Advantages of Applying Game Theory in Pay Per Click Marketing

Due to the lucrativeness of the online market, most vendors are interested in maximizing its potential for the profitability of their business. This has created very stiff competition for the people selling the same products. The fierce competition can lead to lack of profitability. The guidelines below show the advantages of applying game theory in […]

The 3 Most Common PPC Mistakes You Will Likely Make

PPC is among the best internet marketing tools to use. It is very effective in generating traffic and increasing conversion. PPC can also be used for a wide range of other purposes, including creating awareness and generating direct sales. It all depends on the goals you are trying to achieve and how you formulate your […]