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5 Things Tech Starts Can Do Offline to Accelerate Their Business Growth  – No PC Required

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Olawale Danielhttps://olawaledaniel.com/
Olawale Daniel is a business builder and psychologist, a network marketing professional, a world-class motivational speaker, a successful internet entrepreneur and a digital media strategist interested in all things mobile and digital — start-ups, media, branding. He started TechAtLast back in 2010 as a platform to quench his thirst for latest technologies. As a motivational speaker and author, Olawale has published several motivational and personal development books and he's currently working on "SUCCESS AHEAD - Don't Quit" which is billed to hit the stand by Q4 of the year. He writes regularly on his personal website on motivation and personal lifestyle and tips for network marketing success, OlawaleDaniel.com. His latest book on How to Sponsor More People in Your Network Marketing Business is still one of the best sellers in its category. He's presently working as a Health and Wellness consultant at BURN SLIM TRIM Inc., a firm that helps people regain their perfect lifestyle through state-of-the-art recent discoveries way back from nature. He's also the brain behind FOBCourse, a business university for startup entrepreneurs in Africa.

If we think of marketing, our thoughts automatically turn to online marketing strategies. Naturally, almost everything we do is done online, however, that is not the only way to grow a tech start business. Of course, online marketing is easy, it can be measured and it can be cost-effective. Despite this, offline marketing is still very important. Some of the top offline marketing tactics can be effective at growing your business and what’s more, a PC is not required to do it. So, what can tech starts do offline to accelerate the growth of their business?

How Tech Starts Can Outgrow Competitors With Offline Marketing

5 Things Tech Starts Can Do Offline to Accelerate Their Business Growth  - No PC Required
If we think of marketing, our thoughts swing to online marketing strategies, but that is not the only way to grow a tech start business.

Seek out Audience Demographics Offline

Using website visitor insights, it makes it possible for tech starts businesses to identify audience demographics offline. Therefore, it is possible to identify their interests, their hobbies, the publications that they might read and the places that they visit. These insights provide businesses with information that can help them to directly target the correct audience offline without wasting resources or efforts. 

Print Publications

Many people believe that print is no longer an effective form of marketing but they could not be further from the truth. So, tech start businesses should pay a significant amount of attention to print advertising because it is still a valuable form of marketing. The figures alone prove just how highly regarded print marketing is because more than 55% of consumers still trust print marketing over any other form of advertising. Through finding relevant placements in the correct publications, tech starts businesses can increase exposure and enhance brand visibility. This ties in with audience demographics offline as it will enable businesses to target the right audience in the correct areas. So, finding the right publications that are relevant is of huge importance.  

Take a Face-to-Face Approach

Too often, businesses will hide behind a website, social media or an email address, giving them a feeling of lacking any sort of human touch or interaction. The art of conversation is still highly effective and meeting people face-to-face is a great way of identifying new prospects, meeting current customers and enhancing the appeal of a brand or business. To achieve this, tech start businesses can attend trade shows where they can create a buzz around their business and get to know people. Building relationships offline is often underrated but it is something that people are still looking for in the world of business and what’s more, it works.

Pick up the phone

Sometimes, building a business requires an element of perseverance and picking up the phone is an offline strategy that can work. Sure, cold calling has a reputation but if businesses have the details of potential leads then a phone call can really make a difference. It provides tech start businesses with the opportunity to build relationships, explain what they offer, find out what the potential client is looking for and then inform them of how they can benefit from the product or service. A simple phone call can take a matter of minutes but it can lead to sales or potential meetings that could lead to sales.

Identify where Competitors are Not Advertising

Every business will have some form of competition and this is where the challenge begins. Any marketing strategy will seek out ways of getting ahead of the competition, which can involve advertising in those places where competitors are not. Whether this is a specific publication, a radio advert or a poster on a billboard, identifying where competitors are not advertising is key. Whatever it might be, finding that gap and exploiting it can help start tech businesses to take a positive step forward to grow their business offline.

Summary

There is no denying that growing a business requires some form of offline marketing strategy. There are many different ways to achieve this and while it might take time, effort and money, there is no doubt that it can all have a huge impact. 

A recent study researched by Ultimate banners identified that for every 1 Euro invested in exhibition advertising, businesses experienced a return of 8 Euros. This proves that taking advantage of using exhibitions to meet people while also making use of other offline strategies can help tech starts to accelerate their business growth.

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