Everyone should know that you can’t trust everything you read on the internet. By this point in time, that fact is obvious. Yet, telling the difference between legitimate sources and those spreading misinformation has never been harder. Indeed, it’s easy to see why consumers may harbor doubts about certain new products or services. False rumors can spread like wildfire and make it very difficult for companies or organizations to dispel them. Thankfully, for the sake of both businesses and consumers, today we’re going to outline four trademarks of reliable content. Keep these signs in mind if you’re concerned about the veracity of an article or blog:
4 Reliable Business Content Trademarks
Anyone person can go online and post basically whatever they want. If you felt like it, you could create a website that proclaims airplanes don’t exist but are actually a worldwide case of folie a deux. The problem with these sites is that they lack external verification. Typically, websites that spread false information tend to recycle the same sorts of stories. So you won’t see their claims repeated by reputable news sources. Nor will you see them reference-quality journalism or other business content in their own work.
Have you ever encountered a so-called “miracle product” that purports to help a person pay their taxes, lose weight, and find love all at the same time? This is a slight exaggeration, but the point remains the same. Website copy regarding a product or service that seems too good to be true almost certainly is. Don’t get drawn into such nonsense. Instead, reputable business content will only make reasonable claims and down-to-earth promises. They might not be as flashy, but they’re much more meaningful.
This one is a bit tricky –– since you don’t have to be a tech maven to design a functional website anymore. Yet, businesses should be aware of the fact that consumers judge websites by their appearance. As such, dated designs, broken links, misspellings, grammatical errors, odd domain names, etc. will all trigger a consumer’s “spidey sense” and put them on edge. Therefore, professional marketers should do their best to ensure their website’s appearance matches the quality of its content.
You can’t fake years of excellence. While any website might be able to boast a piece or two of passable content, only the best companies produce first-rate blogs, articles, whitepapers, and e-books on a consistent basis. Of course, things change in the business world all the time. But having an extensive back catalog for consumers to peruse is a fantastic way for businesses to earn their trust.
Both businesses and consumers value trustworthy sources that produce dependable info. So whether you’re looking for a site where you can make same day appointments, or you’re trying to improve the metrics on your own professional website, these four tips will prove an excellent resource. Remember, a little common sense can go a long way!