We are currently living in the 21st century, where technology has taken over our lives. We all want to experience the top technology advancements without wasting time or stressing over it in our busy schedules. The same thing applies to browsing websites or mobile apps. The faster and more competent a website or mobile app is, the better will be the results. In short, these days, it’s all about consumers. And when it comes to a mobile application, most technology-based companies move towards UI and UX applications. However, some people get confused between these two terms.
So what exactly is UX design?
UX design is a process where products are created on the basis of users’ behavioral analysis. This analysis will help in finding out the motives of users’ so that companies can create the topmost online experiences for them. In other words, the primary goal of UX design is to enhance users’ interaction with a particular app, website, or device.
Let’s discuss UX with regards to software development
UX design refers to the software solution that essentially results in an acceptable product that is customized to consumers’ specific needs. It includes various aspects that may affect the user interaction quality in a software product. This is the reason why UX includes functionality, content, branding, and usability. UX designers have various experiences in content writing, programming, visual design, and psychology. To give a better user experience, the main principle is to become their advocate who can protect the welfare and convey their requirements to the design and development team clearly.
As per Don Norman, the inventor of the word ‘user experience’, “UX includes all the aspects of the end-user’s interaction with a company, its products, and its services.”
UX and UI design differentiation
These notions may go together, but UX design goes far away than UI design. By now you must have noticed that the idea of UX design is much wider than any other type of design. In reality, UI is the sub division of UX.
Although, both are important to create a high-quality product, their roles and responsibilities are considerably distinct. UX design is more related with technical and analytical aspects that enhance the usability of a software product. On the other hand, UI, to a larger extent, is about the visual layout of the application.
If we put it in layman’s terms, UX is similar to designing a building and UI is similar to interior designing.
Reasons why UX design must be the foundation of your software product
1. UX saves resources:
The efforts infused in UX design save days and time that the development team may want to put in making alterations and changing the design. As per studies, the presence of a UX designer can lessen up to 50% of the time of developers spent on making the software again. Moreover, with clearly set priorities regarding development tasks and enhanced decision making, the overall development time can be reduced by 33% to 50%.
2. UX boosts sales:
Apart from saving resources, UX design also brings higher profits via increased sales. As per a survey, companies that have put their money in UX design has managed to increase their revenue up to 75%.
3. UX brings greater ROI:
UX participation in development offers outstanding investment returns. A study has shown that if you spent $1 in UX design, it will bring $100 in return. Studies have also shown that if you focus on UX, customers are likely to pay more by 14.4%. They will also recommend your products to others by 16.6%.
4. UX enhances customer satisfaction:
Considering the significance of user experience, it will allow your product to achieve its potential and strike the target by answering to customers’ requirements. Efforts will not go unpaid and you will gain the loyalty of customers.
Mini guide on the process of UX design:
The first step is to collect the information about the market requirements, and to try to understand who your customers are, to gather ideas from the internet, the environment of the target audience, and other resources. Apart from that, you need to carry out client surveys, examine what your competitors do, and how users interact with their products.
At this stage, you need to dig deeper and structure the collected data. Here, you will also learn more about customers, their pains, and their requirements. Based on that, you can prioritize and determine what to design.
3. UX design:
It’s time to put all you have learned into action. Here, to build a product structure, you will have to leverage the user flow that you have created. Begin working on prototypes and wireframes, explore UX’s best practices, brainstorm with colleagues and make sketches for better clarity.
4. UI design:
In this stage, you need to bring both UX & UI together. Work on the visual presentation of UX for the product. Build a UI style guide carefully and adhere to it. Here the objective is to provide the functionality of every element to the users appropriately.
At this stage, software developers will become active. Whatever you have done till this stage, pass everything to them. But your job doesn’t end here. You will need to be engaged and work with developers in close cooperation.
Once the product gets developed, do usability testing and figure out if the product is providing the desired solution to users and if it is solving all their issues. Keep in mind that no matter how great your product is, there will always be a scope for improvement. Based on the feedback, you need to find out what best can be done to improve the product.
There is no secret behind the fact that today, the design of a product is primarily all about convenience and benefits for users. The great and successful products have flawless user experience. So create a team of talented people and deliver your best work. Want to work as a freelance graphic designer?
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