Guest posting has remained the #1 proven way of driving free targeted traffic to your blog and website.
The traffic the guest posts drives is usually targeted, rich and converts well. However, you need a combination of creativity and marketing-mastermind to achieve results. So many bloggers who write guest posts do not derive huge benefits from it because they’ve missed the 4 essential elements.
And because you’re here, I’m going to reveal the 4 vital elements, that would catapult your write-ups to the sky and cause you to experience a surge of fresh readers, instant do-follow backlinks and increase in your pagerank.
If you’re ready to learn, let’s do it…
<credit>
1. Research Your Topic Properly
My first 4 months of writing guest posts was a mess. I don’t even research topics and although, my work was published, the highest traffic I could get was 100 or less. But all that have changed now. You need to research the topic you want to write. Get in tune with the kind of content the blog owner likes. You also need to read several posts from the archive to know which ones got the highest comments.
When you write your guest article having this in mind, you automatically increase your chances of getting social love from the readers. One of your goal whenever you write a guest post is to make sure it attracts the social environment. If no one tweets or shares your article, that’s an indication that you did not interest them. Avoid this by making your posts sticky, interesting and full of uniqueness.
2. Pitch First – Write Second
This element of guest posting is very important. I see a lot of writers who complain that their article was rejected. One way of getting published is to pitch your opponent first. Let them know about the topic, the title and a little about the description. If you’ve been successful with your posts on a few blogs, rant about it on your email message.
No one is going to call you an expert, until you let them know you’re one. Pitching helps to soothe the receiving end, so that when you eventually submit the complete article, the spirit of rejection is out of the way. Creating first impression is very important, and writers know this like the back of their palm. A perfect pitch helps to create that first impression – resulting in a “YES.”
So, don’t write your guest posts before contacting anyone. Contact them first with what you have in mind; topic, title, description, your name, blog and skill. It makes a lot of difference between articles that made it to the homepage and those that didn’t.
3. Write With Your Own Voice
Everyday, I receive over 15 guest posts from bloggers across the blogosphere, and about 10 would be rejected. If this have happened to you before, I know the problem. Even though your article is great, keyword rich and informative, experienced writers don’t count this.
Instead, what matters is your writing style. We all know about the top 10 ways to drive traffic to blogs, why should I get your post published when I already know it – even my readers do too? What we need is your voice.
How would you present a common topic in an extraordinary way? You can’t please blog readers by simply writing about common ideas, you need to protrude your voice. It’s your uniqueness, how you see the problems they have and what you’re doing to solve it.
Your voice makes the difference. So, when you need to get your guest article accepted, don’t be like the desperate writers (beginners), take your time and coin those words. Success begins with attributing time to events, and watch them unfold. This is the underground secret to featuring your guest post on A-list blogs. Make sure you utilize this secret today.
4. Keep Abreast Of Hot Trends
We are living in an ever-changing world and the internet is at the top of it all. Human wants are insatiable and so they long for greener pastures. These pastures are information that have not been before.
They are hot trends. As a blogger, one thing that readers are desperate for is “the latest happenings around.” No matter the field you are in today, there are events unfolding every passing day. Glowhost and hostgator released some of their coupon codes recently and it became popular. Hot trends work!
Writing a guest post on these hot trends is the surest path to a positive answer. For instance, when the recent Google panda updates went out a few months ago, websites were hungry for contents in this regard and several fresh contents made it to the frontpage of authority blogs.
Stay off the radar and watch. You would discover amazing blog posts ideas to help you enhance and increase your chances of featuring your best works on high trafficked blogs. As a side note, hot trends tends to bring more traffic than archaic trends – you know what to do in this regard, don’t you?
Marketing Takeaway
All in all, what is your success so far with guest posting? We all have 24 hours every single day to spend. Some are going to waste it, while others are going to invest it. If you must invest in anything worthwhile on the internet, draw your scale of preference and make sure guest posting is at the top. See you at the top!
