Starting business in this golden age is quite easier that decades ago. With the exposure of social media and advent of breakthrough technological innovations out there, upcoming and established business owners can now rest assured of having every solution to most problems they’d ever face while starting their venture.
Today, we are going to talk about one pertinent challenges business owners face which is attracting more sales through online consumer engagement. We will try to proffer lasting solutions to them by sharing tips on positioning the business to attract the right kind of customers.
7 Sure-shot Tricks to Excel in your Online Consumer Engagements
The Beauty of the Store
One of the most important concepts is to make your store beautiful. The design you choose is critical for success. If your online store is ugly, your potential customers will shop somewhere else. It is important to realize the average consumer decides whether or not to make a purchase after being on your website for three seconds.
The first impression is everything. If your design does not impress the consumer they will simply leave and they will not return.
Your website represents your store. The site should be professional and beautiful. This is especially true if you are selling products with aesthetic value. A good example is a consumer looking for a special dress. If your website appears ugly and neglected, your merchandise will not make a difference. There are thousands of stores available online. The consumer will choose the store with a modern and charming appearance. This is because a beautiful store is deemed to be more trustworthy and reliable. Another good example is having landing pages for specific products. This will immediately show the consumer the exact merchandise they are looking to purchase.
The Activity on Social Media
Social media offers you free promotions for your store. Although publishing ads is not free, your presence is. The best way to achieve success with social media is to provide exceptional content. People will follow you if you are outstanding, unique and interesting. This provides you with a great channel for marketing without any costs. You should post something at least once a day. This will ensure customers do not forget your store. You should create a positive consumer engagement with the users by asking them relevant questions, leaving replies for any comments and catching their attention. The channels responsible for driving the majority of traffic to online stores are Pinterest and Facebook. Post images and use graphics because this will increase your consumer engagement by fifty percent.
Caring for Customers
Outstanding customer care is important to your customers and will attract additional users. The best possible promotion for your site are satisfied customers. Your customers should have a positive and remarkable experience in your store.
“A survey revealed 45 percent of the consumers in the United States will abandon a transaction if they do not receive fast answers for any concerns or questions. This percentage is fairly similar for all countries.”
This means you must reply to every inquiry or comment to attract customers. This must be done as quickly as possible because the key to success is a timely response. The importance of your customer’s care must never be underestimated.
“Another study showed seventy percent of all consumers base their buying experience on the way they were treated. The main key is not your ads or even your products but your customer service.”
This is not an easy task. Negative experiences are shared twice as often as positive impressions. The rule is; twelve positive experiences are required to eliminate the impact of one negative. This is why you must make certain your customers are happy with your services. The customers will come when you are competent, helpful and nice. The best marketing is achieved through good word of mouth.
Most people love discounts and promotions but these savings are not what makes them happy. These feelings are created by a psychological mechanism. Irrational excitement is experienced by consumers who hear the word free. This stimulates a very positive emotion. These emotions can be used to attract more customers to your store. One of the best ideas is to provide your customers with free shipping. The majority of stores offering free shipping are successful. This will increase your number of purchases by a significant amount.
“One of the main reasons a customer decides not to make a purchase are the shipping charges. Many stores only provide their customers with free shipping after they have spent a specific amount.”
When your customers realize they will not be charged for shipping, they will often make a larger purchase. This will generate additional sales because you have provided your customers with a special value – and that’d increase your consumer engagement radically.
Distributing discount coupons is another effective technique. When a new client is given one of these coupons, they have an added incentive to make a purchase. Discount coupons also work well for loyal customers. You can offer them something special such as purchase two and the third is free or forty percent off their second item. This type of promotion will encourage customers to shop in your store and make them feel special
Email marketing is an effective and cheap solution for attracting customers to your online store. When a consumer receives an email, their attitude towards the store is 54 percent more positive. The astonishing fact is 71 percent of the consumers receiving an email remember the business it was sent from. Email marketing is incredibly important for the success of your business. You have numerous options such as sending emails about promotions, sales, new products, offering recommended or similar products after a purchase and just saying thank you. This ensures your customers are excited about making an additional purchase. You can email customers discount coupons when they have not made a purchase in a while. This will provide an incentive for them to revisit your store. You can also help ensure your customers come back by sending tips directly related to your products.
Online Store Consumer Engagement
It makes no difference if your online store is new or has been in existence for years. Your store must attract customers or you will not succeed. Online consumer engagement process is both time-consuming and difficult. There are ways to increase your traffic while remaining within your budget to help ensure your success. Whether you are selling sequined evening gowns or designer overnight bags, you can be successful with just the right tips.
Preparing for the Future
Attracting customers to your store does not require a large budget but is important for your future success. You need to be creative, organized and offer sensational service. Once you have this knowledge and are promoting your store the rest will follow.
Do you have a successful online store? What viral promotion strategies or online consumer engagement techniques have worked for you so far? Do you mind sharing?