their life decisions that determine their financial future.

Financial Intelligent Kids - How to raise financially intelligent kids

In raising financially intelligent kids, there are very important guidelines to follow, and this infographic explains how to instill financial intelligence and self-sufficiency mindset in your kids right from a very young age.That being said, there’s so much you can do on your end to try and put them on the right track. From guiding them to picking a career path they would love to charging “rent” and getting inventive with the allowance, there are actions you can take today to make sure you’re doing your part in raising them right.

Do you know how to make kids self-sufficient and financially strong? This infographic below titled “10 Steps to Make Your Kids Self-Sufficient and Financially Intelligent” shows easy to follow steps to raise financially independent kids.

Check out this neat infographic by Peachy which nicely outlines the ten actionable ways you can raise financially self-sufficient kids. If you find it useful, feel free to spread the word with your friends on social media. And if you have any tips for fellow rookie parents who may be in the same boat as you, don’t hesitate to drop a comment below in helping them raise financially sufficient kids who would end up financially independent of nobody.e

Here’s Exactly What You Should Do to Raise Financially Prudent Kids

Raising Financially Intelligent Kids Infographic by TechAtLast
Raising Financially Intelligent Kids Infographic | TechAtLast

How to Add Value to Your Business with Effective Video Testimonials

How to Add Value to Your Business With Video Testimonials - It is one most effective content marketing strategy out there
Customer testimonials are considered the most effective content marketing strategy in the digital marketing landscape. Video testimonials take the customer testimonials to the next level. It is considered the most effective online content marketing tool.

We are in an age where content is dominating the digital marketing world. You need to create content that lures the interest of your potential customers without being too contrived. Customer testimonials are considered the most effective content marketing strategy in the digital marketing landscape. It is no surprise that people expect evidence to believe that your product or brand is reliable. But just a text testimonial won’t work out. Video testimonials take the customer testimonials to the next level. It is considered the most effective online content marketing tool.

What is Video Marketing?

When a potential customer is doing research, they need to know why your product or brand is better than others in the market. Customer testimonials influence a buyer’s decision. Nothing sells your business as much as a viewer seeing a customer talk positively about your product or service. Thus, Video testimonial is the audiovisual presentation of real customer testimonials. Video testimonials are said to communicate your messages in an easy to understand and engaging way. With no doubt, videos also have the highest attention-grabbing power when compared to textual testimonials.

Why Does Your Business Need One?

In a recent study, it was proved that 8 out of 10 website visitors watch the video advertisement in full. It is also said that 78% of people watch online videos on a weekly basis. Digital marketing experts say that video testimonials are considered more personal and real resulting in creating huge confidence among the potential customer about your product or service. Moreover, video testimonials enhance the authenticity of your brand. Video testimonials help in establishing social proof which in turn increases your conversion rate. Let’s have a look at the reasons why you should use video testimonials and how it can add value to your business.

1. Build Credibility

An important benefit of using video testimonials for your business is that it is great at building credibility. When a potential customer hears positive feedback from their peers and sees a happy face of your existing customer, it increases the trust they have on your brand. This also makes your business look more transparent as you are showcasing a real person and not just a written testimonial.

2. Humanize Your Business

One of the biggest problems faced by online customers is that they feel a lack of human-to-human connection. Unlike an in-store shopping experience where they indulge in personal interaction with the salesperson, the customers just see the pictures of the product online which makes them lose trust. This is where a video testimonial comes to the rescue. Video testimonial creates a face for your business and gives your business a human factor. This helps potential customers achieve something closer to an in-store experience. Showing your potential customers the video of their peers who have benefitted from your product or service gives them reassurance.

3. Creates An Emotional Connection

Emotion plays an important role in a buyer’s decision-making process. Reading a testimonial can convey a message, but nothing beats video when it comes to kindling emotions. A textual testimonial is unemotional and it takes a lot of time to read and understand it. Video testimonials, on the other hand, reach the hearts and minds of the viewers right away. The facial expressions and the changes in tone helps create an emotional connection with the viewers. This helps in luring the customers, get them more engaged, and convince them to purchase your product or service.

