As most marketers will happily confirm, social media can be the making of a brand. If used effectively it can boost sales, heighten positive engagement between a company and its customers, and provide a superb alternative channel of communication. Here are some useful guidelines for brands still yet to approach:
Steps to Utilise Social Media Correctly
1. Don’t do anything without a plan
Before creating a single profile, the business should know its social objectives – building a brand, strengthening brand loyalty, increasing revenue, learning what people really think of the brand; and who exactly it wants to reach (its entire customer base or certain segments), and where they are found online – for instance, Hidden Hearing knows that most people over the age of 60 develop hearing issues of some kind; they also know that the 55-64 age bracket is the fastest growing on Facebook, and therefore it makes perfect sense for them to maintain a Facebook page.
Without a clear understanding of its social media goals, a brand can’t effectively track whether they’re being met, and so can’t hope to understand the ROI of its activity.
2. Relevant content
Brands should place a real focus on content that people find interesting and which relates to their industry. That doesn’t mean they can’t post a picture of a cute baby or kitten stuck in a shoe every Friday afternoon, it just means that ought to be the exception rather than the rule. Brands want people to take an interest in what they’re saying, to share it, and come back for more. They should utilise diverse forms of content such as imagery, videos, infographics and text, and also link to or share content from other sources that aligns with their message. This may encourage links back also.
Any feedback from followers, comments on photos, queries posted on Twitter or Facebook, should be responded to immediately.
Also Read: 5 Essential Parts of Writing Quality Content for Business Promotion
3. Consistent branding
It’s absolutely vital to keep the brand image consistent across all forms of interaction, from physical outlets, if they exist, to the corporate website, to social media pages. The imagery, such as logos, must be the same, and so must the values which make up the brand’s ‘story’ – by way of a simple example, if a brand’s Facebook and Twitter feeds are all about engaging customers with funny content, then it makes sense that the website, to which presumably they are wanting to drive traffic, is written in a similar vein.
4. Follow competitors
Creating a fake profile to follow competitors over social media is a good idea. Brands can see how their rivals do things, what they can improve on, and what types of content tend to get the best reception.
5. Choosing the right platform
A scattergun approach won’t work – it stretches resources too far. Brands need to assess which platforms are best suited to their needs and stick to two or three. A hairdressing salon has no need for LinkedIn, but they would be well advised to maintain profiles on Facebook and Instagram where they can showcase images of their styling successes and build up a customer base.
Also Read: How to Grow Your eCommerce Business with LinkedIn
6. Blogging
Blogging regularly, not necessarily at any great length, is a form of content that can be easily shared across all social channels simultaneously. It demonstrates the brand’s experience and knowledge, and it also serves a useful function in boosting SEO.
7. Use analytics
There are many analytics tools available, from the simplistic to the complex, that enable a brand to track how its social media activity is actually boosting revenue. Analytics can measure how many people a Tweet reaches, how many people have shared a blog post, what type of image tends to get the most shares or likes on Facebook, Instagram or Pinterest.
Also Read: A/B Testing: How to Increase Sales and Gain More Consumers
It can demonstrate exactly what part a social channel played in an individual e-commerce sale, and it can indicate the level of positive or negative sentiment that people hold about a brand during online conversation. It can be used to justify the expenditure on social to a management team that may not fully grasp its value. In short, it’s indispensable.
Conclusion
Making social media work for you depends solely on your strategies which includes various tactics and techniques for effective results. You have the medium at your disposal, all you need do is to utilise social media to your business benefits.
Credits: PreviewNetworks, SageRealEstateThoughts, KreataGlobal
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Most of these days people use social media not in a proper way.
These steps were simply great for using the social media in a proper manner.Thanks for sharing this.
Thanks Sushain for your comment 🙂
yes social media is good source for increase our website traffic.
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Hi Daniel,
Wonderful post you have posted here!!! 🙂
All the steps that you have mentioned here seems very helpful and useful, Yep nowadays people not use social media in a proper way, But here you mentioned great steps to proper use of social media.
Thanks for sharing.
keep posting.
Thank you Sunny! Glad to have you here… 😉
It’s really an informative sharing regarding to the social media thanks for the whole effort which you made for us. People use social media for quick response and they neglect little but most important points and make lot of mistakes so it is advisable to use social networking sites for long term marketing goals rather than daily goals.
Thanks for the contribution Sofia…glad to see you here.
Wonderful post – even a guide for brands startig their social media presence. A good plan and a profile of your potential client is actualy a must before any marketing activity, And if you miss this step you should not be surprised alter, when you spend lots of time on the SMM actiivty that does not ring you any traffic or value, just because your targeted audience is absent on the social netork you’ve chosen
I’m much thankful to you for your decent post concerning “utilise-social-media-correctly”
Hi Daniel,
Once again i found an interesting post on this site. 🙂
Really you have shared all steps for social media optimizing in step by step sequence that any one can understand easily.
Thanks for sharing…..
I have been struggling to find the secret of social media marketing for a long time. It would really help if someone writes a post on how to get more Facebook likes, or Twitter follower. How to attract more readers to your blog, etc.
Thanks Ariel..
