In most cases, creating your own logo is at the very beginning of a start-up. In order to establish a corporate identity, the choice of the appropriate corporate logo is of crucial importance. On the one hand, this should represent the company and, ideally, should ensure that the target group is recognizable. The decision as to whether to commission a professional logo designer for your own logo design or whether a logo template may possibly lead to the goal depends on various factors.
3 Steps to Design Your Own Corporate Logo from Scratch
What should a logo actually achieve?
When choosing the appropriate logo creation, you need first realize what a logo should actually do. Most founders probably have the goal of recognition in mind. Anyone who sees the logo should immediately associate it with the company. Furthermore, it associates at best not only the company name but also the comprehensive corporate identity along with the corporate values and philosophy.
Thus, a logo not only has an impact on the company’s external perception but is also an important factor in branding. A good logo is not created exclusively according to aesthetic requirements. When designing the logo, the target group, the competitors and above all the company values must not be ignored.
What are the possibilities of logo production?
There are basically three options for creating a logo. You could consult the help of a business branding agency to help out. If you are the “every little detail” with no time type, then you could get a freelancer to help you out. However, for the lazy types, a logo maker tool could be very handy for you!
Let’s delve into each option below:
Design and branding agencies
The assignment of an agency for logo design is obvious. For established and successful companies who want a new logo after a change in corporate values or senior management or who would like to have their logo refreshed, a professional design agency is undoubtedly the right choice. For clubs, freelancers and founders, however, such a commission often fails the budget because the cost of creating a professional logo design by a design or branding agency starts on average at 2,500 euros.
Many small businesses and the self-employed do not have a particularly high budget, especially in their start-up phase. If you still want to work with professional designers, you have the opportunity to hire a freelancer.
The most cost-effective variant of the logo creation is to choose a logo maker with a generic logo template.
Most websites that offer logo creation services advertise the intuitive usability of their logo editor. Still, there’s no harm in thinking about your future logo before trying such a logo creator for the first time.
A concept with the most important ideas about coloring, font, and logotype can restrict the choice of the appropriate template from the outset and ultimately make it easier.
The website DesignEvo offers a free logo editor with more than 7,000 logo templates. The interface is intuitive for everyone. Users can search for a suitable logo template either via different categories or with a keyword. If an appropriate template is selected, there are many possibilities for designing your own logo. All templates can be customized according to your own ideas and needs.
With a bit of practice and the added choice of different fonts and symbols, users can create a unique logo. They will receive the self-designed logo free of charge in the standard version as a JPG or PNG file. For a high-resolution SVG and PDF file and further upgrades, DesignEvo offers two on-demand packages, both of which are in the affordable price range.
A logo maker is especially suitable for companies, and the self-employed with a relatively small budget. However, this does not necessarily mean that a logo maker creates any logo without the recognition value. Much more important is whether you have an accurate idea of your future logo. The better you deal with your target group, competitors and your own corporate philosophy before looking for a suitable logo maker, the easier it will be to decide on a template.
Anyone who has very clear ideas about his future logo may be better off with a freelancer or a design agency. However, those who have the time and patience to deal with a logo maker and the creation of their own logo may achieve a great result with online logo creators, which reflects your own identity all the more.