7 Powerful Ways to Integrate Artificial Intelligence (AI) with E-commerce!

Artificial Intelligence or AI is one of the latest technologies that has reshaped almost every industry by streamlining their work processes and providing a plethora of other benefits. The e-commerce industry is not far behind when it comes to incorporating the use of AI in order to provide their customers with a seamless and personalized experience

The simple reason being that today, every industry has realized the fact that they cannot sustain in the present competitive scenario if they do not elevate their technology usage. So, let’s get started and discover how impactful AI has been in the past or can be in the future for the e-commerce industry.

Top AI and E-commerce Statistics

  1. As per a report by Statista, the amount for worldwide revenue from AI in 2018 was a whopping $482 billion, and by 2024, this figure is likely to go beyond $3061 billion
  2. Another study by Statista reported the number of global sales in 2018 of the e-commerce industry to be approximately $2.8 trillion, and by 2021, this figure is likely to surpass $4.88 trillion
  3. According to the Ubisend Report:-
  • 20% of customers are happy to buy a product from the chatbots
  • 40% of customers find the top deals with the help of chatbots
  • In 2014, Google acquired DeepMind (a leading AI company) for $500 million

Top 7 Ways to Integrate AI with E-commerceIntegration of Artificial intelligence in ecommerce

1. Predict Services or Sales

E-commerce business is all about online sales, and anything that can drive sales becomes a top favorite amongst owners. AI’s capability to predict sales after the assessment of massive datasets and understanding the pattern of customer behavior is what makes it extremely beneficial for the e-commerce industry. 

For example, Netflix successfully uses AI to know about customer viewing demands and offer the same through information interpretation and collection automation.

2. Automate Back-Office Processes

Most of the back-office processes comprise of tasks which need manual efforts for the management of data and products, which are error-prone and time-consuming at the same time. Automation is the only solution to reduce this type of unproductive workload and pay attention to the other important tasks. 

Image Recognition technology by AI is used aggressively by the e-commerce owners for categorizing the products. For instance, Pinterest uses this technology to enable its users to look for a particular element in the photo.

3. Re-target Potential Customers

If we go by the stats of Conversica, the sales team is unable to follow 33% of the leads generated by the marketing team. This clearly means that the sales team has missed out on the new opportunities generated for the business. 

This is where the role of AI comes in as it can help you do the groundwork for those missed customers and again offer them products based on the data related to their interests and behaviors, explains a provider of ecommerce catalog management services. This way, you will be able to convert your missed customers into your existing customers.

4. Provide Exceptional Customer Service

Exceptional service can only be provided when you are available for the customers 24/7, and manual efforts to achieve the same appears overwhelming. However, with the help of AI, you can achieve this effortlessly in the form of chatbots who are ready to assist customers 24/7. 

These bots not only eliminate the need for human efforts but also bring down the customer service cost at large, along with assisting the customers with perfection.

5. Offer Trending Personalized Contents

Writing algorithms to predict what the customer wants to see is not as effective as using artificial intelligence to provide personalized content and that too, which is trending. This content will be provided to the customers based on present trending brands, customer requirements, countries, channels, and more. 

Eventually, it is all about optimizing the experience of the customers when they come to shop on your e-commerce website and by offering trending personalized content, you will be in the same league as Amazon who has successfully implemented the use of AI for this.

6. Optimize Recommendations & Searches

One of the major functions of AI is to optimize the recommendations and searches for the customers. Having WooCommerce specialty on your e-commerce site is recommended for this. The traditional search boxes fail to win the hearts of the customers as optimizing the search box and offering recommendations to them after the intelligent analysis is what makes the customers happy, and for this, the use of AI is imperative. 

For instance, Go Find uses AI to recommend similar products to its users by asking to take a picture and share it with them.

7. Differentiate Between Privacy and Personalization

It is a known fact by now that user privacy is very sensitive, and companies should tackle it very carefully. Personalization is something which is appreciated by customers greatly but exposing their privacy is not accepted by them at all. This is the reason brands are trying to strive for honesty, transparency, and security during customer interactions. However, brands cannot lose out on the benefits of personalization. 

So, what is the solution? The solution lies in taking the help of AI for balancing the two aspects. If you provide users something in return for their personal information, they do not mind it. For instance, Google Now uses AI to synchronize search habits, calendar, and e-mails, along with a brief which states all that you will get in exchange for the personal information according to the schedule.


This brings us to the conclusion that Artificial Intelligence is indeed a game-changer in the e-commerce industry. It not only helps in reducing the manual efforts through automation like ecommerce data entry but also provides intelligent insights into customer data in the form of interests and behaviors, which ultimately enables the e-commerce owners to offer personalized solutions to the customers. Advancements in technology have benefitted e-commerce giants like Amazon who have made complete use of AI and if they can do it with AI, so can any other e-commerce store.


