A branding design consists of the physical attributes and symbolic elements that build a brand. In other words, it comes in visual presentation and makes the products and services appealing to the customers.
In designing a brand, you should pinpoint every detail to come up with a unique design. It should contain a sense of distinguishing mark so that the people can differentiate it from the other products.
To know more about the effective ways to design a brand, here is our list of effective branding design principles:
8 Effective Branding Design Principles for Business Owners
1. Unique, Concise, and Notable Name
A catchy name should be short, creative, and easy to remember. One to four syllables may do if it’s a single word. One to four words may do if it’s a noun phrase. As much as possible, it should not be something scientific and the spelling should not be complicated.
The name must also define the brand itself and it must coincide with the nature of the industry. One example is Pizza Hut. It contains three syllables and it emphasizes the industry to which it relates. Another example is Louis Vuitton. If you will pronounce this word, it entails four syllables and it describes a fashion industry. Louis Vuitton is the founder of the iconic fashion house and luxurious retail store who is known for his passion for fashion.
If you’re planning what name to establish, you may consider these ideas:
- Female or Male Names or Iconic Characters with Meanings (E.g. Aphrodite, Amazon, Handyman etc…
- Nature Names with Meanings (E.g. Bench, Green Kitchen,
- Abbreviation of the Owner’s Name
- Foreign Vocabularies for the Name (E.g. French, Latin, or Spanish)
- Humorous Names
- Customized Names
2. Iconic and Standalone Logo
A logo is a symbolic figure which makes the brand stands out. If you’re planning to come up with a logo, you should pay attention not only in its appearance but also to the meaningful combination of the patterns and colors.
Make sure to brainstorm an original and creative logo and do not copy the other companies’ logo. Sometimes, there are startup companies or freelance individuals who use apps with free personalized logos. However, there’s a higher chance that someone had already used the layouts. If you want to check whether the logo has been already taken, you can verify it in three ways:
- Search the Keyword through Design Platforms and Portfolio Sites
- Use Google Reverse Image Search
- Search the Industry related to Your Logo
3. Works Across Multiple Platforms
A design must be accessible in any platforms and gadgets. The layouts and structures of the design should not be compromised regardless if it is viewable in a portrait or landscape screen.
The responsiveness and effects of the design must be thoroughly planned because the accessibility of the design has a huge impact on the overall brand.
In designing a brand, you must check all the four corners of the screen whether the contents and background fit for all.
If it’s difficult for you to plan an interesting logo, you can always consult an expert to help you with the designing phase.
4. Identify the Buyer’s Persona
Before you sketch and prepare an outline for your name and logo. You should determine your buyer’s persona first. A well-crafted buyer persona starts during the market segmentation phase. When you’re planning to build a brand, you usually target a specific market.
For example, if you want to sell dresses, crop tops, and shoes, you should target the women population. Next thing, you’ll need to group them by location, age, and preferences. Thereafter, you can able to come up with a brand name, logo, and designs based on your target market.
Market segmentation is a crucial stage in building a brand because you don’t need to sell your products in a broad market. If you will be doing this, it will be difficult for you to reach your customers. Identifying the buyer’s persona is the first step before jumping into designing and development.
5. Customize Your Design and Align with the Company
Personalized design is a challenging step towards the branding process. You have to build a creative, innovative, and never-been-seen designs. When we speak of the designs, we meant everything. For example, if you wish to create flyers, corporate forms, magazines, ads, or tarpaulins, you can always consult an expert service provider in this field.
6. Don’t overdo the Design
Simplicity is the best as the popular quote says. Of course, this applies to the branding design. You must take note of the significant elements that you should include in the overall design of the brand. Do not exaggerate and confuse customers. Do not copy similar images or font styles based on your competitor.
You can do a sketch an outline of the overall design so that you have a guide to follow. Pick up the right colors, patterns, shades, fonts, effects, and structure relative to the company. Ask a friend to check the designs and make a survey. In this way, you will know the opinion of the others to your branding designs.
7. Benchmarking and Analyze the Competitor
A competitor’s brand serves as your reference in formulating your designs. You can get several ideas from the industry-specific competitors, improve these ideas, and make them as your own. Consider searching for the top 10 competitors and check their brand to see what’s their common similarities as well as their main differences.
Draft a blueprint of your brand using the competitor’s brand. You may cross out the irrelevant ones and tick the box for those important elements. For example, if you want to build a website for your brand, you should check the layout of the home page, tabs, menus, and the structure of the entire website. Are you going to create a page for the services, blogs, FAQs, news, and contacts? Well, it all depends on your research and benchmarking to your competitors.
8. Keep the Tagline Short
Brand names are usually linked with a tagline. These short slogans serve as the catchphrase to summarize the company’s mission and vision with respect to its products and services.
A tagline should be meaningful yet short so that it can be easy to remember. For example, Rolex’ was known for its slogan – a crown for every achievement. Another example is the Skechers known for the tagline – A great run begins here.
Now, it’s time for you to think of an amazing tagline that will support your brand and pull off an interesting feature to your overall design.
These principles of effective branding design are surely going to help you get started with your brand idea. You could increase your overall business income by employing a corporate branding service provider to help you out.