Author: James Martins

  • Advantages of Applying Game Theory in Pay Per Click Marketing

    Due to the lucrativeness of the online market, most vendors are interested in maximizing its potential for the profitability of their business. This has created very stiff competition for the people selling the same products. The fierce competition can lead to lack of profitability. The guidelines below show the advantages of applying game theory in…

  • 8 Steps to Choosing a Web Design Firm for Your Brand

    Every company needs to have a website. The internet is always the first stop for people who are searching for goods and services. Thus, for a company to attract business, it must have a professional, functional website. Here are 8 steps to choosing a web design firm. Guidelines for choosing an effective web design firm…