Author: Josephine Osifowokan

  • Making A Great Social Media Marketing Promotional Strategy

    The planning phase that precedes the execution of a task could be the most tedious of the whole process. That is just true of planning social media marketing promotional strategy. Abraham Lincoln’s quote will suffice here: ‘if I have six hours to chop down a tree, I will spend the first four hours sharpening the…

  • Digitalization: The Way To Go!

    The Saga Some few weeks back, a senior colleague shared with me the frustration he encountered during the processing session at a government facility. “It took about 45 minutes to search for and retrieve a file they processed just yesterday!” he lamented. Well, you’d say that is relatively fair in our society when it has…