4. Increases Exposure

Video testimonials are great at enhancing your online web presence which is the most important factor for driving leads to your business. When compared to textual testimonials, videos are more attraction-grabbing, interesting, and unique. Video testimonials are also easy to share. If you post your videos on YouTube, it can appear in Google searches and increase exposure to your business. So, if you want your content to gain more social attention, a video testimonial is the best option to go with.

5. Longevity

Video testimonials remain on the web for many years. It doesn’t matter whether your subject matter changes or not, your video remains live for as long as the internet continues to exist. This alone is enough reason you must put much thoughts into producing top-notch and over the roof kind of experience for the viewers. Keep reading to learn more on how to add value to your brand by producing video testimonials that lasts a lifetime.

Tips for Creating Better Video Testimonials

How to Add Value to Your Business With Video Testimonials
Customer testimonials are considered the most effective content marketing strategy in the digital marketing landscape. Video testimonials take the customer testimonials to the next level. It is considered the most effective online content marketing tool.

If you want your video testimonial to work the right way, but wondering where to start with, do not fret. We’ve listed some of the best tips and practices to create a perfect video testimonial.

1. Contact the Real, Right Customer

If you want your video testimonial to be more realistic, you need to make real people share their real feedback. You should also be very cautious in choosing the right customer for your video testimonial.

2. Keep It Brief

Ensure that your video is short and sweet, preferably under 3 minutes. This can increase the viewers’ focus and get the point across successfully. There’s nothing more to say in a sales video except you are running a tutorial series. Brush your words and make them as short as possible to discharge the valid points.

3. Forget About the Script

If the customers’ responses are scripted your video will lose the authentic feel which in turn will cost you your customers. Your viewers are humans; get this straight. You have got to tame down the acting and deliver emotional and thought-provoking message that inspires the audience to act.

4. Narrate A Story

If you present your video testimonial in the form of a story, it makes it more interesting and engaging. Tell captivating stories that touch the soul – play yourself into the audience’s fantasy.

5. Choose a Good Background

The final tip is to choose a good background and lighting for your video. If your video is of poor quality, your credibility will suffer. Invest good amount of money into making your sales testimonials video. You might have to sponsor the testifiers’ trip to the preferred location for the filming. Make the experience worthwhile to get the perfect output.

To Sum Up

There’s no better way than a video testimonial to build a connection with your potential customers and drive leads to your business –  no wonder it has been proven to be one of the most effective content marketing strategy out there with good records. It takes a lot of time and effort to create a great video testimonial. But once created it serves as one of the most valuable pieces of online content marketing tool for your business.

Blockchain In Mobile Application Market Infographic

The application of blockchain technology to mobile application markets
The application of blockchain technology to mobile application markets.

Blockchain technology has gained immense popularity among multinational companies and several small scale industries. This technology extended its reach at a rapid phase and popular firms claimed this as the most valued technologies of this century

There are several reasons for Blockchain’s unstoppable growth in tech space, it offers unimaginable speed and impenetrable security features. These features made mobile developers to welcome this technology into developing mobile applications. 

Using blockchain technology to develop mobile applications is a considerable and profitable idea, because we have to change ourselves according to the technology. Everyone in mobile application market are pretty sure about the idea of entwining these two will produce profitable results. 

What is blockchain?

The application of blockchain technology to mobile application markets
The application of blockchain technology to mobile application markets.

Blockchain technology is an open distributed ledger and it is decentralized in nature. This technology simplifies the process of transacting digital currencies like Bitcoin, Litecoin, Ethereum, etc.

And it also allows to display digital data openly, but this data cannot be copied or duplicated. This guarantees the protection of the data and build trust and transparency.

Blockchain has expanded its reach to various industries, like healthcare, banking, finance, insurance, and real estate. Generally, this creative technology has a major role to play in conducting transaction in a safe and secure manner, which is an important attribute for an industry to develop.

Now, blockchain technology has the capability to influence the advancement process of the mobile app industry. 

This technology is implied into mobile apps to speed up the electronic transaction process and it also ensures the safety of users information.

This is also foreseen as a technology which has the capability to serve as the best alternative for Apple’s App Store and Google’s Play Store as a main choice for downloading, purchasing, and searching.

The main reason behind Blockchain’s huge success and popularity is its stability in processing every cryptocurrency. Experts now considering into this technology as a database that helps in developing every single mobile app development process.

