If we think of marketing, our thoughts automatically turn to online marketing strategies. Naturally, almost everything we do is done online, however, that is not the only way to grow a tech start business. Of course, online marketing is easy, it can be measured and it can be cost-effective. Despite this, offline marketing is still very important. Some of the top offline marketing tactics can be effective at growing your business and what’s more, a PC is not required to do it. So, what can tech starts do offline to accelerate the growth of their business?
How Tech Starts Can Outgrow Competitors With Offline Marketing
Seek out Audience Demographics Offline
Using website visitor insights, it makes it possible for tech starts businesses to identify audience demographics offline. Therefore, it is possible to identify their interests, their hobbies, the publications that they might read and the places that they visit. These insights provide businesses with information that can help them to directly target the correct audience offline without wasting resources or efforts.
Many people believe that print is no longer an effective form of marketing but they could not be further from the truth. So, tech start businesses should pay a significant amount of attention to print advertising because it is still a valuable form of marketing. The figures alone prove just how highly regarded print marketing is because more than 55% of consumers still trust print marketing over any other form of advertising. Through finding relevant placements in the correct publications, tech starts businesses can increase exposure and enhance brand visibility. This ties in with audience demographics offline as it will enable businesses to target the right audience in the correct areas. So, finding the right publications that are relevant is of huge importance.
Take a Face-to-Face Approach
Too often, businesses will hide behind a website, social media or an email address, giving them a feeling of lacking any sort of human touch or interaction. The art of conversation is still highly effective and meeting people face-to-face is a great way of identifying new prospects, meeting current customers and enhancing the appeal of a brand or business. To achieve this, tech start businesses can attend trade shows where they can create a buzz around their business and get to know people. Building relationships offline is often underrated but it is something that people are still looking for in the world of business and what’s more, it works.
Pick up the phone
Sometimes, building a business requires an element of perseverance and picking up the phone is an offline strategy that can work. Sure, cold calling has a reputation but if businesses have the details of potential leads then a phone call can really make a difference. It provides tech start businesses with the opportunity to build relationships, explain what they offer, find out what the potential client is looking for and then inform them of how they can benefit from the product or service. A simple phone call can take a matter of minutes but it can lead to sales or potential meetings that could lead to sales.
Identify where Competitors are Not Advertising
Every business will have some form of competition and this is where the challenge begins. Any marketing strategy will seek out ways of getting ahead of the competition, which can involve advertising in those places where competitors are not. Whether this is a specific publication, a radio advert or a poster on a billboard, identifying where competitors are not advertising is key. Whatever it might be, finding that gap and exploiting it can help start tech businesses to take a positive step forward to grow their business offline.
There is no denying that growing a business requires some form of offline marketing strategy. There are many different ways to achieve this and while it might take time, effort and money, there is no doubt that it can all have a huge impact.
A recent study researched by Ultimate banners identified that for every 1 Euro invested in exhibition advertising, businesses experienced a return of 8 Euros. This proves that taking advantage of using exhibitions to meet people while also making use of other offline strategies can help tech starts to accelerate their business growth.