Blogging is all the rage. It’s so popular that every business knows they should be blogging. It’s a great way to connect with your customers on a personal level, it helps communicate your expertise, and it’s a great way to attract new customers to your website. But, are you doing it right?
There’s a lot of information out there about how to write the perfect blog, but a blog is much more than the words on the virtual page.
Here are a few other things that go into a high-quality blog that you likely aren’t doing, but they can have a huge impact on the overall success of your online presence.
Blogging and Your Business – Building a sustainable brands with blogging
When you think of a blog, words, sentences, and punctuation come to mind. There’s no doubt that what you’re writing is extremely important, but the visuals on your blog are important too.
Before you start to feel overwhelmed, there are a lot of great online resources that can help. Custom design templates can make it easy for you to create title images in just a matter of seconds, while stock photos are a great way to add visual appeal to your blog.
Other visual elements to consider include:
- Readability of the font
- Font and background color
- Bulleted lists and short paragraphs
- Images and embedded videos
Choosing the Right Hyperlinks
A blog is about more than just having someone read your content. You want search engines to read and like your content too. That means integrating SEO techniques, like hyperlinking.
Start by linking to previous blog articles. Linking to other articles early in the article you’re currently writing is the best way to get noticed and ranked higher by Google. Then, make sure you’re linking to many different articles. Don’t link back to the same two articles all the time.
It can be very helpful to link to outside resources too, but be careful. Linking to reputable sites looks better in Google’s eyes than linking to low-ranking sites that haven’t been updated in ages.
Share and Promote
If you build it, they will come. That may be true in the movies, but it isn’t true for your blog. Just because you post something on the internet doesn’t mean people are going to read it.
Instead, you have to put in the extra time and effort to promote your content so people know it exists. A few ways to promote your content include:
- Linking your article to social media accounts
- Including a link in your email campaign
- Creating a pin for your article on Pinterest
- Partnering with others in your industry and offer to share each other’s content
Most of all, keep track of each article’s stats to see how it is performing. Strive to recreate the kind of content that’s getting a lot of attention, and consider going back in and altering blog articles that aren’t performing well. By paying attention to these details, you can get the most out of your blog.