When it comes to search engine optimization, each and every brand that desires to have an online presence must cater to this marketing phenomenon and grab the most attention of online consumers. Search engine optimization or SEO generally deals with making a website visible on the major search engines and increase its brand influence in the online market. However, often the budget does not allow brands to hire the services of an authentic SEO company, and in order to save money, brands choose a cheap firm that promises instant results and later on uses black hat SEO techniques. In simple terms, if you opt for the low-quality services of an unethical SEO firm, your website may get penalized and even banned from search engine rankings.
If you are looking to improve your ongoing SEO campaign and cannot stretch your budget to hire a top-notch SEO organization, the best way is to do it yourself and save both your money and website from malpractices. With these DIY SEO tips, consider yourself covered and help yourself in getting the kind of exposure your business needs from search engines.
5 Cost-Effective Ways to Setup a DIY SEO Campaign to Boost Your Online Business.
1. Research Your Target Audience
Ever wondered the reason why every marketer nowadays spends most of their time in SEO and optimize their site for the major search engines?
The answer is quite simple, online exposure. Thanks to the modern digital technology, everyone first uses the internet to look for information prior to making a buying decision. Also, the development of e-commerce business has paved the way for online shopping. Generally speaking, you should optimize your website for the people who are using the internet to find the products and services you sell. Your main goal is to fulfill their needs. These people are commonly known as your target audience and if they find your website at the top of the SERP, you will be able to grow your online business. When it comes to knowing your target audience, a lot of factors come into play including the demographic, geographic location, and most importantly, their requirements. In order to better understand your target audience, you have to also conduct a keyword research and see what your audience is looking for on the web.
2. Keyword Research and Strategies
As soon as you get an idea about your target audience, it is time to plan and research your keywords carefully.
“When brainstorming keywords, keep your brand, industry, and target audience in mind, so that you are able to maintain the relevance of your keyword planning and research.”
For instance, your target audience will use a set of keywords for finding details related to your products and services, while your peers in the industry will employ different phrases to make a search on the web with the same intent. Basically, think of keywords in a more casual and human-like manner in order to seek relevant keywords for your brand and business website. Finally, you will have to prioritize your list of target keywords based on the search volume and popularity on the web.
3. Optimize Keywords and Incorporate them into Your Site
Assuming that now you have a clear idea, regarding your most relevant and searched keywords and phrases, it is the perfect time for applying them properly on your website.
“Make sure that your web pages are optimized with keywords based on their priority scale. This will help you in creating landing page URLs where you can insert a relevant keyword that the user is applying to find the content.”
Make sure your content on the website is audited accordingly. This includes inserting keywords in the title tags, URLs, and body content. Another recommendation for making your website flexible and SEO friendly is using WordPress plugins and free tools for optimizing your page by leveraging the strength of the keywords and boosting your site’s rank on the search engine. Other facets of on-page optimization involve image optimization and the use of social media share buttons that can help you in generating backlinks to your website.
4. Focus on Building Backlinks through Content
It goes without saying that content marketing is the key to SEO success of a website. Considering today’s online marketing world, an effective content marketing strategy that has the ability to generate backlinks is what you need for the growth of your DIY SEO campaign. Besides, quality content can attract your target audience, engage them into the conversation, and get more likes and shares, resulting into the building of a loyal follower base. High-quality and regular content creation is a great determining factor for SEO, as it helps in building brand authority in the market and achieving backlinks which are undoubtedly the building blocks of a powerful DIY SEO program.
5. Social Media Marketing
Social media marketing has turned out to an important aspect of online marketing and offers much more than mere connection and interaction with the audience. Every small business must focus on promoting their products and services along with their brand on the different social media platforms. Most of the people access these platforms and it can definitely help you in getting the exposure by sharing your content. With more likes and shares, you can definitely ensure more backlinks, which will boost your overall ongoing DIY SEO campaign.
Learn Google Analytics
When it comes to building a successful SEO campaign for your website, the knowledge of Google Analytics is of utmost importance. After all, what is the point of working so hard with content and link building, if you are not able to assess your reach and make improvements for further lead conversions! Understanding the basics of Google Analytics is exceptionally critical when you are doing SEO on your own. From having an insight into your audience reach and tracking and setting goals to learning keyword strength; Google Analytics is definitely a great SEO utility.
Running your own DIY SEO campaign does not need to be difficult anymore. By following the aforementioned points and paying attention to the latest SEO trends, you can ensure success in your site’s SEO.