No matter the size or scale of your business, you are bound to have a company website to help you attract new clients and showcase the products and services that you offer. While a well designed and easy-to-navigate site is essential for the growth and improvement of your firm, if you currently manage an online platform that is clunky, confusing and dated then you could be causing your business more harm than good.
Website users are tricky to please, and most online consumers will leave sites within the first thirty seconds or less if they cannot find the information that they are looking for both quickly and easily. So, if you feel that your website is letting you down then worry not, there are a few simple ways that you can check just how effective your website design is – without having to be an expert in online tools or tech.
Top Tips for Professional Company Web Designs That Can Increase Your Productivity
Ease of use
First and foremost, put yourself in your website users’ shoes and consider just how easy it is to access and engage with any information that is currently displayed on your website. Remember, that you need to produce a portal that is easy to navigate around and engaging, while also being simple and attractive for any website users. Make sure that you check the colors and branding that you use on your site, as these should marry up with your business and compliment your overall product portfolio. Next, ensure that any high level and the crucial business information is easy to access from the home page, and check that your sitemap is visible. Unclear website design will not retain users.
Ask the experts
Ensure that you set aside some of your business budgets to ask the experts. Companies such as Calgary web development services can assist with your overall digital planning and help to improve your website accordingly. Making sure that your website design is effective and easy to use, will ultimately benefit your firm. So, if you can afford to enlist the help of expert web design services, then you will both improve your site and gain some vital insights that you can put into practice into the future. Your website provides an online window into your world, so make sure that it is the best possible representation of your company possible.
When it comes to website design, analytics, overall layout, and ease of use go hand in hand. Once you have your website up and running, you can use those crucial figures to check how long users are spending on pages and which articles or blog posts are gaining the most traffic. Luckily, you do not need to be an expert to access and interpret Google Analytics. You can use online resources and tools to help you begin to understand which key metrics will be of use. If you feel that one area of your site is letting you down, then make sure that you take time to rethink and analyze the overall design – so that you can make some improvements for the future.