21 responses to “7 Powerful Ways to Integrate Artificial Intelligence (AI) with E-commerce!”

  1. Vinod Maharaj Avatar
    Vinod Maharaj

    The skill of analyzing a person’s character is identified by reading their facial features this is called as Face reading, it is a branch of samudra shastra. Our facial features are a reflection of our mental health and say a lot about your concerns and problems. Face reading is a science that predicts the fate by reading the facial features of people, through which Pandit vinod can precisely predict the area in which you are most likely to succeed. Ones facial features states the series of events that occurred in their lives, which have led them to take such decision during hardships.

  2. rsoft Avatar

    really a very useful information given by you. this article are really amazing and very useful. i learned lot of things from this post. article is nicely explained and easy to understand. thanks for sharing this valuable information with us. keep your good work.

  3. fazil saifi Avatar
    fazil saifi

    thnks to give a information .this artical very important for all person .i learn very new things .
    you explain very easy format thnaks again .

  4. AstroTalk Avatar

    AI in e-commerce is a great way to bring a lot of traffic on your website and increase your business

  5. Adrina Avatar

    This is nice post for powerful ways to integrate artificial with best article here, Thanks a lot

  6. Pradeep Avatar

    Wow! Really such a nice post you have shared. useful post about the best ways to integrate Artificial Intelligence (AI) with E-commerce! keep it continue…..

  7. Raus IAS Avatar
    Raus IAS

    fabulous post

  8. Avi Singh Avatar
    Avi Singh

    Thanks for giving this great idea which is very useful for us.

  9. top10things Avatar

    Great! thanks for sharing such a piece of great information about the integration of Artificial intelligence and E-commerce & AI function and concern about the privacy of the user. We can clearly see the boom of both in the future but on the other hand, it can be misused too.
    Keep sharing such articles

  10. SHREY KHANNA Avatar

    Top AI and E-commerce Statistics.
    Predict Services or Sales.
    Automate Back-Office Processes.
    Re-target Potential Customers

  11. SAP Training Marathahalli Avatar
    SAP Training Marathahalli

    Thank you for sharing this nice article. It is very important to know the ways to integrate Artificial Intelligence with E-commerce.

  12. Smali Avatar

    Your writing style is very awesome Thank you for sharing this nice article. It is very important to know the ways to integrate Artificial Intelligence with E-commerce.

  13. Andreas Christodoulou Avatar
    Andreas Christodoulou

    Artificial Intelligence (AI) is proving to have a tremendous impact on people in the postmodern world. In fact, the evidence from advances in the field of Artificial Intelligence suggests it has helped improve people’s lives.

    Machine Learning can be considered as an important subfield of Artificial Intelligence. During the last decade, Machine Learning is widely used in a variety of areas, including the complex healthcare industry.

  14. Notbrand Avatar

    These are the powerful aspects of the society.

  15. ppsports Avatar

    amazing article….AI is future and in this article ai in ecommerce is very well explained. Thanks for this article. This article is very helpful for all, who have ecommerce websites.

  16. myfirstcollege Avatar

    Your tips are constantly useful. I sincerely thank you for sharing this blog. The sites have good information sharing tips for writing skills in a less time and I realize I’ll be utilizing bunches of materials here.

  17. keshav kumar singh Avatar
    keshav kumar singh

    Ai effects the everything in markets .your content is constantely useful thanks for the sharing this content.

  18. Techbells Avatar

    These are the powerful aspects of society. Good information.

  19. meghna sharma Avatar
    meghna sharma

    amazing article…..explained very well. thankyou so much for the article.

  20. Ananya Avatar

    Artificial intelligence is the solution needed today!
    But what about Applications of Cognitive Technologies?

    Where do we see automation, machine learning, and cognitive technologies seep into our lives? From a traditional categorization perspective, there is the well know business to consumer (B2C) and business to business (B2B).

    For the B2C segment, there is increasing intensity on customer behavior prediction, customer service, ordering and search, and recommendation technologies that are gaining prevalence. E-commerce is a heavy user of search and recommendation technologies, self-driving cars, and image recognition is another consumer product that promises to change the world of transportation. The prevalence of No-SQL data technologies and schematic search has opened up avenues and activities to analyze massive amounts of consumer data and preferences, companies like Google, Facebook, Netflix, and Amazon are investing massive resources to understand the consumer and feed them a constant stream of content and product recommendations.

Leave a Reply

Your email address will not be published. Required fields are marked *

This site uses Akismet to reduce spam. Learn how your comment data is processed.