Making Multi-Location Brands Local Marketing Champions: The Templates

Now that you’ve set up your local marketers with a game plan via campaign ideas, provide them with the assets they need to execute properly and get in the game. Providing locals with access to marketing templates allows brand management teams to balance customization with compliance. By using your design layouts to create local marketing templates and offering guidance on what aspects your locals can customize, local outlets can have ready-to-rock marketing materials in no time. Templates are made up of both assets and content. To create a useful template, you have to look at what the offer is, what the headline says and what design assets you need to make it a great marketing piece. Local marketers need local marketing templates to bring these component pieces together in an accessible format where they can add their own personal touch and keep moving.

The Top 5 Local Marketing Templates for Any Industry

While there are plenty of local marketing templates you can use to enable your local marketers to execute great marketing, some of the most commonly requested templates are:

1. Business Cards
2. Print Window Signage
3. Out-of-Home (Outdoor) Print Templates
4. Direct Mail
5. “Win Back” Email Campaigns to Existing Customers

Top Local Marketing Templates by Industry

Here are some examples of local marketing templates that work well in a variety of distributed verticals. Pass them to your local marketers and give them what they need to score a touchdown.

Restaurant Franchises

Menus: Despite the growth of digital signage, the paper menu isn’t going anywhere. Marking templates allow your locals to enhance their menus with regional offerings.

Table Toppers: Keep your diners engaged with table toppers that can be used to promote beverages, desserts, your loyalty program, or other localized concepts.

Rewards Cards and Check Presenters: With an LMA tool that integrates directly with print vendors, who can create professionally printed items like gift cards, your local marketers can promote their membership programs in style.

Loyalty Emails: This enables local outlets to easily engage loyal customers on upcoming deals or new menu items. Guaranteed to drive repeat business and build lifelong fans.

Event Flyers: These direct mail or in-store flyers can advertise an upcoming Mother’s Day brunch buffet, limited-time student discounts, or special local events. Learn how to design a flyer from experts.

Fashion Retailers

Sale Cards: This feature enables local marketers to mark clearance racks or promote seasonal discounts with highly visible, store-branded cards that announce discounts.

Window Displays: Signage in your windows allows your local fashion retailers to promote seasonal campaigns or gorgeous imagery from a national look book. We have covered before an article on free digital signage softwares you can use for your next creation.

Direct mail pieces that include personalized offer codes: Offer time-sensitive discounts to target local customers and drive repeat business.

Email: Localize your email campaigns to encourage local participation for in-store events.

Hospitality Franchises

Local Area Maps: Gives local franchisees the ability to provide guests with local area maps directing them to recommended dining and amenities and enhances the local experience.

Rack Cards: Rack cards, in-room or in-lobby, displays can present a range of local entertainment and sightseeing options.

Keycard Holders: Some hotel and hospitality groups update keycard holders seasonally to promote campaigns or provide important information to guests.

Print Ads: Using print advertising in the lobby and elevators can support visual consistency in guest experiences, and update guests with any special events/promotions happening at the hotel.

Digital Banner Ads: For both on-site and paid advertising, digital banner ads can promote your hotel’s specials or upcoming regional events.

Landing Pages: Local marketers need to quickly create landing pages to reflect special deals or hotel availability for events or other campaigns.

OOH: Out-of-home advertising can be used throughout your local marketer’s region, on billboards, and in the airport.

Dealerships

New Model Year Launch Ads: It is doable by providing templates and photography to dealerships, you can support professional, brand-compliant advertising of new models via digital, print, and email marketing.

Dealership Signage: Templates can be used to support window signage, tabletop signs, or signs for promoting vehicles.

Radio Spots and TV Spots: Providing scripts, audio, or video to local dealerships can enhance their ability to perform professional, multimedia advertising.

Direct mailers for Special Rebate Offers: Direct mailers advertising your national brand rebates may need room for modification by local dealers to reflect their own pricing or other dealership specials.

Insurance Branches

Fact Sheets and Actuarial Descriptions: Not only can fact sheets provide convenient access to accurate information for your local franchisees, using templates with content controls stops local marketers from modifying the required disclosures.

Flyers and Collateral: For B2B insurance groups, flyers and a broad mix of collateral may be used to promote the business at trade shows, chamber of commerce events, or other in-person events.

Banner Ads: For local insurance agents who choose to do paid online advertising, banner ad templates make it much easier to promote their local presence.

Spa Franchises

Rate Cards: By providing local franchisees with the ability to edit services offered and rates, you provide flexibility to reflect their staffing and local pricing.

Facebook Ads: Graphics and advertising for Facebook and other social media support both paid and organic local social media promotion.

In-Store Posters: Providing nationally branded templates enables your local franchisees to display campaign concepts, promote national specials, and easily cross-sell services to customers.

If you want to learn more about local marketing templates creation for multi-location brands check out CampaignDrive by Pica9’s marketing playbook here.

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