9.3 C
Alba Iulia
Sunday, November 10, 2019

Making Multi-Location Brands Local Marketing Champions: The Templates

Must Read

Free Television Still Dominant Force Across Africa

Broadcasters to Take Centre Stage at DISCOP JOBURG. Over...

What Will be the Role of Social Media in 2020?

What role does social media play in your life? Wait, let me rephrase my question. How important are Snapchat and Instagram...

How Gojek is 10 years ahead of the world by solving 3 problems uniquely? 

How Gojek is running 10 years ahead of the world? It is simply by solving these 3 major world...
Kevin Groome
Kevin Groome
Kevin Groome is the founder of Pica9, and an award-winning creative director and enterprise software architect. You can follow him on LinkedIn or on Medium. CampaignDrive by Pica9 is a provider of web-based marketing solutions. Pica9, Inc is a leading provider of web-based brand logistics software solutions, with an active user community that spans more than 50 globally recognized brands, such as Marriott, Liberty Mutual, and more than 100,000 local businesses. The company’s customers represent a portfolio of some of the most valuable brands around the globe today. Every day Pica9 helps its clients protect, leverage and activate more than $50 billion in brand-driven market value.

Now that you’ve set up your local marketers with a game plan via campaign ideas, provide them with the assets they need to execute properly and get in the game. Providing locals with access to marketing templates allows brand management teams to balance customization with compliance. By using your design layouts to create local marketing templates and offering guidance on what aspects your locals can customize, local outlets can have ready-to-rock marketing materials in no time. Templates are made up of both assets and content. To create a useful template, you have to look at what the offer is, what the headline says and what design assets you need to make it a great marketing piece. Local marketers need local marketing templates to bring these component pieces together in an accessible format where they can add their own personal touch and keep moving.

The Top 5 Local Marketing Templates for Any Industry

Tips for Local Marketers - The Top 5 Local Marketing Templates for Any Industry
For an effective marketing campaign, local marketers need local marketing templates that would convey your brand message to the audience.

While there are plenty of local marketing templates you can use to enable your local marketers to execute great marketing, some of the most commonly requested templates are:

  1. Business Cards
  2. Print Window Signage
  3. Out-of-Home (Outdoor) Print Templates
  4. Direct Mail
  5. “Win Back” Email Campaigns to Existing Customers

Top Local Marketing Templates by Industry

Here are some examples of local marketing templates that work well in a variety of distributed verticals. Pass them to your local marketers and give them what they need to score a touchdown.

Restaurant Franchises

Local marketing templates creation for restaurant business - You can set up a local marketing template for your restaurant franchise.

Menus: Despite the growth of digital signage, the paper menu isn’t going anywhere. Marking templates allow your locals to enhance their menus with regional offerings.

Table Toppers: Keep your diners engaged with table toppers that can be used to promote beverages, desserts, your loyalty program, or other localized concepts.

Rewards Cards and Check Presenters: With an LMA tool that integrates directly with print vendors, who can create professionally printed items like gift cards, your local marketers can promote their membership programs in style.

Loyalty Emails: This enables local outlets to easily engage loyal customers on upcoming deals or new menu items. Guaranteed to drive repeat business and build lifelong fans.

Event Flyers: These direct mail or in-store flyers can advertise an upcoming Mother’s Day brunch buffet, limited-time student discounts, or special local events.

Fashion RetailersFashion Retailers Local Marketing Templates

Sale Cards: This feature enables local marketers to mark clearance racks or promote seasonal discounts with highly visible, store-branded cards that announce discounts.

Window Displays: Signage in your windows allows your local fashion retailers to promote seasonal campaigns or gorgeous imagery from a national look book. We have covered before an article on free digital signage softwares you can use for your next creation.

Direct mail pieces that include personalized offer codes: Offer time-sensitive discounts to target local customers and drive repeat business.

Email: Localize your email campaigns to encourage local participation for in-store events.

Hospitality FranchisesHospitality Franchises

Local Area Maps: Gives local franchisees the ability to provide guests with local area maps directing them to recommended dining and amenities and enhances the local experience.

Rack Cards: Rack cards, in-room or in-lobby, displays can present a range of local entertainment and sightseeing options.

Keycard Holders: Some hotel and hospitality groups update keycard holders seasonally to promote campaigns or provide important information to guests.

Print Ads: Using print advertising in the lobby and elevators can support visual consistency in guest experiences, and update guests with any special events/promotions happening at the hotel.

Digital Banner Ads: For both on-site and paid advertising, digital banner ads can promote your hotel’s specials or upcoming regional events.

Landing Pages: Local marketers need to quickly create landing pages to reflect special deals or hotel availability for events or other campaigns.

OOH: Out-of-home advertising can be used throughout your local marketer’s region, on billboards, and in the airport.

Dealerships

New Model Year Launch Ads: It is doable by providing templates and photography to dealerships, you can support professional, brand-compliant advertising of new models via digital, print, and email marketing.

Dealership Signage: Templates can be used to support window signage, tabletop signs, or signs for promoting vehicles.

Radio Spots and TV Spots: Providing scripts, audio, or video to local dealerships can enhance their ability to perform professional, multimedia advertising.

Direct mailers for Special Rebate Offers: Direct mailers advertising your national brand rebates may need room for modification by local dealers to reflect their own pricing or other dealership specials.

Insurance Branches

Insurance Agents in San Diego
Insurance service providers can leverage the insurance marketing template to provide enhanced service to users.

Fact Sheets and Actuarial Descriptions: Not only can fact sheets provide convenient access to accurate information for your local franchisees, using templates with content controls stops local marketers from modifying the required disclosures.

Flyers and Collateral: For B2B insurance groups, flyers and a broad mix of collateral may be used to promote the business at trade shows, chamber of commerce events, or other in-person events.

Banner Ads: For local insurance agents who choose to do paid online advertising, banner ad templates make it much easier to promote their local presence.

Spa Franchises

Spa Franchises

Rate Cards: By providing local franchisees with the ability to edit services offered and rates, you provide flexibility to reflect their staffing and local pricing.

Facebook Ads: Graphics and advertising for Facebook and other social media support both paid and organic local social media promotion.

In-Store Posters: Providing nationally branded templates enables your local franchisees to display campaign concepts, promote national specials, and easily cross-sell services to customers.

If you want to learn more about local marketing templates creation for multi-location brands check out CampaignDrive by Pica9’s marketing playbook here.

- Advertisement -

LEAVE A REPLY

Please enter your comment!
Please enter your name here

This site uses Akismet to reduce spam. Learn how your comment data is processed.

- Advertisement -

Latest News

Free Television Still Dominant Force Across Africa

Broadcasters to Take Centre Stage at DISCOP JOBURG. Over...

What Will be the Role of Social Media in 2020?

What role does social media play in your life? Wait, let me rephrase my question. How important are Snapchat and Instagram in your daily routine? Most of...

How Gojek is 10 years ahead of the world by solving 3 problems uniquely? 

How Gojek is running 10 years ahead of the world? It is simply by solving these 3 major world problems in a unique way!...

The Domain Name and Its Effect on Your Business

The domain name you choose for your company represents one of the most important factors for growing your business. It helps your business website...

Security Cameras – 7 Of the Best Security Cameras in 2019

With the rising concern for security all over the world, people are now more prepared to invest in security measures on an individual level....
- Advertisement -

More Articles Like This

- Advertisement -