How to Improve Email Marketing Results
Tips to improve email marketing for Business to Business (B2B) are different from that of Business to Consumer (B2C) email. However, it is quite difficult for most of the marketers to built powerful and successful campaigns. These problems are mainly because of following two leading false impressions:
First of all, a lot of people presume that Business-to-Business email should have a commercial speak and should be approached with a methodical and competent mentality.
Secondly, many of the marketers view a number of Business to Consumer messages than business ones. So it is rather unsuccessful to apply those styles and approach to business email marketing, in reference to its design, outline, copy etc.
There are, however, many tips to improve the business email marketing.
1. Take a humanly Decision
The way you access your personal day to day communications, just write the business email in the same way. Exhibit some personality. Write the mail in terms of a dialogue. Be optimistic. An energetic writing way from not a brand but a person will be like a game changer. At most awful, you will be remembered as a distinctive one.
2. Establish a goal
Often someone sends a lot of messages. Most of the senders do this because they don’t want be get blamed by others that they haven’t send the mail. You should have a proper reason of sending a mail. If you don’t have any idea then you shouldn’t send the mail.
3. Consider the receiver’s goals
Probably, many of the emails are not about any special brand or proposal. You should put yourself in receiver’s position and then develop a communication that will provide necessary information for the recipient and will save money and time.
4. Segment
If your audience is huge and multiple, that may require multiple iterations, which should be brief, focused and towards the goal.
5. shouldn’t be the only priority
You should test varying amounts of contents, like sending one article at one time or three days in one week rather than 12 articles on monthly newsletter. Try to have a different approach and stand out.
6. Story telling
The realistic stories can be added to your emails. People are interested in stories and the receiver would surely be a person. Try to give your audience the things they will like.
To have the attention of readers and recipients, storytelling is a good option.
7. Be reliable with delivery
If your timings are fixed in sending emails every day, week or month consistently, the open rate will be higher. As it gives an impression that you are informed about your job. People do notice and show their reaction when you emit such kind of image.
8. Offer solutions
On every day basis, the business dealers have to face challenges. You can become precious if you help in resolving those challenges. The simple and day to day business difficulties can be sorted out by displaying your products and services via emails.
The results of your campaign will improve gradually and you will notice it, but for that you have to take the initial steps to accommodate your business approach for improving email marketing.
Great tips. Thanks anyway cause it is so useful.
Thank you for great tips
The days of sending out multiple emails in the same week are long gone. It does not take a lot for people to feel they are being spammed. Because the tolerance is so low, every email needs to offer value or something useful to the reader/recipient.
Now a days people are making a optional email ID, for keeping the unwanted things in a separate place. Because most of the time people and website owner send too many mails which seems so annoying that people put them to junk folder or delete them without reading.
You are right my brother. We just have to do it gently 🙂
Ah! Very useful tips, for sure. Follow these religiously over a period of time and I’m sure you will be able to find the desired results out of your email marketing campaigns. I guess, out of these pointers, #3 is most important. We need to think from the point of view of the receivers, as well. This is something we forget most of the times. We must first try to develop an easy communication with the receiver(s), before shooting marketing and advertising info. This will give them some time to chew about the brand, before they pro-actively take interest in the products/ services.
As stated in 4th point segmentation is very important. It allows you to know your customers and target them with relevant messages.