This decentralized technology has the ability to track down transactions easily of people or industries who transfer currency to their stakeholders or other individuals. 

Undoubtedly it will increase transparency and also improves the app security procedure, and it also flushes down fraudulent transactions.

Applications Of Blockchain Technology In Various Industries

Blockchain technology has several uses and it has the potential to work for many other sectors like Healthcare, Government, Travel and Hospitality, Financial Services, Retail and CPG. 

Financial Services: we all know that Blockchain technology has primarily developed to serve in financial services sector, but this technology has several other uses and it can be used and executed in several innovative ways.

Blockchain technology simplifies and manages the complete procedure that deals with asset organizing and conducting transactions by offering an automated trade lifecycle which enables all the users to gain access to the accurate same data about a payment.

Healthcare: Blockchain has a very crucial part to play in the healthcare sector and this is done by increasing the privacy (personal and financial), security and interoperability of healthcare information.

It has the potential to deal with various interoperability obstacles in the sector and guarantees secure transfer of healthcare data between several institutions and people involved in the process.

It eliminates the interference of a third-party or middlemen and also cuts off the overhead costs. With Blockchains, healthcare records can be safely secured in allocated data bases by encrypting it and executing digital signatures to guarantee privacy and genuineness.

Government: Blockchain technology keeps the potential to revamp Government’s operations and services. It can be a major part in enhancing the data transactional hurdles in the Government sector.

CPG and Retail: There is a great opportunity for Blockchain technology to be applied in the retail sector.

This includes everything from assuring the originality of high value goods, averting, fraudulent transactions, finding stolen items, allowing virtual warranties, controlling loyalty points and organizing supply chain operations.

Travel and Hospitality: The implementation of Blockchain can totally change the travel and hospitality sector.

It can be used in payments, storing key documents like passports and other ID cards, reservations and handling travel insurance, loyalty and rewards.

Key Challenges of using Blockchain Technology

The lack of recognition and knowledge of the Blockchain motive and the way it functions are the key hurdles to be cleared. People should be educated by giving them an idea about usage of Blockchain in industries apart from financial services sector. 

The obstacles or hurdles related with present legacy resource in organizations and lack of detailed technical knowledge are the main challenges to the adoption of Blockchain in the mainstream.

Owning Blockchain also need a cultural transformation from the regular ways of doing things, as it requires a major shift by decentralizing the complete procedure. 

Following the existing rules and making sure the necessary data privacy and security for the shared data bases also put on to the important roadblocks in adopting Blockchain.

How blockchain will revamp mobile application market?

According to statistics the mobile app economy is almost unstoppable, particularly when it’s supposed to become valued at about $6.3 trillion by the year 2021, and with the increase in usage of mobile apps for each and every need millions of more apps will be developed in the future.

With the implementation of blockchain in mobile applications, following advantages can be achieved:

  • Solves in app purchase issues.
  • Enhances advertising model.
  • Makes app transactions transparent.
  • Improves reward programs.

Blockchain in mobile application market - sage of blockchain in mobile application market
A team at ACmarket has developed an infographic to give a detailed description and explain the “advantages of blockchain in mobile application market.” The infograph explains some of the uses of blockchain technologies in mobile application market. You’ve got to read it to gain some new insights.

Crypto Taxation Laws – A Look At Cryptocurrency Taxes In Asian Markets

Crypto Taxation & Cryptocurrency Tax Laws - How Enforcement of Capital Gains Laws in Asia Will Impact The Industry Positively
Cryptocurrency is here to stay, so we hear on CryptoTwitter everyday. But there are some fundamental situations that needs to take place for this speculated 'store of value' to really have its foot to stand on, and that is, government's ability to enforce taxation on businesses and individuals making gains with this currency. So, either we like it or not, crypto taxation needs to be enforced for government to really entertain any form of adoption. Asian countries dominates the cryptocurrency spaces but the governments are finding it a bit hard to really tax crypto transactions. Let's find out more.

The long-standing arguments on whether to, or not to, enforce a crypto taxation laws or capital gains tax on cryptocurrency trading and transactions is glaringly coming to an end. It is believed that in order to legalize cryptocurrency as a legal tender, there’d be need for documented cryptocurrency taxation by the government.

