Social selling is the process of marketing brands and products through social media tools using digital marketing concepts. The digital marketing aids small business owners in implementing digitalized marketing strategies to improve the brand reach. These days, B2C brands sell their services and products directly to the end-user using social media advertising methods.
Why is social media marketing important to the growth of B2C brands?
The actual premise is to help the readers about the importance of social sales, which is the current and future trends. According to recent statistics, almost 80% of B2C businesses are using social marketing to increase their business. That tells a lot of why social selling is seemingly looking like the way to go for business owners, and that is the motivation for this article.
Importance Of Social Media Marketing to Social Sales/Selling
Digital marketing has featured its marketing strategy by strengthening social media marketing to connect with its target audience easily. Social media is the right platform to find the industry audience and influence them to show interest in the brand. The brand value can be determined by the number of fans following and engaging with its shared content while also putting online customers’ feedback into consideration.
Selling e-commerce products through popular social media marketing platforms like Instagram, Facebook was made possible with the use of digital marketing strategies that makes promotion seamless and timeless. The adoption of social media as the right source for product recommendations has made it easier for brand influencers to effortlessly create positive narratives that generate brand awareness to prefer their brand.
Social Sales: How Social Media Benefits B2C Brands Marketing?
The B2C marketing business has the advantage of building social media presence to amplify the followers through effectual ads marketing of the platform they go with it. Social media platforms such as Facebook, Instagram, and YouTube have native ads broadcasting features to exhibit brand importance and necessity for the industry target audience.
The following marketing strategies are supported by social media to generate quality sales leads:
Paid Advertising
Social media has its advertising options for organic and paid advertising. The brands striving to attract customers faster can go paid marketing methods like native ads and brand takeovers for better brand recognition. The brands whose preferable media is Facebook and YouTube can use the brand takeovers to place the brand ad at the top in the target audience feed for 24 hours. It is the best ad formatting to increase the brand reach and augment the followers.
The brand can select the ad placements from where its audience location can be.
Sponsored Ads
The brand video and photo ads can make sponsored to reach more audiences exponentially. The brand video ads should concentrate while creating it to include high-quality content to influence the audience to follow the brand and increase the customer base. The brand can sponsor the paid as in other media to accelerate brand recognition.
Stories Ads
The popular media like Facebook, Instagram, YouTube, etc. have the stories section to add the essential brand updates using the image and video ads to make followers instantaneously get brand information. The notification related information like events agendas can add to social media for better engagement.
Shoppable Ads
The brand can create brand product ads in the shoppable formats by customizing their brand ads using the shoppable ads to make the audience more comfortable to buy a product. The social media like Instagram offers the business to develop their personalized shoppable ads and linked to the famous shopping website by directing to the brand shopping app when the visitor tap on the brand product. It helps in increasing online brand followers and customers rapidly.
Events Marketing
The social media succors the brand advertisers to implement the events marketing like brand contests, giveaways, and hashtag challenges. The brand event marketing has the scope to increase the brand followers by creating an event content competently. The user-generated content and audience engagement is the critical element to drive the event marketing successfully. The large brands are applying the event marketing strategy to connect with the customer closely. The events are an exciting adventure to emphasize the audience to participate in it with the superlative content. The brand must research for the most trending concept that entertains and benefit the audience. It cannot assure that the brand followers will participate in all the events that the business runs. The innovative idea and the audience interest-oriented concepts in question formats can include in the brand event to impress the audience and tempt them to post the comments for more engagement.
Contests And Hashtag Challenges
The brand contests and challenges are the highly used social media marketing trend to interact with the target audience to stimulate them to prefer the brand. The popular media like Instagram and YouTube are having the best response in establishing an event on the brand product to cherish the audience. The brand contests can be of any genre; product attributes must configure to make the brand details memorable.
The brand hashtag challenge is the latest trending method on Instagram, and YouTube is ultimately used by the brands to increase customer engagement. This event’s primary purpose is to make the brand followers promote the brand by accepting the hashtag challenge and creating their innovative ideas and post in the feed using the brand hashtag. It will increase the brand followers where the followers post their created challenge in their feed; their followers will find the brand challenge and participate. Likewise, the brand hashtag challenge goes viral, and the brand gains new followers.
The mindblowing concept is essential to make the hashtag challenge performance productive to intensify the brand follower’s rate.
Influencer Marketing
Influencer marketing is the ideal marketing strategy to escalate the brand followers by joining with the brand. It will happen by hiring influencers for brand marketing. The influencers are the individuals who have their followers to listen to them and get guidance on their brand purchase. The brand influencers are available on all social media to help brands identify their target audience rather than go with other paid advertisements to find the audience. The primary thing to be considered in influencer marketing is finding the right influencer to collaborate with, and their operations must fit the industry objectives. The influencer’s follower’s parameters must match the brand’s target audience. The influencers have their profile in the media and establish their operations with the influencers. The influencers will approach the business with the highest scope to amplify the followers with its marketing nature.
The most critical influencers used in top media like Instagram and YouTube are nano influencers, micro-influencers, maco-influencers, and mega influencers. These four has their followers range from 1000 to 10000, 10000 to 100000, 100000 to 1 million, and 1 million to billions respectively. Based on the business follower’s requirements and budget allocated for the marketing, the brand can hire an influencer to market their brand. After pairing with the influencers, the brand must focus on their marketing activities and suggest them to include the crucial brand elements to increase the brand identity.
The influencer educates their followers about the brand product by making consistent brand posts. They follow them to elucidate the brand characteristics and convince them to follow the brand with an effective content marketing strategy. The top leading brands are using the nano influencers to lift their follower’s rates. The mega influencers are the celebrities claimed by many top brands to campaign for them to influence their followers to buy the brand product.
The industry influencers are exclusively operating to magnify the brand followers through the promotion brand post campaigning and the building the events like contest and challenges to increase the engagement.
The influencers like advocate and referrals are working seamlessly through word-of-mouth marketing to influence the followers to prefer the brand.
Benefits Of Social Media Marketing
The above marketing strategies can be deployed optimally in your social media campaign to increase brand engagement and followers quickly. The social media acts user friendly for both the customers and the brands in accessing the media features; through effective brand campaigning, the B2C business can increase their followers base. Social media marketing is predominant for the B2C business to meet their brand customer on the ground than the other medium marketing.
