Once you have established your E-Commerce store, you are going to want it to stand out. Building a website has never been easier, and there are a wide range of specialist platforms dedicated solely to making it as easy as possible to build a website from scratch. These can often be utilized with the minimum of effort or technological proficiency, but choosing the standard design themes on offer can mean that you simply aren’t noticeable. This could be even more catastrophic if you have chosen a theme template that doesn’t do everything that your e-commerce store needs. If you want to avoid these issues, then you are going to need to customize and personalize your e-commerce store.
Steps to Customize Your E-Commerce Store
Basic e-commerce store customization
Your first step should always be the simple step of customizing your content. This means that your homepage and product pages are written in your brand’s tone of voice, and your color schemes and logos are consistent across every page. By doing so, you differentiate yourself from those that fail at this most basic of tasks. The more dynamic and unique you make your content, the more impact it will have, and your conversion figures will show a marked improvement as a result. There’s a reason why content has become one of the most important elements of digital marketing and failing to make use of the potential power of content marketing can be a costly error. Your content will only be as good as you make it, and whether you opt for whitepapers, instructional How-To videos, or unique infographics, that content can help drive traffic to your site and sales to your shopping cart.
Special offer e-commerce store customization
One of the most useful tools available to your website is promotional customization. Offering a more personal service has always been a primary focus for businesses, but in the age of Amazon and Facebook, personalization is essential. You can tap into this trend by offering customized offers that appear as needed. With simple special offers, you can not only create specific marketing campaigns on-site but also group items together. You have probably seen this on platforms like Amazon, with their ‘Customers who bought this also bought” add-ons. Many website building platforms allow for this level of customization, but you will have much more freedom to design your own formats for this if you use a dedicated e-commerce store hosting platform. Using sites like Shopify allow you to customize much more in terms of payment options and analytics, and by using developers like Blackbelt Commerce you can ensure that your site is unique and optimized for maximum impact and profit.
Knowing what consumers in the digital age expect from websites is the key to making yours the best it can be. By keeping up to date on emerging trends, you will be able to continue the process of customization. Staying static is the fastest way to fall behind your competitors. So make sure that your initial customization strategy is as robust as possible before you launch.