Asia is a major player in the world of cryptocurrencies. China is responsible for more than half the world’s BTC mining hash. Moreover, Japan’s government has made Bitcoin a legal currency in the country. South Korea is also home to two of each five Ethereum exchanges and has the most dynamic crypto markets.

Despite all that, Asian countries are lagging behind in terms of regulation and taxation. While some investors see that as a good thing as they get to keep all their earnings, having no clear tax provisions is ultimately detrimental to the economy, and will likely incentivize governments to ban crypto activities, hurting the industry, and potentially crypto investments, in the long run.

This article gives an overview on current crypto taxation laws in Asian countries. 

How Enforcement of Crypto Taxation Laws in Asia Will Impact The Industry Positively

Crypto Taxation & Cryptocurrency Tax Laws - How Enforcement of Capital Gains Laws in Asia Will Impact The Industry Positively
Cryptocurrency is here to stay, so we hear on CryptoTwitter everyday. But there are some fundamental situations that needs to take place for this speculated ‘store of value’ to really have its foot to stand on, and that is, government’s ability to enforce taxation on businesses and individuals making gains with this currency. So, either we like it or not, crypto taxation needs to be enforced for government to really entertain any form of adoption. Asian countries dominates the cryptocurrency spaces but the governments are finding it a bit hard to really tax crypto transactions. Let’s find out more.


China has a rather negative stance on cryptocurrencies. They have banned ICOs since 2017 and have cracked down on crypto trading activities in 2018.

With that being said, their central bank has recently announced that it has been working on its own state-backed digital currency that could potentially rival Bitcoin and bring crypto adoption to the masses.

Crypto income does not likely fall strictly under any income category, other than “incidental income,” according to Chinese laws. However, as of now, they have not given any clear regulations on the taxation of cryptocurrencies. 

Most cryptocurrency holders in China are likely not inclined to declare their gains on tax returns since crypto trading is viewed as an illegal activity in the country


Japanese traders have made considerable gains in their crypto activities. But according to tax authorities, a lot of these traders are not declaring their income.

This is largely due to Japan’s extremely high tax rate on cryptocurrencies, a whopping 50 percent, and in some cases, more. Around 50 traders and 30 firms in Japan had not declared their crypto earnings totaling over 10 billion yen ($92.3 million).

Japan categorizes cryptocurrency gains under “miscellaneous income”, which can be taxed up to 55 percent, which is a far cry from taxes imposed on earnings from stocks, at 20 percent.

The Tokyo Regional Taxation Bureau required crypto exchanges to give out their users’ transaction data in 2018, in order to compile a list of accounts that made tremendous earnings.

Japanese tax authorities are very clear about their intentions to pursue tax evaders who hide large incomes, charging them with criminal offenses and penalties. This is not unlike their counterparts in the US who have also been actively pursuing cryptocurrency taxes and tax avoiders.


Singapore is one of the very few crypto tax havens of the world. Individual investors and businesses who hold cryptocurrencies are not taxed as the country itself does not collect capital gains tax.

On top of that, their government’s tax agency is proposing to remove goods and services tax (GST) from cryptocurrency transactions that function as a medium of exchange.

This draft will hopefully pass into legislation, which is scheduled for January 2020. 

The Ministry of Finance has strict guidelines on what they consider as “digital payment tokens”. Particularly, it should be fungible, and not pegged to any conventional currency like the dollar. 

This means that non-fungible-tokens like Cryptokitties and stablecoins like Tether do not qualify.

Hong Kong

In Hong Kong, income generated from capital assets is tax free, including crypto gains. This is another tax haven for crypto hodlers!

With that being said, if you are professional crypto trader, you are required to pay taxes

As opposed to a hobbyist trader, a professional trader likely:

-lives off their trading profits

-spends a huge amount of time trading

-rents an office or hires staff

-day-trades or holds assets for very short periods of time


Blockchain development in the Philippines is booming, especially in the northern part of the country. Although the government has not drafted any rules on crypto taxation, this does not mean traders are exempted from tax.

The National Internal Revenue Code (NIRC) states that any income generated in the Philippines, is taxable in general. Individuals or corporations may be taxed depending on the type of crypto transaction they obtain earnings on.

This includes income from trading, hodling, mining, buying/selling goods with crypto, etc.

