Video marketing has become accessible and an essential component for all digital marketers.
Today, about 85% of them are already leveraging videos on their business sites to promote brands and products. As a business owner, you should consider trying video marketing strategy, as it offers you with an effective way to convey your message. Because of this, many brands such as Amazon, Newegg and many others are really paying close attention to video marketing and how they can benefit from it.
It also allows you to build a stable relationship with your prospects and customers. Videos are dominating the world as millions of them are uploaded and viewed every day. It is the best way people can spend free time online.
However, before you start recording videos, here are some tips you should consider if you want to get the best out of it.
The First Five Seconds Are Crucial
How you start the video will determine if the viewers will want to continue watching it or not. Capturing viewers’ attention is not an easy task, but you can do that by providing exciting and relevant content in the first five seconds of the video.
What Is The Goal Of The Video?
Every marketing campaign requires a strategy. And just like other marketing strategies, videos too must follow a particular procedure in order to be effective. The first step is to create a well-detailed plan of what you wish the video to do.
Stay Relevant To The Vital Topic
It’s not all about having a viral video about your products on the internet. Is the content relevant? People love watching videos, but they will only take action if your video is precise about their needs. The content must be worth of the viewers’ time for it to be shared and re-shared. Making exciting boring video content won’t get you positive results, so if you are to make it exciting, don’t overdo it and try as much as possible to give samples relevant to your products. You don’t have to hide emotions and humour. Buyers love to see the face behind the product.
Add A Call To Action (CTA)
The call to action is the event or action you want your viewer to take after watching the video. For example, you can ask her to leave a contact information for the future marketing purposes or to purchase a product from your business.
A good video increases the time viewers spend on your website, YouTube channel, or social media channels. The more time they spend watching it, the more they will be tempted to check your other videos and products on your site! Also, don’t forget that Google will rank your page or website higher in its search results if it notices that people love your site. Video marketing is an excellent way to create brand awareness.
Here’s an infographic picture talking about brands using viral video marketing approach to drive sales and value across the world.