a/b testing

Complete Guide to A/B Testing: How to Increase Sales and Gain More Consumers

Shoppers bite into the habit of holding out two equivalent items from a store and asking their friends which product is better. In a perfect world, businessmen could do the same: ask consumers which service or goods they prefer,...

What are A/B Testing and Multivariate Testing? How do I implement them in my marketing?

Ok, so you have a blog or an online store or some other form of website and it makes a little money, or maybe it makes a lot. Many of us in this position get fixated with trying to...
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Why UX Design Must Be the Foundation of Your Software Product

We arre currently living in the 21st century, where technology has taken over our lives. We all...
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6 things to know before you start an influencer marketing campaign

Are you actually prepared to launch an influencer marketing campaign? Seen by many in the past as...

Leveraging Blockchain Technology: How Blockchain Helps to Enhance Data

Leveraging blockchain technology has become the best way to ensure data processing services quality. The way blockchains share information sets it apart.

Free Television Still Dominant Force Across Africa

Broadcasters to Take Centre Stage at DISCOP JOBURG. Over 120 free-to-air television stations, including...

What Will be the Role of Social Media in 2020?

What role does social media play in your life? Wait, let me rephrase my question. How important are Snapchat and Instagram in your daily routine? Most of...