If your particular coin is categorized as a property, you are required to pay capital gains tax. If it is considered as a stock, you will likely incur a fixed percentage tax.

South Korea

South Korea currently does not have any existing regulatory statute that specifically regulates cryptocurrencies. However, the Ministry of Strategy and Finance expressed their plans to tax cryptocurrencies and initial coin offerings.


As of today, the majority of Asian countries are still examining crypto technology and drafting their regulatory outlines. Better crypto tax regulations should come in the next few months or a year from now. Now, we can settle the argument on crypto taxation laws enforcement. It is very certain that it is just a matter of time for this event to unfold, collecting capital gains tax is just a time bomb waiting to explode in the cryptocurrency space, or else, the government will place outright ban on these commodities.

Excess Screen Time: 4 Dangers of Excess Screen-time for Children

Dangers of Excess screen time for children

Today’s young generation has grown up in an already technology-saturated world. Children will never know a world without smartphones, tablets or the Internet since these devices are now an integral part of our daily life. 

While technology can be fantastic for kids to aid them in their play and growth, it does mean parents today have to set and maintain boundaries and find out how to limit screen time for children. Excessive screen time can have negative effects on children, particularly on their brain development and their physical health

The following outlines the dangers of excessive screen use in kids, and ways you can help minimize these risks.

4 Dangers Excess Screen Time Pose for Children and Younger Ones

Dangers of Excess screen time for children

Let’s find out dangers excess scree-time pose for our younger ones and how to curb them to derive the best of each child. Here are the four dangers to watch out for.

1. Obesity

Too much time engaging in sedentary activity by watching TV or playing gaming consoles can put children more at risk of weight gain. Childhood obesity is a major health risk, as it increases the risk of developing health issues like high blood pressure, breathing problems, type 2 diabetes and psychological problems like anxiety and depression. 

Research has shown that children who spend a lot of time in front of screens are more likely to be overweight than those who don’t. In order to prevent children from becoming obese, parents should limit screen time to less than 2 hours per day. Instead of sitting around the television after school, encourage the kids to go for a run and play in the park or throw a ball in the backyard! 

Encouraging physical activity is especially important when only 1 in 3 children are physically active every day. Limiting screen time will help to instill in your children healthier habits and set a good example for them to follow.

Obesity in children caused by excess screen time
Obesity is a very deadly disease that could claim anyone’s life, and it starts from younger age. Obesity in children are mostly caused by excess screen time, and this could be averted by reducing the number of time children spent blinking at their devices.

2. Sleep difficulties

Many of us like to wind down in front of the TV in the evening, but this extra screen time before bed can backfire. The light emitted by screens such as TV screens, iPad screens or portable gaming devices interferes with our children’s sleep cycles. The sleep experts at BedroomCritic warn that not getting enough sleep or adequate sleep can lead to children developing insomnia, fatigue and irritability during the day, lack of concentration and premature waking.  

Many children are not getting the sleep they need, especially when they are spending time before bed on their screens. Young children should be getting between 11 and 12 hours of sleep a night, yet many are going to bed too late to enjoy a full night’s rest. Parents should establish an appropriate bedtime, and set a rule whereby there’s no screen time allowed at least an hour before bedtime. Instead of having the TV on in the evening, switch it off and have the kids play a board game or challenge them to a puzzle!

Sleeplessness in children could be as a result of lack of enough sleep
Sleeplessness in children could be as a result of engaging the brain too much in front of smart devices. Many children are not getting enough sleep their body and soul need to function properly.

3. Learning and brain development issues

Children who spend too much time looking at screens tend to be more prone to behavioural and academic problems. Two or more hours of screen time a day can lead to greater developmental difficulties, including issues with memory, attention and language skills. Research has found that more screen time is linked to poorer progress in areas such as communication, problem-solving and social interactions among young children. 

While a child is glued to a screen, they are missing out on opportunities for development in the areas of walking, talking, learning and interacting with others. They are adopting bad habits when it comes to lack of concentration and being too engrossed in a game to acknowledge others. Some children may become too dependent on electronic games that they lack to cope with everyday stressors in a healthy way. 

