How to Keep Your Website Ahead of the Game This Year

Now that 2013 has arrived, many webmasters are putting an emphasis on staying ahead of the ever-changing online world. Changing the format or the content of your website can go a long way towards improving its overall perception in the eyes of your visitors. When tweaking or changing your website, it makes sense to keep an eye on the trends of the day. Find out where the Web is going and then alter your content to fit that mold.

One of the most obvious trends on the Internet is the propensity of users to utilize social networking. Sites like Twitter and Facebook dominate people’s time online and use of these sites is only growing. Because of this, it only makes sense to integrate some social networking functionality into your site. Users will enjoy being able to access some kind of social networking capability while they view the content on your site. For example, putting a Twitter or Facebook widget on the side of the page can provide direct access to these networks while the visitor is on your site. You could put a Twitter widget on the page that continuously updates with Tweets about the subject of your content. This way, the user can see what’s going on in real-time with your content matter.

How to Keep Your Website Ahead of the Game This Year(Courtesy of Squish E)

Another factor that you may want to consider when updating your site is the use of HTML5. Over the years, HTML has evolved and continues to be improved. HTML5 is a relatively new discipline in the programming world and it is not widely used as of yet. While the Web is slowly transitioning over to this format, it is not there yet. Because of this, if you put too much HTML5 on your site, many of your visitors may not be able to view it. Your site should be visible to visitors from local Internet providers or from national Internet companies. Consider slowly integrating some HTML5 features into your site over time. When you create a new page with HTML5 features, be sure to preview it on many different browsers. If you can’t see the content on the majority of the browsers that you use, you may want to adjust the content so that it is more widely available on multiple browsers.

When tweaking your website for the new year, consider cutting out some of the unnecessary content. If you find anything that is not a benefit to your visitors, eliminate it as soon as possible. With changes in the Google algorithm, more attention is paid to the quality of the content now than ever before. It’s not simply about quantity any more. You have to put out great content in order to keep getting traffic from Google. It is also important it comes to retaining your visitors and keeping them coming back for more.

You may also want to consider cutting out items that people are used to with most websites. For example, you may not really need an “About” page or a “Contact” page in favor of a cleaner design on your pages. Don’t put something on your site just because other people put it on their sites. Instead, think about each element that you include and consider how it will impact your visitors.

In addition to cutting out the extra content, you may also wish to incorporate bold design elements into your site. You do not have to go with a cookie-cutter approach that looks just like every other site out there. Consider creating a bigger-than-normal header or footer. Use beautiful and bold graphics to give your site a one-of-a-kind look.

Once you’ve taken these steps, it is important to continue updating and improving your site for the benefit of visitors from local Internet providers and from across the world. A good site is not something that will ever be completed. It will adapt with the times and continue giving visitors what they want.

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