Promoting corporate links on Instagram hasn’t been that easy until Instagram stories was introduced. Top corporations with good amount of social media budget have been able to take advantage of this new innovation while some are still lost in translation over it.
There is now a strong relationship between businesses and social media. This is because many social media platforms have developed into great marketing tools. No matter what business you’re in, using social media as a tool to promote it doesn’t get better than now.
One of the online marketing tools that has grown massively in recent times is Instagram Stories. Instagram Stories allows you to share photos and videos that disappear after 24 hours. But within those short hours, successful businesses use this platform to promote their products and/or services.
The following points will show you how businesses use Instagram Stories for marketing so that you too can join this trend.
Reveal the Behind the Scenes of Your Products/Services
Successful businesses share photos and videos of their products during the production and finishing stages. It helps show your audience the energy and creativity behind your business, and your consumers are likely to find that appealing.
This is particularly useful for small businesses and new brands looking to expand their territory and trying to gain a new ground. But how do you do this? It’s simple. Take behind-the-scenes photos and videos of how you make your products, look for a brilliant photo/video editor to put them in a flawless package, and share them with your audience.
However, a small business or new brand needs to do this more anyway, and here are some things that can help your business thrive better. About 800 million Instagram users follow business profiles so you have high chances to promote your products.
Showcase Your Products’ Accomplishments
Another way businesses use Instagram Stories to attract new followers and potential customers is by showing their accomplishments. This works like magic because it convinces potential customers that your product is of high quality and that they will find it useful and effective.
How can you also showcase your accomplishments as a business owner? It’s simple. But first, know that you should never underestimate your accomplishments, no matter how little.
To do this, find customers who are loyal to your product to give their reviews or rate your products. You can even record this in a short, clear video, edit it properly, and share it with other followers. This goes a long way toward influencing the decisions of potential customers.
Share Promotional Offers and Discounts
This could be a timely thing to do, but surely successful businesses do this. Sharing promotional offers and discounts at some strategic periods can be a great way to bring old customers back and entice new ones.
As a business owner, you can use Instagram Stories to achieve this. Instagram Stories are fleeting—after 24 hours, they’re gone (unless you want them to appear again). This makes it more interesting because your customers will have to be targeting your timely offers and checking your stories often.
You can include links to your offers in Instagram Stories. While you get more sales with this strategy, it also brings more new customers to your Instagram page.
Whether you’re an established brand or a new business, Instagram Stories is a wonderful marketing tool that can help you maximize your business—i.e., get you more followers, help publicize your brand, bring in more customers, and of course, generate more sales.
Utilizing this doesn’t have to be hard. Showing the creativity and energy behind your products, letting your followers see how your products and/or services benefit others, and giving out timely offers and discounts are a great way to maximize your business.
Don’t delay, go for it now. Nothing brings more joy than a thriving business.