Whether you are starting a website as a platform to share family news, express yourself on a blog or take your small business to the next level, there are several important ingredients that can make or break a website. Content and design can either grab the attention of visitors or cause them to drift on to other things. Once you have eyes on your website, you want to keep them there and hopefully get your visitors to take an action of some kind, such as read and share an article on social media, sign up for a newsletter or purchase something.
Before Your Launch, Implement These Web Design Tips First…
Why Web Design Matters
When people visit your home, they get an idea of your attitudes, lifestyle, and personality from the way your home looks. You may feel that this assessment is unfair, that you are actually producing great ideas on your computer and do not have time to straighten up and decorate your home, but the truth is that people often form impressions from appearances. Similarly, you could have a winning product or a revolutionary idea, but if your website has a dull or disorganized design, chances are that the visitors may not stick around to see the final product.
Think About Function
The type of design you request from your website builder depends on the purpose of the website. If your site is for business purposes, make sure you have a sleek, no-nonsense design that gives a professional look. Your business website should have a call to action in all of the content, even blog posts, and informational articles, and be easy to navigate, especially to the shopping cart. If your website is to promote an idea or to express your personality, try a design that is more casual, with free-flowing lines and extra decorative touches to give the viewer a sense of your style and what to expect from the website.
Communication and Navigation
If your website’s purpose is to instruct and market a product, make sure the communication is clear. Use short sentences and copy that is easy on the eye with bullets, numbers, and subheadings to give the reader the main points before they delve into the details. The bars should be clearly labeled and the visitor should be guided step by step with clear instructions if your site’s purpose is to give a demonstration. If you ask your viewers to perform any task, make sure they are clear on what to do and do not assume any level of technical proficiency. It is better to risk stating the obvious than losing visitors who don’t know how to access certain pages.
Make sure the colors express the right mood for your site. Also, keep in mind that some fonts, such as Arial and Verdana tend to be easier to read than many others. Use 16 pt for easy to read copy and use a maximum for 3 types of typefaces. Vary the colors and fonts on your site, but avoid making it too busy if the impression you want to make is professional and focused. Create just the right amount of visuals and audio to add interest to your website and to enhance its mood and purpose.
There are different angle to website designing, especially when you’re nearing a business launch, but these well-crafted web design tips are sure to take you along the process of a successful business website launch.