Out of thousands of talented artists and musicians, only a few were able to get recognized in the music industry. Some were discovered by famous producers, others worked hard to build a solid fanbase. You may think that you have what it takes to be known as a great artist but doesn’t have an idea about how to promote yourself. With emerging technology, promoting your music online is one great key to be successful in the music industry.
How to Succeed at Online Music Promotion With a Tight String Budget
To some, attaining the limelight as a musician is just a piece of cake, while some spend almost everything they had to get the words out there with no success. We want to help you get the basic of online music promotion so that you can focus on what works and leave those that haven’t been effective lately.
Here are the top tips for successful online music promotion for newbie music promoter or expert singers:
Maximize Your Social Media Platforms
According to research, there are an estimated 3.2 billion social media users around the globe, and the number of daily users is continually growing. There is a greater opportunity to promote your music through Facebook, Instagram, Youtube, and other social media platforms. It is also a budget-friendly type of promotion especially for those who are just starting to create a fanbase.
Have Fun on Facebook. Make your closest friends and relatives know your musical side through Facebook. If you are a beginner, you may share some videos to your friends and family. If you are already starting to have a solid fanbase, you may create a fan page so they can get updated on your whereabouts. You may also do Facebook live for small gigs and recording updates.
Get Insta-Fans on Instagram. IG is one of the social media platforms being used by businesses to promote their brand. Others even pay celebrities to post on their IG stories to endorse their products. You may also use this to promote your gigs online. You have to consider creating two different IG accounts though – one for personal use, and the other one for building your brand as a musician. This is recommended unless you want your fans to get updated about your personal life as well.
Let them know YOU on Youtube. We all know that there are several celebrities who started their music career on YouTube – Justin Bieber, Tori Kelly, and Shawn Mendes to name a few. The most common thing you can do is to post cover songs on Youtube. You may also share original songs to your listeners or create music videos that people will find interesting. Lastly, if you want to give back to the community, you may also share how to’s and singing tips for other aspiring singers and musicians.
Start a Music Blog
Another way to promote your music online is by starting a music blog.
While you may think that there are no benefits in creating a music blog since you are already promoting through social media, running a music blog can be rewarding. Aside from being able to express your thoughts and share your ideas to your readers, your blog can be a means of some perks and extra income as well.
Advertisers can use your music blog to promote their products or services. You may be invited to music shows and concerts for free, and some may even pay you to listen and review new albums even before the releasing date.
Being a consistent blogger is hard work, though. You have to come up with interesting topics for you to attract more readers and rank up on Google. However, your love for music will surely keep you going.
Collaborate with other artists
Reach out to other music bloggers and artists – may it be through co-writing on a blog post, doing a song collaboration, or swapping gigs. Music collaboration is one great way to reach a wider audience and make new connections.
You may also collaborate in creating original songs and filming music videos. Aside from being exposed to a wider audience, a collaboration with other musicians will surely give you a new set of fans when you come up with great visuals. Also, make sure to work together with artists of the same genre as yours to bring a greater impact on the music industry.
Keep up with your fanbase through an email list
Email marketing is another way to get your fans’ attention. While you have to fight for their attention against thousands of accounts on social media, growing an email list can give you a direct connection with your followers.
You can simply create an email list by setting up an account, collecting emails and importing it to your preferred email marketing platform. You may ask your social media fans to sign up on your email list or offer a weekly subscription to your blog readers.
To grow your email list, you may also offer special incentives to them or give them a sneak peek of your future gigs and events.
Building your music career doesn’t start in the shower. You have to step out of your comfort zone and intentionally make yourself known by people. Celebrate every added follower in your list and do not focus on the number of viewers you have on your recently shared song cover. Instead, express yourself through music and your passion will eventually touch the hearts of many.