As an entrepreneur, you would have most certainly dreamt of getting your website ranked on the first page of search engine results. However, this not an easy task to achieve unless you are an SEO expert or seek professional help from a good SEO company in India. You might have been successful in designing a great website, but without the right SEO strategies, the site might not rank well. There are several free SEO tools that can help business owners improve the search engine ranking of their website. Discussed below are a few such tools that are used by even the best SEO company in Delhi NCR, Pune, Chennai, and other places.
Top 7 Free SEO Tools To Improve Search Engine Ranking
Google Analytics is undoubtedly the best free SEO tool for WordPress, Tumblr or Shopify blogs, thanks to its versatility. With a free account on this tool, you can check the live traffic on your website, create reports on data including page views, users, sessions, the average duration of a session, bounce rates and more. You can get access to all the information that you want to know about your site traffic using Analytics.
Almost every SEO expert would vouch for SEMRush as one of the best free SEO tools for improving search engine ranking. You can perform a complete SEO audit and get to know the search traffic percentage and number of backlinks for your website. You can even perform topic research, keyword research, and in-depth competitive analysis with this tool. It allows you to check each and every SEO aspect ranging from link building to keyword research. If you are looking forward to using a single tool to start with, SEMRush should be your go-to choice.
Ahrefs Backlink Checker
Ahrefs Backlink Checker is one of the top SEO tool choices of any good SEO company for comprehensive link analysis. The free version of this tool displays the top hundred backlinks pointing to any site in addition to showing the total number of referring domains and backlinks, URL rating and domain rating. Thus, you can easily analyse the top backlinks to any domain and plan an appropriate link building strategy to improve ranking.
This is a free WordPress plug-in that is in high demand. It provides you all the fundamental details you require while optimising on-page SEO. You need to enter the primary keyword for your blog post and the tool will recommend ways to tweak the content to optimise it for search engines. Many leading SEO companies make use of this tool for optimising blog posts for search engines and enhance ranking.
Moz Link Explorer
Moz Link Explorer is yet another good choice of free SEO tool for a complete overview of your pages, links, and website. This link analysis tool gives a complete view of your site’s backlink profile. It includes metrics related to page link such as page authority, established links and domain authority. You can compare the link profile of your site with that of your competitor. It also gives the link opportunities that you can utilise to defeat your key rivals in organic search results and thus improve ranking.
Screaming Frog Spider
Just install this desktop program locally on your PC. It functions as a site crawler as well as log analyser to perform complete technical site audits. After crawling through your site, it highlights the SEO roadblocks for the site and gives a report of problematic aspects. It looks for missing metadata, broken links, oversized images and files, duplicate pages and more. Think of it as an SEO audit. You can use these results to enhance your website and SEO.
Google PageSpeed Insights
The loading speed of your web page is one of the most crucial elements of a website. Good website speed results in higher rankings and higher user satisfaction. Google PageSpeed Insights allows you to check the usability and speed of your website on different devices for free. It also gives suggestions to optimise your website for page speed.
All that you need to do is enter your blog or website URL and click on the ‘Analyse’ button. This free tool will check the page speed automatically and display a score for both mobile and desktop user experience. A score greater than 90+ implies that your website is faster than most sites. A score in the range of 50-90 means it is average. A score less than 50 implies that your website is SLOW.
These are just a few of the important SEO tools that the best SEO company in Delhi NCR, Chennai or anywhere else would use. You can begin with the free versions of these tools to decide whether these are the ideal ones for your conversion goals. Irrespective of the tool you select, ensure that you make the most out of it and get maximum value from it.