Want to improve your customer service? Think about the Cloud

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Want to improve your customer service - Think about the Cloud

Customer service is such an important facet of any business, and even more so in the digital age of the empowered consumer. While this may be easy to say, how often do businesses do really accept the value of getting this right?

Web desk help company, Help Scout, states that 78% of consumers have given up on a transaction or purchase because of a poor service experience. Those numbers are far too high, as all businesses should strive to have high customer retention rates.

Want to improve your customer service - Think about the Cloud

The challenge of customer service in the modern era

Big businesses that span areas with different languages, currencies and time zones, let alone taste and spending habits, need to be able to manage thousands, if not millions, of customers and keep them all happy and coming back for more. It’s a daunting prospect.

According to the Huffington Post, the cyber-savvy customer now has even more power in their favour. They have the means to switch to an alternative provider for a product or service from a competitor based halfway around the globe with a couple of easy clicks.

The cloud can free you up to focus on the important things

When a business is faced with the tough task of keeping an empowered and varied base of customers coming back for more, what are they to do? The customer is armed with technology and so the onus is on businesses to follow suit. Use it smartly and this can be an asset to you as well as the customer.

One company has developed a cloud contact center that can allow a business to siphon off all of the difficult ‘heavy lifting’ of technology deployment, software integration and systems maintenance into the cloud. Using this technology, employees are left free to focus on actually looking after the customers themselves.

Cloud based technology can not only make the management of a customer database much simpler, but it can also deliver an in depth understanding of those customers – something that is essential if you want to even get close to delivering a personal service on a large scale. Businesses can flag up common concerns from customer service calls and even use voice biometric software to help to establish the identity of a caller so that they can get on with the business of handling their query.

Make tasks more manageable 

According to Forbes, cloud based technology, allows a business to adapt more quickly to an ever-changing environment and use data to make the relationship between a business and its customers a more two-way experience, with marketing messages that use the right tone and are relevant to the recipient.

Using cloud based services to gain a thorough understanding of your customers helps a business to deliver the sort of customer service that translates people from arms length consumers to loyal followers. The cloud is the key to making such a complex task manageable.

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Olawale Daniel is a business builder and psychologist, a network marketing professional, a world-class motivational speaker, a successful internet entrepreneur and a digital media strategist interested in all things mobile and digital — start-ups, media, branding. He started TechAtLast back in 2010 as a platform to quench his thirst for latest technologies. As a motivational speaker and author, Olawale has published several motivational and personal development books and he's currently working on "SUCCESS AHEAD - Don't Quit" which is billed to hit the stand by Q4 of the year. He writes regularly on his personal website on motivation and personal lifestyle and tips for network marketing success, OlawaleDaniel.com. His latest book on How to Sponsor More People in Your Network Marketing Business is still one of the best sellers in its category. He's presently working as a Health and Wellness consultant at BURN SLIM TRIM Inc., a firm that helps people regain their perfect lifestyle through state-of-the-art recent discoveries way back from nature. He's also the brain behind FOBCourse, a business university for startup entrepreneurs in Africa.

6 COMMENTS

  1. Customer service is the heart of every business, cos customer is king and the treat you give makes the customer stay loyal to your brand and become an Ambassador to your brand without compelling them.

  2. Awesome post,

    Cloud is one of the best place to store private data and Also helpful for sharing data to others.

    Thanks for sharing Daniel.

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