Search engine rankings can help your business gain traffic to your website or blog, where you can convert ordinary searchers into buyers. The type of commitment search engine visitors pay to your blog, especially when it is highly ranked on a major search site like Google cannot compare to what you’ll get from other traffic sources. This has made the term “SEO”, “google rankings” or “search engine optimization” so popular among webmasters.
SEO is so popular that internet marketers are beginning to game the ranking process, thereby pushing unworthy contents or low quality websites to rank higher than sites that would otherwise have naturally been in that position. But with this, comes stringent inspections from major search sites like Google in a bid to curb the offending sites. However, we can’t certify that non-offending sites are not being penalized.
Your blog or company website might have been unjustly penalized for one reason or the other, and that have subsequently caused you to lose your rankings on search engine result pages. This post will be outlining some things you should do in order to recover your search engine rankings.
How to Recover Your Google Rankings
Revisit and Edit Your Old Article to Conform with Latest Information
You will lose your sites’ rankings gradually if the contents posted on it are of mediocre value and have spelling errors in them. Google’s ranking algorithm bots now read the content on your site like humans and they pay more attention to the things that will make reading and understanding the content of your site easy for readers. If your blog now, due to some errors, lack the good feel an article that is worth reading should have, your will not get ranked well on Google.
To get back your rankings, you should visit those old articles on your site and make sure you edit the wrong spellings and grammar errors that are in them. And if possible, you should update them to reflect the latest changes on whatever topic you treat in them.
Build Backlinks for Your Site
If you are not one of the PR companies that work regularly on building backlinks to their websites, you might not quite understand the benefits of backlinks. Gaining backlinks to your site helps you present your blog as a trusted and reputable source of information for searchers in the eyes of search engines. The higher the number of backlinks you’re able to get for your blog, the more respect and rankings you’ll gain on search engines.
But you have to be very careful about how you build backlinks to your blog because overdoing it will draw Google’s attention to your blog and you might be hit hard if any bad practice is detected.
Remove Links Pointing Out to Bad Neighborhood
You’ll want to make sure you are not exchanging links with sites that are not supported by search engine sites. These are sites that have been banned by search engine sites and sites that promote violent materials on the internet. Any link on your blog pointing to these sites tells Google and other search engines that you are an advocate and they will de-rank your website.
Conclusion
After you must have done the above, you shouldn’t expect your rankings to return automatically. It rarely happens that way. You’ll have to get Google or any search engine site you think you lost your rankings on to reconsider putting you in the position you were before, and make sure to point out the changes you’ve made to your blog after you lost your rankings.
James is an SEO expert who also guest posts for Bottle PR. You can read more about them on their website. <<Image credit>>
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Really helpful tips for the people who has been badly effected by Google update. By the way, I’m lucky enough to not hit by Google this time. Looks like I’m doing the things correctly.
Seems so but never relent and think you are doing well. Work hard because you do not know what may happen tomorrow.
I think these tips are really helpful for my friend whose blog rank is losed due to some problems
I suggested him to read this blog
and also these tips are helpful for me in future.
Thanks for your suggestions. Please share with more friends of yours. 🙂
Very nice and helpful article. I am web developer so i will use and share it.
When you loose the search engine rankings, it is obvious that something is going wrong somewhere. Over optimization of keywords is one of such obvious reasons. When you see that despite of giving strong backlinks to the keywords, if the rankings are decreasing this means that the keyword is over optimized. It is essential to use keyword variations and concentrate more on quality backlinks. It is also essential to study the backlinks structure.
Really helpful tips for the people who has been badly effected by Google update. I am web developer so i will use and share it. I think we have to be good in producing good content, never know with the google come up with new algorithm. Good post, thanks for sharing.