Did you know that 85% of customer interaction will be handled without human involvement by 2021? One of the main reasons why more and more businesses are implementing chatbots because it delivers a host of benefits.
Some of the benefits of using a chatbots are as follows:
- Improve customer service
- Deliver a personalized user experience
- Build long term relationships
- Saves time and money
- Reduces the risk of errors
- Enhances customer satisfaction
By implementing chatbots in your digital marketing strategy, you can not only attract new customers but can also nurture lead so it can easily be converted into paying customers. What’s more, you can send personalized content, tailor-made responses and deliver accurate recommendations.
In this article, you will learn about seven effective ways in which chatbots can improve the effectiveness of your lead generation efforts.
7 Ways Chatbots Can Help Your Lead Generation Strategy
1. Grow Your List
Why would someone visit your business website? They are looking for some information. If you have already implemented a chatbot on your website, it can help you in many ways. For one, you can build a list of users who have visited your website. Some of your website visitors might ask some questions, chatbots can take care of that. In addition to this, it can also send reminder emails to prospects who have visited your website once and have never visited your website again.
2. Know Your Target Audience
Selling products and services can be tough especially if you are unaware of the preferences of your target audience. Create buyer personas and identify their needs and wants before marketing your products. The more you know and understand your target audience, the better you can target them with your marketing campaigns.
Chatbots can ask questions, conduct surveys, polls and quizzes to know what users like and dislike. Once you know what your customers are looking for, you can provide them that and delight them. Not only that, it can also help you segment your audience based on different factors such as interests, demographic, geographical location. This allows businesses to communicate the right message to right people at the right time.
3. Live Chat
According to the State of Chatbot report, 64% of users consider 24/7 service as the best feature of chatbot while 55% of users consider getting instant responses to their queries as the biggest benefit of chatbot. If you have ever visited a website with live chat feature enabled, you will be greeted with a few specific questions. The main purpose of asking these questions is to personalize the user experience and generate quality leads who are interested in your products. This also helps you nurture leads and build long term relationship with your website visitors.
4. Targeted Click To Messenger Ads
The best thing about click to target messenger ads is that you can use it to promote your content, products, services and offers to your email list. This allows you to reduce your cost per lead and capture the lead instantly too. What makes this click to messenger ads so effective is its ability to start a new conversation which is a big departure from traditional Facebook ads that only generate clicks and traffic to your website.
Moreover, it can also be used as a remarketing tool. This means that click to messenger ads can deliver exceptional results especially when you use it to attract your existing customers who have already engaged with your brand in some capacity before.
5. Replaces Web Forms
You are getting thousands of visitors on your website each month but only a handful of them converts into paying customers. Why is it so? Even though there could be many reasons for this but one of the main reasons is lengthy web forms. No one likes to fill lengthy web forms which is why they abandon your form. You can prevent that by replacing web forms with chatbots and increase the number of leads you can generate.
Instead of filling out forms, a chatbot engaged the prospects in a conversation and asks a few specific questions along the way. This not only streamlines the whole process but also reduces friction. What’s more, the user also finds it even more convenient to share their information with a chatbot instead of filling out a lengthy website form. This makes chatbots an ideal choice for collecting user information such as name, email address and phone number.
6. Content Delivery and Follow Up
Chatbot technology has matured drastically over the years. They are no longer limited to offering pre-programmed responses. Today, content delivery chatbots can help you humanize your brand by connecting with users in a natural way. Additionally, you can increase awareness by educating your target audience and can deliver value by pushing relevant content that your target audience would love to consume. Want to know how to use chatbots in your digital marketing? Take inspiration from these chatbot marketing examples from some of the biggest brands.
7. Minimize Cart Abandonment
How many times have you abandoned a shopping cart? Irrespective of what your reason might be, you might have done it at least once. If you are an online business owner, that is exactly what you don’t want your shoppers to do. You can prevent shoppers from abandoning your cart but more importantly, you can attract customers who have already abandoned your cart by using chatbots.
If your website has a chatbot, it can ask users why they want to abandon your website and can provide a quick fix to a problem they are facing, which can prevent them from bouncing off your website. That is not all, you can also take feedback and remarket to those customers and let them know that you have fixed the problem so they can come back and complete the checkout process. This can drastically reduce your shopping cart abandonment rate and increase your sales.
Planning to integrate a chatbot into your digital marketing strategy will have a positive long term effect on your online business success going forward. If you are still contemplating on either to switch to using chatbots or not, there is no better time than now.
Do you use chatbot as a lead generation tool? If yes, how did chatbots helped you in generating leads? Let us know in the comments section below.