Parents can intervene by providing an activity that is developmentally appropriate. Ask them to help with the cooking or pull out the paint sets and have the kids engage in activities that will help boost their developmental growth while providing the same entertainment they’d get from an electronic game or TV. If your kids do sit down to their screens, you can also provide them with kids’ educational games so they can continue learning while having fun.

Learning and brain development issues
Excessive gaming and other time-consuming activities like social media could affect children’s brain development as a result of over-reliance on them.

4. Exposure to violence

There has been a lot of debate on whether violent video games or exposure to violent TV shows/movies impact children. While a child’s exposure to violent games or shows doesn’t necessarily mean they too will become violent, it has been shown that constant exposure to this type of genre can desensitize children to seeing aggressive behaviour in the long run, decreasing their ability to feel empathy. 

Violent video game exposure can increase aggressive thoughts, behaviours and feelings in children and can also lead to a mental health condition known as “gaming disorder”. It’s important to know that while playing violent games or watching violent shows doesn’t mean your child will develop antisocial behaviours, parents should restrict these games & shows and ensure they’re age-appropriate. 

Rather than condemning video games, parents should encourage their use in moderation as they can have positive effects and also be a good stress reducer – especially good in school-aged or teenage children.

stop the violence by decreasing excess screen time
Children could easily develop antisocial behaviors, lack empathy, and become more violent as a result of unguarded smart device usage. It could as well leads to cyber bullying and all sort of violence. You can simply put a STOP to violence by decreasing screen time of your children.

How to moderate your child’s screen time

Children are still developing, and excess screen time can have a negative impact on their developmental growth. Being sedentary, spending too much time in ‘computer world’ rather than the real world and not engaging in real-life activities can lead to numerous health issues in children. 

As a parent, it’s important to encourage the use of screens only in moderation. Limiting screen time to 2 hours a day will have a positive impact on your child’s health and wellbeing and will encourage them to develop healthy habits that will benefit them in later life.

Photo by: Unsplash, Pixabay

Moving Home? Here Are 4 Steps For Setting Up a Fast Internet Network

Moving home?

We’re so connected to the Internet in our daily lives that, for many of us, the first thing we do when we move into a new home is set up the Internet connection. Sure, there are boxes to unpack and furniture to assemble, but what we really want to do is jump online so we can put Netflix on in the background as we get on with the hard work.

Every home is different, so factors like where the connection point is for the NBN and the position of the walls and doors around the house can affect the quality of the Internet signal. If you’re like most people and would like a strong signal and fast Internet speed across your house, a bit of planning in how you structure your home Internet network will go a long way.

This is how to structure your home for fast speed internet connection

How To Setup A Fast Internet Network in Your New HomeMoving home?


Choose the best network provider

This almost goes without saying, but a good network provider is essential for delivering a good Internet speed. Australia has a national broadband network (the NBN) that all Internet service providers (ISPs) can use, so chances are that wherever you’re moving will be connected to the NBN.

However, not all ISPs have their own dedicated node infrastructure throughout Australia; many will piggyback off the technology of other providers, which can result in slower Internet speeds, particularly during peak periods. Because of this, when you move you may find you’re better off switching to an ISP that has its own infrastructure to ensure fast Internet speeds. Be sure to talk to your new neighbors about which ISP they’re with and what their Internet speeds are like with that ISP.

Be smart about the placement of your modem and router

Once you’ve chosen an ISP, the next step is to make sure you’ve got your modem (the device that connects to the Internet) and router (the device that connects your devices to the Wi-Fi) in the right place.

Most people would rather tuck their electronic devices out of sight and mind, but routers have a limited distance across which they can broadcast an Internet signal, and that distance can be further reduced by objects such as walls getting in the way. Additionally, signals can be interrupted by appliances such as microwaves or cordless phones – anything that creates waves of its own. All of these issues can cause the Internet to function more slowly than expected.

The best idea is to place your modem and router in a central location to the home and make sure there’s as little clutter and appliances around it as possible.

Refresh your security

Many people forget about security, especially on devices such as their routers. So, given you’re setting it up again, why not take the opportunity to ensure the security is as robust as you can manage?

Set up your Internet to use the WPA2-AES security standard, which stands for Wi-Fi Protected Access 2 – Advanced Encryption Standard. This is the most powerful security option available for your Internet connection, so some ISPs might not offer it.

