In an effort to respond more quickly to changing customer demands, companies are moving further away from durable development cycles. In light of this trend, the popularity of no-code services began.
What is Codeless Development?
What if we tell you that you can simply drag and drop digital objects, with almost no coding knowledge, and build a comprehensive working product, like a site or a mobile app. Sounds amazing, doesn’t it?
The no-code trend appeared around seven years ago, triggering the emergence of services and platforms that allow enterprise app development without development teams. Using only a simple interface, often without even the keyboard, entrepreneurs can quickly build their projects and then check whether they become popular with users. We are now at the height of this movement: startups from the low-code market are expected to reach $46.4 billion in 2026.
Various no-coding services provide you with a chance to build:
- Websites of almost any complexity (landing pages, online stores, portals, company websites)
- Service integration
- Email newsletters
- Acceptance of payments
- Analytics, dashboards, reports
- Full-fledged applications
Advantages of No-Code Platforms
Visual programming is primarily of interest to novice Internet entrepreneurs and startups who want to test the hypothesis about the relevance of their idea, but do not have a five or six-figure sum to pay. With a no-code platform, you can get fully-fledged web-products created with a minimum budget several times faster than using code.
Everything you create via no-code will be hosted on the platform’s shared server, and power and storage depend on the plan you choose. The main advantages of no-code are described below.
The quick start
The minimum viable product is often obtained in just a few days; if the project is simple – in a couple of hours. For example, in Boston, the service for renting housing (the whole cycle, from design creation to implementation and roll-out of a project) was raised in three weeks and an application was submitted to venture investors.
No-code is a good analytical tool for fast testing of a new product or concept, especially when you are developing mobile apps with novel technologies. You can build a project, and it will further automatically adapt to all platforms (web, mobile, different browsers).
A small team required
No-code requires almost no communication. Developing MVPs usually requires an entire team: PM, customer, designer, developers. But with no-code, one or two people are enough: the first one gives the technical assignment, the second one does everything independently, and also periodically makes edits according to the requirements. Thus, time is not wasted on communication between the team.
Product idea testing
No-code allows you to find the idea that users are willing to pay for now. Create an MVP that will solve their problem in its simplest implementation. No-code allows you to make good decisions at the initial stage of product development. At first, you create a solution that is not based on the most advanced technologies and then gradually improve it. If the idea demonstrates its success, you can later switch it to its own platform.
Who Needs No-Code Platforms and Why?
Visual programming is most often used by novice Internet entrepreneurs and startups who want to test the hypothesis about the relevance of their idea, but do not want to spend a fortune on the creation of an intelligent app.
Each category of users is looking for something different in no-code tools:
- Startups – want to quickly test new product ideas.
- Entrepreneurs – need to check the effectiveness of the transfer of an existing business online, receive an MVP that can be shown to the customer base to check their reaction.
- Large companies – build simple internal utilities for each category of their employees. This requires minimum costs but significantly increases labor efficiency. Even big market players are now investing in this niche.
- Designers – instantly turn into full-stack developers; focusing entirely on the needs of the user when creating mobile app design;
- Product marketers – get the opportunity to realize their ideas, small projects that would usually not have enough time or money, and also get a deeper understanding of the technical component necessary to create such sites/applications, which helps them in their main work.
- Developers – speed up the process of implementing an idea, stop manually writing interfaces, styles, etc. Low-code solutions allow combining visual and traditional programming.
What might have taken experienced developers months of hard coding a few years ago would be a matter of a few clicks by advanced users who don’t know programming languages. In an era of pervasive digitization, when developers have become one of the key resources of many companies and the tech industry. The rise of no-code tools redefines the role of developers in mobile application development leaving them to deliver complex solutions that build upon successfully tested MVPs. This is probably the future all market players should get ready to. Visual programming (no-code) is most often used by newbie entrepreneurs with a little or limited budget to execute their groundbreaking business ideas.