Foursquare is a location-based mobile social networking website, the website and its application pretty works with Smartphone and tablets on different platforms. As a user, you will be able to check-in at venues using your app, text messaging or the mobile website.
Currently, Foursquare has over 50 million community members worldwide with more than 6 billion check-ins so far, millions of it recorded on daily basis. The merchant platform has over 1.7 million subscribers.
The concept and platform is intelligently built, Foursquare utilizes the advantage already created by the 3 largest growing marketing trends; Mobile Technology, Social Media and Local based services.
Foursquare already has all the powerful tools local and offline businesses need to keep and attract more customers.
How to use Foursquare for marketing
Be visible on Foursquare
Foursquare has much more become a business directory, the first step you need to take if you will like to attract prospective client and customers on Foursquare is to become visible. A user may have previously added your business location the moment ago when he checked in, but you will have to create the business information so that people will start finding you. Simply search for your business and if you can’t find it, add it yourself and enter your category and sub-category to give your business a refined definition. You can verify your business location with foursquare by phone or email.
Utilize the Foursquare specials and promotions regularly to boom your business
Foursquare is loaded with a feature called “specials and promotions.” Create a promotional offer and deals in your business and broadcast it on Foursquare for users to see. If you run a boutique, you can create a special discount group promotion for families, freebies etc. Consider rewarding loyal customers using the Foursquare specials.
Reward customers who give tips and feedback
Foursquare has a feature whereby customers who have visited your business can comment, suggest, give tips and feedback. If you will want to get the best out of Foursquare, you need to be active, keep track on what users are talking about your business. Positive reviews and feedback from customers automatically go public, work out some innovative ways to reward such customers and act on given tips.
Regularly update your visitors
One of the ways to keep your customers is by sending them updates regularly; this new Foursquare feature gives you an advantage to quickly announce your new offer, latest promotions, just arriving stocks and special deals that your business has just started to offer. You can upload images with a short review in the update.
Stick a Foursquare check-in sign at your business’ physical location so that users can easily follow your business on the mobile social networking platform.
Are you taking advantage of Foursquare marketing opportunities yet? Let us know what you think.