Security is important because if someone gets access to your home network, not only can they potentially get access to the information you don’t want them to, but they might start to use your Internet for themselves, slowing down the speeds you can get in the home.

Use the Ethernet

While the modern household is very mobile and wireless Internet is often the way to go, don’t forget that if you need extra speed (to a work computer, perhaps, or the box under your TV that plays Netflix), you might want to consider using a wired connection.

The Ethernet is a wired connection used in local area networks (LANs) instead of Wi-Fi. Connecting an Ethernet cable to your device to access the Internet will ensure it gets the maximum speed as it eliminates the loss of speed that occurs with wireless Internet. However, keep in mind there are different Ethernet speeds you can choose from.

The right network for your new home

Whether you live in a cheap city like Columbus or in an expensive home in the suburbs, getting your home Internet network right can make your new home more comfortable and more efficient, just be sure to invest in the right technology and have the right ISP providing your Internet service. If you’re moving home, you should also consider how to minimize the disruption to your Internet throughout your home, and using the Ethernet if you need it.

Image Credit: Unsplash

How Direct Mail Pumps Digital Marketing Campaigns?

How Direct Mail Pumps Digital Marketing Campaigns
Doubting the impact of direct mail over other forms of advertising in influencing digital marketing campaigns?

Direct mail marketing has been in existence for decades despite the leaps made in the digital marketing world with mobile ad expenses predicted to touch $247 billion by 2020.

Direct mails sound old-fashioned but a Gallup survey confirms a whopping 95% of people love getting those letters over mobile texts or emails. They are easy to read and respond to, unlike the countless emails stuffed in your inbox.

As per the DMA Response Rate Report 2018, the household list response rate was 9% in 2018 – a notable spike from 5.1% in the previous year. This evidently proves that marketers are churning out useful data to influence user behavior.

It, nowhere, means the end of the road for digital marketers. In fact, if used with tact, direct mail marketing can help digital marketers to convert their offline customers into the online market.

Without much ado, let’s find out how direct mail pumps digital marketing?

How Direct Mail Pumps Digital Marketing Campaigns
Doubting the impact of direct mail over other forms of advertising in influencing digital marketing campaigns?

1. Display Ads

Out of sight is out of mind. This stands true in the world of digital marketing as well where the attention span of an average user does not last more than eight seconds. Identify the direct mailing list data with the available IP addresses to display targeted ads while users are browsing on preferred websites.

This helps to persuade them to shop for your product or service, possibly in a lesser time than previously thought of.

Regardless of the stage of the sale funnel – top, middle or bottom – display ads can influence the decision of your prospective customers in your favor. Your Display Ads here flat illustration

2. Facebook Ads

Facebook is unarguably the largest social media networking site with 2.32 billion active users. In 2019, Mark Zuckerberg shared that an average person spends 20 minutes each day using Facebook, Facebook Messenger, and Instagram (also owned by Facebook) per visit.

What does that mean for marketers? You have those 20 minutes to personalize your ads according to the user preferences. Use the direct mailing list data to send targeted ads on their news feed to stay fresh in their minds, and keep your products or services in active consideration.

That means that if you want to be where your customers are, you’ll need to consider advertising on this powerful social media platform.Facebook Ads

3. Email Marketing

Email marketing continues to be a constant factor for most digital marketing campaigns.

As per the Date & Marketing Association, up to 90% of direct mail gets opened, compared to only 20-30% of emails. However, instead of giving up on your current strategies, integrate your efforts with direct mail marketing strategies.

Add your email id to the direct mails (letters, flyers, postcards, etc.) to stay fresh in the memory of the customers. This helps them recognize your direct mail offer and read through the email to learn more about your offerings.

Schedule a series of emails to build the anticipation and forge a strong bond with your prospective customers.

The Bottom Line

Whether to integrate or not is your choice. The fact of the matter is to use the available user data in more than one way.

The most fascinating part of digital marketing is comparatively low investment, and if you could collaborate with the latest Programmable Direct Tools, you can make a notable change in the return on investment.

How? The advanced algorithm of this tool helps to determine the user intent to design and send relevant direct mails that gives rise to highly effective purchasing decisions and drives conversions for your business. However, make sure you have experienced website developers by your side to create a spectacular digital presence to support direct mail campaigns.