We’ve covered series of articles on driving regular traffic to your blogs. You can check it and to get more facebook and twitter followers, we’ll come up with an idea about that anytime soon. Please stay subscribed to get them as they unfolds.
Nice having you here 🙂
Thanks for the extra link, jumping over to read that now.
It would be awesome if you would go into more detail on the analytics. For example, is there a way to track a conversion from Pinterest through to Google Analytics?
Yeah sure Jen. I’m providing a link here to show you that.
https://www.lunametrics.com/blog/2012/04/03/pinterest-analytics/
I think that link will be helpful.
Kindly let me know if you needed more help.
Dan
All the Social Media steps that you have mentioned here seems very useful.
Thanks for sharing the useful information. These days mostly people use social media, but i do not think that they use social media in a right way. This post is really helpful for those who use the social media. I am also try to follow your suggestion
I hope you can get your desired results any moment soon. Just give it a try!
Social media marketing works wonder if you do it the right way….
This must be very useful article ever I have seen before. All the strategies mentioned here to have a good traffic to your web site. Thank you for the article.
Thanks so much for the article!
#3 stood out to me in the context. Visual branding was the easy part, but I wanted to point out the importance of voice as a part of the branding. It’s been such a process figuring out the correct voice that would make sense for all platforms, represent the brand yet be effective in driving traffic to the site.
I think on social media it is most important to connect with people, interact and ask questions. Also no matter which network you shouldn’t promote too much, but instead share good posts from authority blogs too.
Yes, you’re absolutely right Philip. Nice having you around here 🙂
Your 4th point about following and analyzing what your competitors are doing is a great piece of advice. I’ve been doing this recently and have not only picked up some great ideas, but it has also helped me learn more about my target market in the process. Thanks for the informative post.
You’re most welcome Matt. I’m glad it helps.
I am very much interest on this.Excellent blog and great information too.Congratulation and thanks for sharing this info to all your visitor.Once again thanks:):)
This article is really helpful! I had tried some of these tips but never go deep in them. These advice is inspiring!
Hi,
Great Tips there! Keep posting great stuff like that! …Thanks
So great! Thank you for sharing, these are really great article.I think that social media marketing are the best important to connect people and can be collect more traffic. So we should be read this article with attention. Thanks
In our generation, most of the people uses social media to interact to one-another and I think this is also a perfect way to promote your business because we don’t know that there potentials customer/clients looking for a specific product. Do you agree?
Thanks for your informative post. Your number 1 point is a great advice that “Don’t do anything without a plan”. Its applicable in all cases.
Now-a-days most of the people do not use social media properly. In my opinion,social media marketing helps to connect with people and that’s way they also can get more traffic & easily promote their business.
Most people usually share their contents on the social media just for sharing sake,
they do it just for it to be that they always share and the people that do this are the ones that do not know the rules.
Great post indeed. Yes nowadays social media marketing is the main key for the companies to promote their brands, product or even their web pages. But i’m not sure that everybody knows how should do the process to finally get the result accurately .
You are absolutely right Ronald.
Taking much time to understand how to run your brand’s social media marketing correctly is the first steps towards success as internet marketing is concerned. Once you figure out your style, what your audience wants and how they react to the want, then you serve them the right meal at the very appropriate time.
Doing this, you will always be on the good side of the market.
You can get the most out of your social media marketing without breaking the bank.
Thanks for coming around Ronald.
Thank you for sharing such an informative article.
Great post awesome tips, I’d love to trade in the Forex market someday. It is my childhood dream.
Thank you for sharing such an informative article, you rock ! 🙂
So great! Thank you for sharing, these are really great article.I think that social media marketing are the best important to connect people….
I was just looking for about this article. Think I am lucky to find it here 🙂 Thanks a lot for sharing.
yes you are right, it all planned from the start is important. but sometimes it is often difficult to find good article ideas to be distributed to social media. have a solution?
I don’t think it should be a hard thing. Why? It is simply because your audience are people who are ready to know what you are already interested in talking about.
You should just post what they’d like to read from your blog or website…the content has to be related to your niche.
Dan
The blog post is just amazing and covers the maximum points in a brief and thanks for sharing such interesting information with us.
I completely agreed with “Choosing the right platform”. We can not simply copy and paste the same content with every platform. We have to make a separate marketing strategies for each platform and have to promote individually for all platforms.
Absolutely Nisha,
Social media marketing has proven the largest majority of us wrong about SEO lately…any marketing budget you’re planning without including social media strategies in it will end in futile.
Thanks for coming around my brother 🙂
Thanks Olawale. I recently heard about social signals and social proofs to convert better for the business. What do you think about it? Do you think we should focus more on customers reviews and social proofs?
Social media is 100% best platform to market our brands
Social Media is the most effect way to promote the brand. Now a days people spend most of the time in Social networks and concentrating on social media marketing is a MUST!!!
Hi Daniel,It was an amazing article.You clearly described the Utilization of social media.Its very useful info.Thanks for this Article.
social online is a effective way to promote your business. your information is effective and useful that are provided with great tips.Thank you for sharing your views.
Social media is the most powerful way to promote our services,such a great information you have shared with us.