4 Trademarks of Reliable Business Content You Should Know About

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Everyone should know that you can’t trust everything you read on the internet. By this point in time, that fact is obvious. Yet, telling the difference between legitimate sources and those spreading misinformation has never been harder. Indeed, it’s easy to see why consumers may harbor doubts about certain new products or services. False rumors can spread like wildfire and make it very difficult for companies or organizations to dispel them. Thankfully, for the sake of both businesses and consumers, today we’re going to outline four trademarks of reliable content. Keep these signs in mind if you’re concerned about the veracity of an article or blog:

4 Reliable Business Content Trademarks

Trademarks - Conducting a proper quality check
There is an adage that says, a quality product doesn’t need too much advertising because it sells itself. This is not the case for fake and unverified products/services. Conducting a proper quality check before opting for service will save you a lot of time and money.

Third-Party Verification

Anyone person can go online and post basically whatever they want. If you felt like it, you could create a website that proclaims airplanes don’t exist but are actually a worldwide case of folie a deux. The problem with these sites is that they lack external verification. Typically, websites that spread false information tend to recycle the same sorts of stories. So you won’t see their claims repeated by reputable news sources. Nor will you see them reference-quality journalism or other business content in their own work.

Realistic Promises

Have you ever encountered a so-called “miracle product” that purports to help a person pay their taxes, lose weight, and find love all at the same time? This is a slight exaggeration, but the point remains the same. Website copy regarding a product or service that seems too good to be true almost certainly is. Don’t get drawn into such nonsense. Instead, reputable business content will only make reasonable claims and down-to-earth promises. They might not be as flashy, but they’re much more meaningful.

Professional Appearance

This one is a bit tricky –– since you don’t have to be a tech maven to design a functional website anymore. Yet, businesses should be aware of the fact that consumers judge websites by their appearance. As such, dated designs, broken links, misspellings, grammatical errors, odd domain names, etc. will all trigger a consumer’s “spidey sense” and put them on edge. Therefore, professional marketers should do their best to ensure their website’s appearance matches the quality of its content.Trust - 4 Trademarks of Reliable Business Content

Consistency

You can’t fake years of excellence. While any website might be able to boast a piece or two of passable content, only the best companies produce first-rate blogs, articles, whitepapers, and e-books on a consistent basis. Of course, things change in the business world all the time. But having an extensive back catalog for consumers to peruse is a fantastic way for businesses to earn their trust.

Conclusion

Both businesses and consumers value trustworthy sources that produce dependable info. So whether you’re looking for a site where you can make same day appointments, or you’re trying to improve the metrics on your own professional website, these four tips will prove an excellent resource. Remember, a little common sense can go a long way!

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Olawale Daniel is a business builder and psychologist, a network marketing professional, a world-class motivational speaker, a successful internet entrepreneur and a digital media strategist interested in all things mobile and digital — start-ups, media, branding. He started TechAtLast back in 2010 as a platform to quench his thirst for latest technologies. As a motivational speaker and author, Olawale has published several motivational and personal development books and he's currently working on "SUCCESS AHEAD - Don't Quit" which is billed to hit the stand by Q4 of the year. He writes regularly on his personal website on motivation and personal lifestyle and tips for network marketing success, OlawaleDaniel.com. His latest book on How to Sponsor More People in Your Network Marketing Business is still one of the best sellers in its category. He's presently working as a Health and Wellness consultant at BURN SLIM TRIM Inc., a firm that helps people regain their perfect lifestyle through state-of-the-art recent discoveries way back from nature. He's also the brain behind FOBCourse, a business university for startup entrepreneurs in Africa.

4 COMMENTS

  1. Wow, you detailed the benefits of using trademarks to identify reliable business content to believe or not. Thank you Dan for sharing this.

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