How to Exploit Social Media Sites to Get Traffic

Traffic to any business is one of the most important things that are needed for its success. Social media sites play a great role in increasing the traffic to the online businesses which interact and communicate using their network. Though there are some other ways to increase traffic to any online business but most of them are time consuming and expensive but social media sites provide a network for the growth of businesses that usually cost them negligibly, if not free. As the use of internet has become popular among the people, their visit to social media sites has also increased gradually and this traffic to these sites help in increasing the traffic to the business linked with these sites.

Social media marketing

There are a number of social media sites active on internet such as Facebook, Twitter, Orkut etc. which have a large number of fan following all over the world. Millions of people from all age groups are using these sites very frequently to interact and communicate with their friends and business contacts not only locally but across the globe. The whole of this traffic can be diverted to your business if you use these social media sites properly and effectively. So, to know how to exploit social media sites to get traffic, you will have to follow certain tips as under.

Tips for exploiting social media sites to get traffic

Use social media demographically

Use social media sites to transact demographic information about your business and products as well as information about the user of these sites. This facility had inspired Microsoft to invest billions of dollars on Facebook. The businesses listed with these sites real know how to exploit social media sites to get traffic. Information got from these sites will lead you to contact your prospective customers which will help in increasing your business.

Leverage social networks for customer satisfaction

Feedback about your competitors and yourself can be immediately got through these social media sites. These sites own tons of information about individuals and businesses linked with them about the strategies used by them to be successful. These all information can be availed by you to get traffic to your business. Moreover you can also check the comments of the visitors to your links and the links of your competitors on these sites to know about the attitude of the public using these sites. You can change your strategies accordingly to grow further.

You can get referral using electronic word-of-mouth advertising

Customers can be acquired easily through social media sites without making many efforts. You can use various social sites to encourage new customers to your sites and recommending you to their friends effectively against some incentives and relaxations.

Use promotional offers to gain new visitors

You can offer several promotional schemes to attract the visitors of these sites to know how to exploit social media sites to get traffic speedily. Most of the social media sites are now available on mobile phones also so it has become easier to offer promotions to the user of these sites which needs no geographic knowledge of customer’s situation. Latest smartphones are no less than a laptop as they have all the functions to surf on internet and social sites. In this way you can approach them even when they are out somewhere through these social networking sites.

The growing technologies have made it easier to know how to exploit social media sites to get traffic to your business as everything is on tips of the fingers of the users. Introduction of more and more sophisticated appliance of communication has made it more convenient for the business owners to spread their business among the prospective customers who are not directly known to him through these social media sites.

Credit: Dreamstine

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Olawale Daniel is a business builder and psychologist, a network marketing professional, a world-class motivational speaker, a successful internet entrepreneur and a digital media strategist interested in all things mobile and digital — start-ups, media, branding. He started TechAtLast back in 2010 as a platform to quench his thirst for latest technologies. As a motivational speaker and author, Olawale has published several motivational and personal development books and he's currently working on "SUCCESS AHEAD - Don't Quit" which is billed to hit the stand by Q4 of the year. He writes regularly on his personal website on motivation and personal lifestyle and tips for network marketing success, His latest book on How to Sponsor More People in Your Network Marketing Business is still one of the best sellers in its category. He's presently working as a Health and Wellness consultant at BURN SLIM TRIM Inc., a firm that helps people regain their perfect lifestyle through state-of-the-art recent discoveries way back from nature. He's also the brain behind FOBCourse, a business university for startup entrepreneurs in Africa.


  1. wow this post is very informative, i am new in blogging and the article you have written give me an idea on where do i start getting traffic, thank you very much, hope you post more of this kind

  2. Great article Olukunle. Social media is really a great tool to promote our businesses and websites without much effort. To be frank, social networking sites are one of my major traffic sources.

  3. really its nice and informative post with unique content so thanks for sharing such a useful information.

  4. Social media is source of huge traffic and it takes much more time to build up networks, but if succeeded to build up a strong network then can get huge number of traffic

  5. incredible that write-up is incredibly beneficial, we are completely new with running a blog plus the post you’ve got created allow myself a concept on wherever will i start out traffic generation, thanks a lot, hope an individual write-up more with this variety.

  6. your are right i am also using facebook and twitter to promote my business online and it is working for me i am getting lots of traffic and i can have two way conversation with my clients social media is the best

  7. A smart and innovative marketing strategy for online visitors, readers and other clients can work wonders because there is no face to face promotions in online marketing. The advertising copy, pictures or videos have to be powerful enough to convince the traffic and make them convert.

  8. Impressive, Yups now its like Bloggers can get more traffic through SMO (Social Medias) like reddit, Stumbleupon, FB, G+ and many more. But the thing is its takes time you have promote it Hard & work hard.
    But its helpful now a days SMO going more.

  9. Hi Oluknunle, great post. Has anyone else noticed that you can promote your post on Facebook now for a fee?

    I tried this and got a really good response. It cost about $8 and produced around 80 likes for the post and generated me a $200 sale.

    It’s obviously not free but a good safe way to earn some good legitimated reputation and exposure.

  10. Social medias are the best way to get the referal traffic but i dnt know why people ignore that. Anyways this is a great article which is very useful for all the blogger special for new blogger .

  11. yes it’s true social media help us to increase our traffic. social media website like facebook, twitter is user friendly if we share some post we get quick response.

  12. This is great work and very good information. This post will really help beginners to learn, although it is basic but, it will help others a great deal in future.I totally agree to you, it’s not that simple to get succeed, its need hard work and commitment.I personally like your post; you have shared good insights and experiences. Keep it up.

  13. How about using social media for handling queries and problems related to the products and service the business is making available for its customers. It can be an task for the business to highlight this feature of quick access and fast reply through a website online or facebook page. Twitter too is in vogue now.

  14. Obviously social media is a great tool for our business. A smart and innovative marketing strategy for online visitors, readers and other clients can work wonders because there is no face to face promotions in online marketing, thanks for sharing.


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