Why Driving Traffic Should Not be Your Priority

Based on my experience with dealing with a lot of new bloggers I have observed that the number one concern of most of these bloggers is getting traffic to their blog. After visiting the blogs of some of these new bloggers one major thing I do observe is that their blog is in no way prepared to receive traffic.

Traffic is important and it is one of the things every blogger and internet marketer needs because without traffic you can hardly achieve any result, but it is also very important for you to realize that traffic isn’t the all in all of building a successful blog. This article will be giving you a few reasons why driving traffic to your blog shouldn’t be your number one priority.Viral Nova like website

Traffic Isn’t All that Matters

When it comes to driving traffic to your blog you need to understand the difference between any traffic and quality traffic. Instead of aggressively driving traffic to your blog using every technique you can lay your hands upon you need to start thinking about what technique you think is best for you and how to go about it.

For example, if you are someone who sells physical products on your websites the best way to market your blog might not be through guest blogging; you will get better results by focusing on traffic from the search engines.

You also need to realize that not all traffic is equal, so instead of obsessing over getting a lot of traffic you should focus on getting “traffic that matters”, irrespective of how small it is.

A Personal Example

Almost a year ago I used to think that traffic is the only thing that matters, I really didn’t believe in the power of great content or preparing a blog for the traffic about to come, I just thought that if I could get 1,000 people to visit my blog in one day I will be able to get at least 500 people to be visiting my blog daily from thenceforth.

I started writing a lot of guest posts for every blog I could come across and suddenly I landed a guest post on a very big blog in my niche. My first guest post on that blog was published and I sat down and watched how I got my best traffic day. In less than 24 hours I have been able to get over 1,000 people to visit my blog, I was so happy and I thought I have just achieved a major blogging breakthrough.

You wouldn’t believe that the next week of getting those 1,000 visitors in one day I went back to getting my average 150 visitors a day. It was then that I realized that traffic shouldn’t be a priority, but one should rather focus on making the traffic he/she gets stick.

Build Your Subscriber Base

One of the best things I did as a blogger was to focus on building my subscriber base. I currently have a list of thousands of subscribers and whenever I send an email to my list promoting my latest blog post it ends up going viral.

Instead of focusing on getting more traffic to your blog why not focus on building a big email list that you can leverage in the future? This way you won’t have to depend on how often you write to keep traffic to your blog stable.

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Olawale Daniel is a business builder and psychologist, a network marketing professional, a world-class motivational speaker, a successful internet entrepreneur and a digital media strategist interested in all things mobile and digital — start-ups, media, branding. He started TechAtLast back in 2010 as a platform to quench his thirst for latest technologies. As a motivational speaker and author, Olawale has published several motivational and personal development books and he's currently working on "SUCCESS AHEAD - Don't Quit" which is billed to hit the stand by Q4 of the year. He writes regularly on his personal website on motivation and personal lifestyle and tips for network marketing success, OlawaleDaniel.com. His latest book on How to Sponsor More People in Your Network Marketing Business is still one of the best sellers in its category. He's presently working as a Health and Wellness consultant at BURN SLIM TRIM Inc., a firm that helps people regain their perfect lifestyle through state-of-the-art recent discoveries way back from nature. He's also the brain behind FOBCourse, a business university for startup entrepreneurs in Africa.

50 COMMENTS

  1. You are right, Quality traffic matters. If 1000 people visit your site and no one turns to be a regular visitor, then the 1000 visits are waste.

  2. So traffic does matter. I mean its about getting quality traffic but still for a blogger traffic is golden:D Btw i like this new theme…

  3. Hi Olawale,

    You are right and I agree with you and in my opinion Search engines are not only the ways to drive the traffic to our blog, there are in-fact “N” number ways out there like Building Subscribers base ( As you said) or Massive Facebook Fans, or Strong twitter followers.

    Thanks to the awesome article.

  4. Great info. Yeah the first thing I did was implement my op-tin boxes. It’s a lot of hard work to get more visitors but a heck of a lot easier to get them to come back after a relationship is built

  5. Traffic is the thing what a website or a business owner looks for, but that does not mean that you should have traffic of any kind. You should have traffic that will give you sales or which will benefit your business. Nice post as this will be helpful for people to know who run behind traffic.

  6. I always look to add new new post and content which is unique on my blog so that it helps my site to gain good ranking. I never run behind traffic unlike any other webmasters. If you impress the search engines in terms of content your rankings will surely improve which will result in driving traffic to your website.

  7. Yebo, I agree that traffic is not the be all and end all of a successful website. Since every entrepreneur wants lifelong customers, raving fans actually that refer other business to us, it should always be in our mind to provide excellent service to everyone that comes our way.

  8. One of the most effective methods for driving traffic to your sites is to use either a site blog or a small network of blogs.

    Blogs are superior to regular website pages when generating traffic for a number of reasons.

    One reason blogs are superior to normal site pages is that they are extremely easy to update.

    All you have to do is login your account, copy and paste your new post into the blog interface, and hit update.

    This allows you to post an update in a matter of minutes and move on. Search engines love this because your content stays fresh and dynamic.

    Another reason why blogs are an excellent means through which to drive traffic to your site is because they can easily be pinged to directories.

    This means that once you make a single post, you can be instanteously added to all directories and social bookmarking sites.

    This is an excellent way to get your site spidered by search engines quickly.

    If you’re listed in a number of high PR directories, your blog will get spidered – and your site, product pages, and whatever else you have linked to will get spidered with it.

    Additionally, every single time you post an update, you will be bumped to the top of your section for the tags you selected.

    If you select tags carefully, you might be able to get a quick surge of traffic – and then channel that into your product pages or main site from your blog.

    Another good way to drive traffic to your site using your blogs is to find other blogs in your network (if you use Blogger) and post comments that include a signature file.

    In that signature, include a link to your blog or your main site.

    Now, the last way in which you can generate red hot traffic with this method is to create multiple niche blogs, which are each optimized for a single keyword.

    Promote them each for that keyword only – and then find ways to funnel all of that additional traffic into your site or product page

  9. Very well said .

    I basically focus more on content creation and management , rather than just blindly looking out for incoming traffic from different sources .

  10. Every bloggers 1st priority to write unique & quality content. Quality content will bring loyal traffic. No need to worry

  11. I fully agree with you, better content is always is king. So we should always try to write good informative information.

  12. Agree. Traffic should not be the priority but it is an important aspect. Obviously, quality content gives you the quality readers, regardless of competition. People should clear these points before starting a blog.

    • Yeah! Traffic is important too but you have to get things right first. When you don’t have good contents and mailing lists, how are you going to keep the traffic engaged on your blog for a very long time? I think that’s very logic.
      BTW: Thanks for the message 🙂

  13. Nice Post, Content has always been the King, If you have good Content Visitors will love your blog and they will keep coming back.

  14. Traffic is what you need to get good amount of sales and to get the better of your competitors. I have seen a lot of people who work just for traffic and spam on the net. The best idea is to get good links from trusted sources and also keep adding good content on your site/blog regularly as Search engines love content.

  15. encouraging the readers would be great idea and asking questions will help you start the conversation. Also I like you have customized the comment box text to “Speak Your Mind”, it is also appreciating the readers to comment 🙂
    Traffic will come if you keep posting more and more unique article.

  16. Traffic is always complimentary if you start working on your website gentlemanly and sincerely. All you need to do is share good unique content, tweets, blog, do some seo and traffic will come.

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